The concepts of "chivalry" and "jianghu" in traditional Chinese culture are really unique in the world, which is indeed a feeling that is difficult for Westerners to understand, and in modern times, "jianghu" is still a very important concept.
In 1991, Duan Yongping established Xiaobawang Electronics Industry Company, and three years later, the output value of this small factory has reached 1 billion yuan.
I believe that many people are not unfamiliar with the little bully game machine, after all, this game console carries many people's childhood memories.
In 1995, Duan Yongping, who hit the iron while it was hot, established BBK Electronics Co., Ltd., and the two brands of "Little Bawang" and "BBK" were absolutely household names in China at that time.
Seeing this, I think everyone is still a little confused, why is the reputation of such a legendary big guy not obvious? In fact, Duan Yongping chose the rapids to retreat early, and most of the people in front of the stage were his disciples.
Duan Yongping has a very deep relationship with the bosses of many domestic companies, the most famous may be Chen Mingyong, Shen Wei, Jin Zhijiang and Huang Zheng, their corresponding companies are OPPO, VIVO, BBK and Pinduoduo.
And the protagonists of our story this year are Chen Mingyong and OPPO.
In 2001, Chen Mingyong, who was still working in the BBK Group, founded the OPPO brand, but it was not until 2004 that OPPO was formally established, but at that time, OPPO's main business was not mobile phones but popular MP3 music players.
In fact, it was a wise thing not to choose to enter the mobile phone industry at that time, after all, it was still in the era of traditional mobile phones, and the "China Cool Link" that cooperated with operators was the main mobile phone manufacturer at that time, and the new players would not gain anything.
But OPPO has really made a difference in the FIELD OF3, and it is also popular in the Field of Walkman.
In 2008, after years of development, OPPO finally chose to enter the field of mobile phones, and launched an OPPO A103 called "smiley phone" that year, which combined the camera, flash, etc. into a smiley face on the back, and invited the Advertising Film starring Korean actress Ju Zhiyan, which became a classic in the advertising industry.
It's just that in the era of functional machines, there are really no commendable highlights, after all, there are really not many things that everyone can do, but they are indeed more brilliant than now in terms of appearance design.
From the era of feature phones to the era of smart phones, OPPO also launched products such as the main women's market in this period, but the response was relatively flat, until OPPO launched the R series that can be talked about until today.
In 2013, OPPO launched the first generation of the R series, R1, which is a mobile phone that focuses on night shooting, what kind of era was the smartphone in at that time?
Xiaomi with the ultimate cost performance in the online market to call the wind and rain, "born for fever" is even more popular, at that time the major mobile phone manufacturers because they saw the great success of Millet, so basically began to pursue performance, and OPPO chose the selfie this road.
Since then, the OPPO R series has become a popular product at that time, R3, R5 series sales are quite good, this time the very classic model R7 and that sentence until today there is no classic slogan appeared.
In 2015, on the occasion of the tenth anniversary of the OPPO brand, it released a generation of classic models OPPO R7 series, when the slogan of "charging five minutes and talking for two hours" occupied all corners of the city with OPPO's green signboard, and perhaps now friends can find this classic slogan in more remote places.
Until the R17 series in 2018, OPPO's series of products have performed very well in the domestic market, but now we can't find OPPO's R series models, because the trademark of this model has been registered by other companies.
Although OPPO in this period has always occupied the top in market share, it is not so good in the field of public opinion, and "high price and low match" and "factory sister machine" seem to be seen from time to time until today.
So after suffering a decline in market share in 2018, OPPO chose to make changes.
In 2018, Shen Yiren, a young post-80s marketing genius who created "charging five minutes and talking for two hours", became the head of OPPO's mobile phone business and began a drastic change to OPPO.
Shen Yiren did make some achievements during his leadership of OPPO, for example, OPPO's current high-end series OPPO Find X series was revived under its leadership.
In 2018, when the major mobile phone manufacturers for the concept of "full screen" has been somewhat magical, a variety of full screens of the opposite sex emerge in an endless stream, this time OPPO out of the Find X is definitely a dazzling product.
Although the telescopic camera did bring various problems to the design of the mobile phone, it was indeed the best solution at that time, and the success of the OPPO Find X series made Shen Yiren stand firm and revitalize OPPO.
However, after entering 2019, OPPO began to mess up.
In 2019, OPPO launched the new Reno series and The Reno Ace series, which have released several generations of products in succession in a comprehensive manner, and the average iteration time is almost 3 months.
In the article that introduced Xiaomi, we introduced the results of a company's production line chaos, OPPO also encountered the same problem, and its market share began to decline significantly.
In April 2020, Shen Yiren left OPPO for physical reasons, announcing that OPPO's strategy in the past two years had failed, and shen Yiren was replaced by OPPO's old man Liu Zuohu.
Liu Zuohu must have enough understanding of what kind of concept the product is.
Although OPPO has suffered a continuous decline in market share this year, it is still a big player that should not be underestimated in the domestic market, and after Liu Zuohu returned to OPPO to dominate the mobile phone business, it may make OPPO no longer the same.
Regarding what kind of changes Liu Zuohu can BRING to OPPO, maybe it will take until next year's products come out to be able to get a glimpse of the end, according to Liu Zuohu's past style, maybe OPPO can take off the hat that has existed for many years of "high price and low match", what do you think?
We have now analyzed the development of Samsung, Apple, Huawei, Xiaomi and OPPO and other 5 mobile phone business, the next article will introduce the relevant situation of VIVO for everyone, interested friends can pay attention to me, if you are interested in other brands can also leave a message, we will respond at the first time.