21st Century Business Herald reporter Xu Mengyi reported from Guangzhou
"Don't eat snail powder, be a Liuzhou person." Today's snail powder has long been more than just the appetite of Liuzhou people. "Sour, spicy, fresh, refreshing, hot" "cosmic net red" snail powder, has become an addiction that countless people's taste buds cannot quit. You may not have eaten snail powder, but it is impossible that you have not heard people discuss snail powder. Liuzhou people, who are accustomed to eating a bowl of snail powder sooner or later, may never have thought that a small bowl of powder will sweep the country and go to the world, becoming synonymous with Liuzhou, an industrial city.
Photo/Visual China
The top of the food industry that is popular all over the Internet, the addictive light of heavy taste, and the city of Liuzhou has become famous together. In the "China Tide Economy • 2021 Top 100 Internet Red Cities List" jointly released by 21st Century Business Herald, 21st Finance Client, 21st Century Innovation Capital Research Institute and Tencent Cloud, guided by Southern Finance and Economics All Media Group, Liuzhou ranked 62nd, and among the Internet celebrity cities in Guangxi, Liuzhou ranked 3rd after Nanning and Guilin.
Design/Bing Wang
At the same time, Liuzhou's "millet powder" has achieved "big industry". In 2020, the sales revenue of Liuzhou snail powder reached 11 billion yuan, and the sales revenue of supporting and derivatives was 13 billion yuan. A bowl of snail powder ignited Liuzhou City, allowing everyone to witness the path of a city breaking the circle.
So, behind a bowl of popular powder, what kind of Liuzhou City is it?
<h4>Snail's "industrial thinking" industrial economy</h4>
Liu Zongyuan, one of the eight great masters of the Tang and Song Dynasties, was demoted to Liuzhou to do the history of thorns, and wrote down the long-lasting sentence of "the ridge trees are heavily shaded by thousands of miles, and the river flows like nine intestines", and Liuzhou also gained a unique and interesting elegant name because of the terrain of "three rivers and four rivers, around the city like a kettle".
The restrained Liuzhou is not as famous as Guilin, but more than 80% of Guangxi's 4A-class scenic spots are within a 250-kilometer radius of Liuzhou. It blooms in all seasons and blooms like a brocade at the peak of the year, and has won the reputation of "Bauhinia City" with 280,000 bauhinia trees. The landscape of Liuzhou seems to have been enlightened by nature's hands - strange rocks, dangerous peaks, mountains and rivers are more beautiful, green forests listen to birdsong, a stone, a peak, a mountain, a water, a forest is arranged just right, the heavens and the earth are hazy, as if the world's landscape paintings.
Guangxi people have always had a hobby of "eating powder" and "snail". However, the history of snail powder is not very long, probably originating from the Liuzhou Night Market in the 1970s and 1980s. In the spring and autumn, snail powder has gone from the night market to the streets and alleys of Liuzhou, becoming the most common and down-to-earth daily food.
Local cuisine, if left the local area, tends to lose its soul. Behind the fact that snail powder can change from a street snack in Liuzhou to an Internet celebrity upstart, it is not without "premeditation".
In fact, as early as the "Twelfth Five-Year Plan" period, Liuzhou City has begun to support the snail powder industry. In order to let outsiders eat the original Liuzhou snail powder, there is a "snail powder into Beijing" project in the support policy, encouraging merchants to open stores in first-tier cities, and newly open direct flagship stores in Beijing and Shanghai, which can directly receive 100,000 yuan subsidies. In 2014, there were nearly 5,000 Liuzhou snail powder stores nationwide, but only by cooking dine-in, the sales volume and impact of snail powder were limited, and the store operating costs were high and the promotion efficiency was low. Therefore, Liuzhou people who are good at industrial thinking began to rethink, can it be made into a bagged snail powder that is convenient for circulation and fast food, which can not only achieve large-scale production, but also express the snail powder to diners in an authentic way? In October of that year, the first bagged snail powder enterprise in Liuzhou City came into being. Since then, with the help of technology research and development and the promotion and marketing of e-commerce platforms, large-scale industrial production of Liuzhou bagged snail powder has expanded rapidly in a few years, and in 2018, it landed on the first place in the "Folk Food Map" officially released by Taobao.
In this way, as an important industrial town in South China, liuzhou is now tightly tied with the same bowl of snail powder. "According to the development experience of many cities, 'city + food' can often form a business card with great influence, such as Chongqing hot pot, Wuhan hot dry noodles, Lanzhou beef noodles, etc." Jia Jiangong, deputy director of the Liuzhou Municipal Bureau of Commerce, said. In March 2018, in accordance with the "Implementation Plan for Liuzhou City to Vigorously Promote the Upgrading and Development of Liuzhou Snail Powder Industry", Liuzhou City set up a special support fund for the development of Liuzhou Snail Powder, which includes enterprise base construction, technology research and development, technological transformation, industrial upgrading and expansion, brand cultivation, talent training, financing guarantee, brand evaluation and promotion and publicity.
According to public information, the whole industry chain of Liuzhou snail powder has created more than 300,000 jobs. Liuzhou City relies on food culture to build snail powder industrial park, snail powder town and other cultural landmarks, have become a national 4A level scenic spot. Last year, China's first snail powder industry college officially opened training, jointly established by the government, Liuzhou Vocational and Technical College and industry enterprises, to cultivate professionals in e-commerce, marketing, catering services and other aspects for snail powder enterprises.
Not only that, with the liuzhou snail powder fire all over the country, the various ingredients of the snail powder also follow the "dipping light", and its radiation industry has become a new choice for many people to get rich. The villagers of Graphite Village in Zhongdu Town, Luzhai County, "dipped" the "light" of this industry. It is understood that as of the end of July this year, Luzhai County has added more than 1,800 mu of snail breeding, more than 180,000 kilograms of snail seeds, and the area of the snail breeding base under construction is more than 300 mu, and it is expected to complete the snail seed release work in November. There are 6 professional cooperatives for snail breeding in the county, driving more than 260 farmers to breed.
Liuzhou people uphold the mentality of contentment and happiness, love to eat, love to play, and treat new things with great tolerance. After the industrialization of snail powder gradually matured, Liuzhou people developed their own unique extension methods, in addition to all kinds of signature snail-flavored brine dishes with internet celebrity shops, there are also snail duck foot pots similar to hot pots, fried snail powder with more intense flavor, snail potato powder, snail rice and so on.
<h4>Science and technology leverage the "industrial town" welcome machine</h4>
Large-scale industrial construction in Liuzhou began after the founding of New China. Since the 1950s, a large number of "zhibian" cadres have responded to the call of the state and come to the banks of the Liujiang River from the Banks of the Baishan Mountains and the Huangpu River, creating one industrial legend after another in the wasteland.
Automobile, steel, machinery manufacturing is the proud advantage of Liuzhou City, the city's total industrial output value accounts for a quarter of Guangxi, the big country heavy equipment LiuGong Machinery, Liugang Group, Wuling Automobile, Dongfeng Fengxing and other well-known enterprises are located here.
In the mid-1980s, when China's overall industry was not developed, Wuling Motors slowly cobbled together and explored its own automobile manufacturing path by imitating Mitsubishi Motors. From the accessories to the shape, it is not good, but Wuling Motors is not a good car in the core elements such as power structure and climbing ability, and the engineers even deliberately tested thousands of sets of data, just to widen the body to just accommodate four cases of beer volume.
According to the sales data of the China Automobile Association in the first quarter, domestic automobile sales increased by 75.6% year-on-year, and Liuzhou outperformed the country with a sales performance of 85% year-on-year. At the same time, for every 5 new energy vehicles sold in the market, 1 is from Liuzhou, and there has been a joke that Liuzhou is a city with "cars pulling and running".
It's not just a joke. Wuling minivans frequently appear in urban and rural suburbs and streets and alleys, although the ash is inconspicuous, but it is very practical, pulling people to carry goods, moving passenger transport are not a problem, nicknamed "god car", there are more "buy other cars you have to raise cars, buy Wuling, is the car to raise you" famous paragraph.
In Liuzhou, there are thousands of supporting parts manufacturers, each of which performs its own duties to simplify the process and cost to the greatest extent. Although For a long time, Liuzhou city did not have much fame, but the genes of industry have always been rooted in its veins. "Industry is the lifeblood of Liuzhou and the foundation of the city. What we have to do is to cultivate the 'industrial tree' and 'industrial forest' with Liuzhou characteristics and build a strong industrial city. Wu Wei, secretary of the Liuzhou Municipal Party Committee, said.
LiuGong Group is known as the "vanguard of China's construction machinery industry", and has established more than 100 sales channels and more than 860 outlets in China, as well as more than 300 dealers in more than 100 countries. In the construction machinery industry, customer service is an important part of the company's operations, and the quality and experience of service will greatly affect the acquisition and retention of customers.
The great changes that have not occurred in a hundred years, scientific and technological innovation is the key variable. The rapid development of network technology and the abundance of access channels have made it impossible for a single voice service to meet the business operation needs of LiuGong Group, and the digital upgrading of customer service is imperative. Under the trend of industrial digital transformation, Guangxi Liugong is the first to bear the brunt of the new vitality of traditional manufacturing, and work with Tencent enterprises to build a new generation of service platform, give full play to the enabling and leading role of digital technology in the development of traditional industries, and improve the quality and efficiency of enterprise products and services. Tencent Enterprise Point provides a flexible routing strategy to meet diversified business needs, while making full use of customer service resources at headquarters and various channels, to achieve efficient and coordinated operation, and increase the connection rate by 50%.
"The communication and interaction between enterprises and customers is undergoing a profound change, and the entire industry is experiencing a rapid development from the product economy, to the service economy, and then to the experience economy." Zhang Ye, vice president of Tencent Cloud and general manager of Tencent Enterprise Point, said that before the communication between enterprises and customers, it was more of a one-way and blunt advertisement. Now, the communication interaction and service between enterprises and customers will cover the whole life cycle of customers, from pre-sale, sale, after-sales to repurchase and purchase.
According to quantitative surveys, 80% of customers are willing to pay for a quality experience, and customers are willing to pay a premium of 7%-16% for a quality experience. In addition, a premium experience can lead to a 1.5x increase in retention and repurchase rates.
As an old industrial city, Liuzhou City once manufactured the first car and the first aircraft in Guangxi, and undertook the "Ten Major Industrial Construction Projects" implemented by the state. After the reform and opening up, with a strong industrial foundation, it once became the second largest industrial city in South China after Guangzhou.
However, the old industrial base is not only proud, it has also been gray-headed, and it was once one of the four major acid rain areas in the country. However, such Liuzhou ranked first in the water quality of cities above the prefecture-level city level in the country from January to August this year. This is a rare thing for an industrial city.
In autumn and winter, the water color of the industrial town, the water in Liuzhou also carries the color and smell of snail powder Figure/Figure worm
"This national first is the ranking obtained by the Blind Collection Blind Test of the Ministry of Ecology and Environment." Gong Jidong, director of the Liuzhou Municipal Bureau of Ecology and Environment, introduced that in order to make liuzhou water quality continue to improve, he led a team to Beijing this year to learn from the experience, introduced a water environment big data accurate monitoring and traceability system, and focused on finding the power point to improve water quality. It is understood that this traceability system has been installed on the Pomegranate River.
The bigger the volume, the harder it is to turn around. Liuzhou has spent thirty years to control pollution, and the cost is not small, and in the debate and choice, its every step is not easy. However, no matter what kind of transformation and upgrading, Liuzhou people who understand industry and love industry have a persistent fighting spirit. Therefore, Liuzhou has not only done a good job in the field of traditional heavy industry, but also bred net red snail powder with industrial thinking, which is also known as "a microcosm of China's economic resilience".
Independent innovation is the basis for the vigorous growth of enterprises. More than 40 years have passed, and the opening up of the market economy and the restructuring of state-owned enterprises have made many factories in Liuzhou disappear into the torrent of the times. However, manufacturers such as two-sided needles, golden throat throat treasure, and bonus pharmaceutical industry have smoothly transformed in the industrial culture of strength and the slightly rough jianghu fight, and even with a bit of playful and deconstructive optimism, silently integrated into the urban vein of Liuzhou. Today's Liuzhou is still an industrial city, but it is not gray, but flexible.
In 2018, the two-sided needle became the first toothpaste certified by the US FDA in China. At the same time, Liuzhou is promoting various innovation elements to gather in enterprises. "It is necessary to take technological innovation as the core to accelerate the transformation of Liuzhou from an old industrial base to an advanced manufacturing base." Wu Wei, secretary of the Liuzhou Municipal Party Committee, said.
A car, a river, a flower, a bowl of flour, Liuzhou has endless stories everywhere. "Baili Liujiang, Baili Gallery." Today's Liuzhou sky blue water blue, green mountains dripping green, many internationally renowned sailing and motorboat events have also "aimed" at the clear water of a river here, is well-deserved "the most beautiful landscape in the industrial city, the strongest industry in the shanshui city".
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