Source: CCTV Finance
There are still 2 days to go before the National Day holiday, I believe that many people have been unable to hold back the mood of travel, according to the data of the online travel platform, during this year's National Day, the number of domestic tourists in the country is expected to reach 650 million person-times, recovering to more than 80% of the same period in 2019. This "Golden Week", what new changes have appeared in everyone's way of traveling?
New trends in National Day travel:
"Hotel immersive vacation" "Home hotel" into the mainstream
Since the beginning of this year, the tourism and leisure methods of "hotel immersive vacation" and "home hotel" have gradually become popular in first- and second-tier cities, and this has also become the mainstream choice for this year's National Day outing. Not long ago, consumer Ms. Xia experienced it once.
Consumers: One night's accommodation plus Universal Studios shuttle bus, check in first in the morning, directly follow the shuttle bus to Universal Studios, play a day back and send back to the hotel. The next day, there is also a business district here, where you can shop, watch movies, ask friends for dinner, etc.
The so-called "hotel immersive vacation" refers to the fact that consumers rely on the hotel's convenient location and perfect supporting facilities to enjoy a variety of leisure and entertainment projects in one stop, and some hotels also have car and ticket booking services for popular attractions. In addition, for people who do not like group tours and do not like punch card attractions, the travel mode of "home hotel" is also becoming the choice of more people.
The reporter found on the App of multiple travel booking platforms that searched for keywords "home hotel" and "hotel immersion" that merchants have launched a wealth of personalized packages, with prices ranging from more than 1,000 yuan to more than 3,000 yuan, and many popular packages during the National Day are sold out. According to the data of the travel booking platform Fliggy Travel, Beijing ranked first in the number of popular destinations during the National Day holiday, with bookings increasing by more than 330% in the past week, and the cities ranked 2nd to 10th were Shanghai, Chengdu, Shenzhen, Hangzhou, Guangzhou, Chongqing, Xi'an, Wuhan and Changsha.
Fliggy Public Relations Manager Guo Yu: Due to the high demand for short-distance travel, the trend of "immersive hotel vacation" on this year's National Day is significant, the booking volume of National Day hotels on our platform has increased by more than 100%, and the booking of resort-type hotels and high-quality country houses in the suburbs is very hot.
National Day Golden Week parent-child travel orders are hot
The number of ticket bookings for parent-child scenic spots increased by 70%.
This year's tourism market, there are also a number of fresh "walking baby" tourism methods, parent-child study tour, off-road self-driving, nature exploration and other peripheral theme products of the National Day order is also very hot.
In order to cooperate with the "Eleventh Golden Week", recently, many parent-child hotels have also launched various holiday packages. In the interview, many consumers said that the parent-child hotels around the city are more in line with the personalized requirements of family in-depth travel. The reporter found that at present, many parent-child hotels in Beijing have been booked.
Zhao Xiaoju, a staff member of a parent-child hotel in Beijing: The hotel contains eight kinds of theme suites, the room type is mainly a dream fairy tale, affected by the epidemic, Beijing outings are more popular, this year's "Eleventh" We have booked in advance.
According to the person in charge of the hotel, in addition to the hotel's supporting entertainment facilities such as genie paradise, water world, climbing castle, etc., it also added parent-child drama experience and interactive activities for guests, which are favored by parents.
According to Ctrip's data, users spend more on parent-child resort hotels, and the average price of bookings for National Day parent-child hotels has exceeded the same period in 2019.
"Where to Go" platform data shows that due to the impact of the epidemic, compared with the popular long-term travel in previous years, this year's National Day holiday, parent-child theme hotel room types, especially can see the scenic spot of the mountain view room, sea view room, and the scenic spot cooperation can sell tickets at the same time hotel packages and other special room types, the most popular.
Xu Guangye, director of Qunar's public affairs department: The number of bookings for such room types during the National Day period has also increased by about 30% compared with 2019, and the price per night has risen from more than 500 yuan in 2019 to about 700 yuan this year.
Data show that this year's National Day holiday, in addition to the traditional tourist attractions, all kinds of holiday complexes, theme parks, etc. are also particularly favored by consumers, and the number of ticket bookings for parent-child scenic spots increased by 71% year-on-year.