In the past, when it came to brand advertising campaigns, these brands would invite well-known female stars to shoot, but now the brand side is becoming more and more intelligent, how to know how to cater to the tastes of the public and gain word of mouth. This is not the recent "Chinese girl" athletes, have received big-name advertising, look at this texture, not at all lost to female stars!
Yang Qian
In the opening advertisement of a social platform, we saw a large advertisement of Yang Qian.
Generally, we look at the advertising blockbuster to see the three-dimensional facial features of female stars, beautiful faces, and Yang Qian's advertising campaign this time is very close to nature, and I have to say that young is an advantage.
Although the beauty of her appearance cannot be compared with that of female stars, Yang Qian should belong to a very high appearance among ordinary people.
Yang Qian's temperament is actually very similar to the little sister next door, full of collagen, round smile, the whole person is full of pure breath, without great modification of the facial features, this natural breath comes to the face.
Miss Yang Qian won the first gold medal for the Chinese team at the Tokyo Olympic Games, and the heat is naturally not bad. And Yang Qian shows the image of a post-zero sister with good skills and special beauty.
At the time of the Olympic Games, her hairpins and nail art have been picked up by everyone over and over again, and many girls have also planted the same grass.
Many people say that Yang Qian has become more and more star after becoming famous, and I think this should be what everyone calls "red gas raising people".
Gong Lijiao
Then I think the breakthrough should be Gong Lijiao.
Gong Lijiao also shot an advertising campaign for a well-known skin care brand, in fact, her group of advertising blockbusters, I think it is more of a natural outpouring of her life and training, without too much modification, but more highlighting his simple and pure beauty.
Women's beauty has never only been "good-looking, good-figure", women's beauty should be diverse, Gong Lijiao represents the image of strength, strength, self, and responsibility, relying on their own efforts to play their own piece of the sky.
Her beauty does not need to be defined by others, just like us women, as long as everyone who loves their career, loves their lives and loves themselves, is worthy of recognition.
Because we see female celebrities shooting ads that will praise her for being so beautiful and in really good shape. But we need a group of leaders even more, that is, women in every position, they are not female stars who do not eat human fireworks.
Through their stories, we can see thousands of shadows who work hard to live and love life. "These women can, and so can I."
Yang Shuyu
Yang Shuyu also shot a large film for the brand, this kind of advertising photo I think is not like an advertisement, more like a few fragments of her life.
If I didn't know she was an athlete, I might think he was just a student or a well-dressed blogger!
With the current aesthetic point of view, Yang Shuyu should be a more "salt" little sister, although she used to have long hair mirrors, but now it is more short hair.
The reason why "out of the circle" is not only because of strength, but also because of her face, her facial features are very neutral: fan-shaped double eyelids, thick eyebrows and big eyes plus a three-dimensional and tough nose, very juvenile atmosphere.
There is a very popular style at the moment is "neutral style" dressing, also known as "sexlessness". This style does not only limit women to the framework of "femininity" – women can also have a strong sense of power.
Sun Yiwen
To talk about the total number of advertisements, I think Sun Yiwen should be "on the list".
According to incomplete statistics, Sun Yiwen should currently receive about 15 advertisements. Not only is the strength outstanding, but Sun Yiwen's appearance is also very high, and he can hold a variety of different styles of advertising shooting, which can be a power type that represents the image of an athlete or an elegant type that represents women, and the plasticity is very strong.
The current aesthetic is a "no beauty and unwritten" environment, as if the appearance is more noteworthy than the achievements, but this itself is a more "entertainment" hype behavior.
Although Sun Yiwen's appearance is very outstanding, in many advertising shoots, we can still see the elements of movement, advertising is not only to promote beauty, but also to promote a positive attitude towards life.
The championship is the proof of strength, and our article is not to talk about the appearance, every athlete who struggles is worthy of affirmation, regardless of the level of appearance.
Who do you prefer to shoot advertising blockbusters? Come and talk to me!