In 2016, if you want to ask a netizen who will be the first Internet celebrity, the answer may not be as varied as it is now, when the first Internet celebrity in the hearts of most netizens, no doubt, must be papi sauce.
Not surprising or even slightly plain face under the background of a group of Internet celebrity faces, slightly exaggerated with video content but just the expression, the magic tone is unexpectedly harmonious under the blessing of the voice changer. Of course, what really made her sit on the throne of the first Internet celebrity was her content that made her can't help but clap her hands and applaud, and the performance of the goddess Mingming who looked like a woman with a nervous taste.
In September 2020, a postpartum comeback rap of the former first Internet celebrity was still easily detonating the network with a thunderous momentum. Since the first Internet celebrity in 2016, four years later, PAPI is still a representative of "beauty and talent", which not only overturns the remarks of the Internet celebrity explosion cycle, but even has the tendency to become more and more intense. And now, she can no longer be called "Internet celebrity", although she has been labeled as the "first Internet celebrity", but Papi has experienced a multi-faceted life.
The days before the fire
In 1987, papi sauce was born in Shanghai, which is developing rapidly. At that time, she was still a little girl named Jiang Yilei, she would go to saxophone's interest class under the supervision of her parents, and she would write some articles that could occasionally become lead characters with her outstanding literary talent, but overall, she was what every ordinary person looked like at that time.
Perhaps it is the destiny in the darkness, when the college entrance examination, papi accompanied friends to participate in the art examination of the Central Academy of Drama, the friend missed a good opportunity, papi sauce but because of the specialty of playing saxophone from childhood, with the policy of adding 20 points to the college entrance examination, successfully admitted to the directing department of the Central Academy of Drama.
On such a good platform as the Central Academy of Drama, PAPI is as free as an eagle flying into the blue sky. She gave full play to her literary cells, served as an online host in her freshman year, and has since participated in some college direct comedies and played roles such as heroine, assistant director and so on. Before graduating in 2009, the 21-year-old Papi already had experience in different roles and different positions, and the courses of the directing department also allowed her to read a lot of books unconsciously, and the silent teaching of Chinese drama made her deeply aware of the importance of observing life and perceiving life. In addition to the gains in knowledge and three views, Papi also met a group of like-minded friends in The Chinese Opera, including Huo Nifang, the current president of PapiTube, and Yang Ming, who gave back to his alma mater with Papi, who were all classmates of Papi when he was in the Chinese Opera.
Papi tried a lot after graduating from undergraduate, as she herself said, "after graduation has been in a confused state", "almost all the jobs that are related to her profession have tried", as a director's assistant, acting in dramas, feeling a variety of life. Like most ordinary people, she experienced the confusion after graduation, and finally Papi decided to go back to graduate school. After two years of hard work, she returned to Chinese opera to continue her studies.
In 2015, PAPI began posting some short videos on the web. At the beginning, she and her classmate Huo Nifang filmed a small coffee show based on nonsense spoof video content, but the effect was mediocre. Later, the predecessor of those small videos that made her burst into flames - mouth-to-mouth small coffee show, Taiwanese + Northeast dialect and a series of second-shot videos also began to be launched. In October, Papi began uploading original short videos on her personal Weibo, and she appeared in public as an elderly young woman, making all kinds of poisonous tongues about the poking details of daily life.
Four years of undergraduate experience, four years of work experience, and the graduate school experience that is still moving forward, these once seemingly useless or hard experiences have become everyone's favorite source of content in the papi sauce video.
In 2016, the quality of Internet celebrities is uneven, under the background of a number of Internet celebrity faces, this already beautiful woman uses a contrasting "female nerve" image sharply and funnyly spitting out the grooves in life that we all have the same feeling but have not really paid attention to, this clear stream to catch the east wind of the Internet, explosion, is an inevitable.
As investor Xu Xiaoping said: "Her things are not only entertaining, but actually ideological and critical." "The past has made her thoughts, her experiences have become countless materials, and the gifts of her previous life are the treasures of life." Some people say that she caught up with the good times, and it is true that she took the short video development of this clipper, but she also added a piece of coal to the clipper with her own efforts and raised a gust of wind.
The papi did not stop after the explosion.
From ordinary people to casually said a sentence can be studied by netizens for a long time "net red", she also frankly admitted that it can not be adapted quickly. As a woman who combines beauty and talent, one of the great characteristics that distinguishes this first influencer from others is to be aware of the short life cycle of internet celebrities in time. Staying in the comfort zone and only shooting videos is a choice, after all, the content is unlimited, but as an ordinary person, the heart and eyes to see the content are limited, either continue to shoot videos according to their interests and hobbies and then be wrapped up in the flood of the times; or find other ways to continue to rise and develop.
As a result, in March 2016, in a wave of doubts, Papi received a total of 1200W of financing, and what she did not see was her dazedness and helplessness in these areas that had never been involved.
Fortunately, the friends she made during her studies gave her great help. Together with Yang Ming, he set up the Spring Rain Listening Thunder Company, pulled Huo Nifang to start managing papitube, and released recruitment videos with great fanfare - papitube began to sign bloggers in a big way in the face of doubts that could not see the road ahead.
Until the end of 2016, with the help of Chinese opera friends, papitube, an MCN short video production agency, has signed 60 bloggers, and various fields are thriving. However, Papi, the leader of the founders, began to look for a path to transformation.
As a Chinese drama talent who graduated from the Department of Directing and has many friends in the entertainment industry, Papi's first attempt is film. At the end of 2017, Papi's "Demon Bells" was released as the annual Lunar New Year file. Although the film did not get the expected good results, but this participation also gave Papi a lot of gains, but also through this not too successful screen debut, Papi realized that the film road is not as good as imagined. The short videos filmed that year needed to be "acted", but this was obviously different from the "acting" of the movie. As a sober Internet celebrity, she did not covet the popularity and development of short videos; as a graduate of the directing department, she was not limited to the knowledge she learned in school; short videos or movies are proof of moving forward in exploration. After a brief dabble in film, Papi returned to short video shooting and the management of papitube, continuing to explore the many possibilities of life.
Considering the entertainment of the short video of the explosion, Papi sauce reversed the direction and chose a variety show with stronger entertainment attributes. "Please The Refrigerator Season 5", "Daughters in Love Season 2", "Heartwarming Offer"... Many variety shows can see the active figure of papi, many years of reading poetry but has not been cured of her thoughts, she is more frequent in different programs, and relying on the topicality and advanced ideas accumulated over the years, she has repeatedly appeared on the hot search, triggering heated discussions on some topics by netizens.
On November 14, 2019, Papi Sauce announced her pregnancy through video on social platforms. Since then, Papi has no longer officially appeared, but the hot search for her on the Internet has appeared from time to time, whether it is good or bad, more than three years later, people still have not been able to forget this first Internet celebrity.
In September 2020, after almost a year, Papi announced its domineering return on major platforms with a rap "I'm back". Once the video was broadcast, it quickly became a hit, and although it had disappeared for 231 days because of pregnancy, the momentum after the comeback was still breathtaking. Endorsements, videos, and the growing papitube, after years of hard work, papi not only played a hand of ordinary cards to the sky, but also completed a big jump in self again and again.
The first influencer of 2016 is still not to be underestimated, and four years later, the commercial value of the name papi has long been less than the 12 million in 2016.
The wheels of history roll by, countless young people hold a must-fire "net red heart" to devote themselves to the new media industry, perhaps also splashed, perhaps not as good as a rippled stone, the big wave passed, real gold may also be washed away, but papi is still active in everyone's sight.
Looking back on her journey, the times have created heroes, and heroes have also achieved the times. It seems that Papi borrowed the east wind of short videos, but before riding on the east wind, she also had confusion and difficulties, but she did it to paint every experience into the graffiti on her popular blueprint, and use this blueprint to open the door to the trend of short videos and add a fire to the development of short videos.
She is an internet celebrity, but she is no longer just an internet celebrity. He has guided Zhou Dongyu's graduation thesis, also went to the podium sharply to wake up the dreamer, acted in various roles in the early years and served as a director, and now the establishment of papitube can also afford the position of supervising producer, even if pregnant at home can also brush a sense of existence on the rivers and lakes from time to time, and the frequent occurrence of golden sentences on variety shows has aroused the resonance of viewers. Every experience of a multifaceted life is equally valuable in her eyes. It is precisely because of this "multi-faceted" that the popular "net red law - the higher you fly, the more miserable you fall" will be on Papi, not worth mentioning.
