Smartphones want to gain market recognition, in addition to fighting hardware, but also to establish a brand image, the way to invite celebrity endorsements is the simplest and most direct. Lao Sun hopes to sort out the representative spokespersons of each brand, help you know the positioning that a brand is trying to create, OPPO is the most representative of them, and has invited dozens of celebrity endorsements in history, so at least two articles are needed to inventory (the first part).
Since its birth, the OPPO brand likes to invite traffic stars, and more than a decade ago, the "Hallyu" is flourishing, so the brand spokespersons are naturally Korean idols, such as Park Hye-won, Ju Ji-yeon, Kim Min-chi and so on. These unheard of names of these post-00s young people were all hot top stars in the past, had a large fan base in the domestic market, and now may be parents, most of whom have passed the age of star chasing.
In the past decade or so, domestic star idol groups have gradually risen, and the influence of Korean stars in China has been weak, becoming the choice of niche groups. In 2013, OPPO launched the first flip lens mobile phone "N1", inviting the hot stars Chen Kun and Jiang Yiyan to shoot endorsement advertising films, which have a small fresh and sweet taste, who can think that Chen Kun turned around and became a Samsung mobile phone spokesperson after 8 years.
In addition to the domestic spokesperson, the "international superstar little plum" Leonardo. DiCaprio's "Inception" became a phenomenon movie, and OPPO keenly invited Leonardo to endorse oppo Find me mobile phone. However, the above two products have not been able to last until now, the N series has been discontinued for many years, and today's Find X series is also very different from that year, and the star fire as a whole does not mean that the product is also hot.
OPPO has undergone a short adjustment to clarify the publicity strategy again, focusing on the "R" series of products to sink the township market, locking in young women as the target group, and the spokesperson is naturally dominated by traffic stars. OPPO R9 mobile phone began to pour heavy money to invite top stars to endorse, invited Yang Yang, Li Yifeng, TFBOYS, Zhang Zhen, Quan Zhixian, Yang Mi, Li Minhao, etc. endorsements or publicity in one breath, and now these stars can be independent, but at that time only for OPPO a mobile phone service.
In addition to the above stars, the next product OPPO R11 will continue to invite Chen Weiting, Jay Chou, Zhang Yishan, Di Lieba, Tian Fuzhen and other ultra-luxury star lineups. OPPO in the past few years, almost contracted most of the domestic entertainment circle, all the traffic of small fresh meat, small flowers almost have a cooperative relationship with OPPO, even if the two sides have not signed a formal endorsement agreement, public occasions to post mobile phones, shoot promotional videos, Weibo implant soft and other publicity means.
The OPPO strategy has proved to be very successful, the domestic young people have a very high degree of recognition, OPPO billboards can be seen everywhere in the streets, and each star represents the attraction of a certain fan group. After experiencing the first stage of inviting Korean celebrity endorsements and the second stage of inviting domestic traffic celebrities to endorse, OPPO has begun to move towards the third stage in the past two years, no longer taking the "number" of inviting many stars as the main means, and gradually began to cultivate the road of deep cultivation, and what changes ushered in the third stage, we will introduce in detail in the next article.
Topic: Friends, are there any stars you like above? Whose phone is your favorite endorsement? Pay attention first, then leave a message, and be happy to get rich every year.