Remember the domestic mobile phone brand OPPO invited film and television stars to endorse a while ago?
From TFBoys to Yang Mi and Li Yifeng, to Zhang Zhen, from the direction of this line, we will find some interesting things. This also seems to witness the process of OPPO's gradual maturity from infancy, and Zhang Zhenqi is like this in the eyes of many people
A somewhat retro sofa, Zhang Zhen, who did not shave off his beard, leaned obliquely on the sofa, his brow gradually loosened, and the eyes that looked at the camera, in addition to being calm and sharp, gradually revealed the gentleness that a man of this age should have.
This is the Zhang Zhen in my eyes, and perhaps the Zhang Zhen in your eyes; this is the OPPO in my eyes, and perhaps the OPPO in the eyes of many people. He still has a little youthful vigor in the face of life and work. The development process of OPPO in recent years and even in 2016 seems to be very consistent with this style.
After counting the spokesmen of OPPO over the years, you may understand why the OPPO spokesperson at this moment will be Zhang Zhen
1. The story of Ju Zhiyan and OPPO Ulike mobile phone
The year 2008 is the time when Han Xing is in charge.
Ju Zhi, who starred in the Korean version of "Fancy Man" the most beautiful "evil girl" Zhenxi, took over the OPPO snow article mobile phone advertisement and the OPPO Ulike snow mobile phone advertisement, and became famous for a while. The face that resembles Kim Hee-sun may not be remembered by many people now, but the image of her beautiful endorsement OPPO mobile phone at that time is vividly remembered. Perhaps, this is the fundamental reason why OPPO has been choosing the spokesperson in this way since then?
Popular, beautiful or handsome, and so on.
2, OPPO N1 "Things She Doesn't Know"
When "What She Doesn't Know" appeared at the OPPO N1 mobile phone conference, such a classic mobile phone, it was instantly crowded. This also makes this commercial film with a lot of storylines become a model for future mobile phone commercials, and I remember that people who did not pay much attention to this mobile phone knew about the OPPO N1 mobile phone because of this advertisement, which is also OPPO's first rotating camera mobile phone.
Chen Kun and Jiang Yiyan are still two star actors with very positive energy until now, Jiang Yiyan's low-key charity and Chen Kun's excellent acting skills have made this commercial advertisement fire OPPO and fire OPPO N1 mobile phone. It can be said that from the back of the interpretation of these two spokespersons you will find that this domestic mobile phone brand has begun to become mature, like to use stories to impress their users. Then, tell the highlights of this phone in each story.
3, OPPO Find Me and Leonardo "Little Plum"
Hollywood superstar Little Plum finally won the Oscar little golden man award at the beginning of this year, and the forgotten superstar who has been running with him for more than 20 years has been in the limelight for a while. But OPPO also locked him in advance to participate in the endorsement shooting of the OPPO Find Me series before he took the little golden man, and with the popularity of "Inception", the story behind Leonardo's endorsement of OPPO mobile phones was exposed one by one.
He is not like other stars, because of money to endorse, it is said that Xiao Lizi ten minutes of love oppo's Blu-ray device, so he chose to cooperate with OPPO. And this cooperation between Little Plum and OPPO also laid the foundation for OPPO to start cutting thorns, just as the sword blade of Little Plum was sharpened from the grinding, and the sword blade sharpened by OPPO began to show its sharp edge!
There are also Yang Mi, Li Yifeng, Lu Han, Yang Yang and TFBOYS and OPPO brand endorsements, from the trajectory of these spokespersons, OPPO is also up and down for so many years. It may be that the brand series is different, so different people are chosen; it may also be that the circumstances and scenes are different, so the age level of the star spokesperson selected is also different.
OPPO CEO Chen Mingyong is more of a "brand partner" for cooperation with Zhang Zhen, rather than a spokesperson for the anecdotes or the jianghu. Judging from his confident expression of these words and zhang Zhen's style as an actor, we can see that OPPO has become bigger and bigger!
The concept of "Mein demanding" tells that things are not mysterious, nor is it small fresh meat or big beauty, what is important is the fit with the brand and the same harsh demands in the acting career, and Zhang Zhen, who has always been low-key but powerful, is such a star. For OPPO, the "spokesperson" is not important, what is important is that the stars can "interpret or interpret" the brand information more appropriately. The statement of Wu Qiang, vice president of OPPO, may be able to see OPPO's ambition--- Zhang Zhen's insistence on harshness in his acting career coincides with OPPO's concept of "beauty and harshness".
That's it!