Since August 8, 2020, Beijing Yijiu Brand Management Group (hereinafter referred to as Beijing Yijiu) officially promoted the Italian famous Zhuang Baona series of wines in China, Anda Origin Rare Red Wine (referred to as Baona Origin) has always been the star product of Baona series of wines because of its super cost performance. In a year's time, it has sold out four consecutive years of 2009, 2010, 2011 and 2013, and the 2015 vintage of Baona Origin, which is currently on sale, is expected to be sold before the Spring Festival.
There are so many wines on the market, why is the Baona Origin Treasure so cattle?
01
The 2009 vintage is approaching 2,000 yuan and a bottle is difficult to find, and four reasons support the appreciation premium of Baona Origin
As the chimes are sold in various years, the retail price of Baona Origin has been steadily rising. As of now, the retail price of The 2009 vintage wine of Baona Origin has approached the 2,000 yuan mark, and it is difficult to find a bottle on the market, which is due to the following reasons:
The last DOC level
Due to its excellent quality and growing international influence, the Amarone Amarone was upgraded to DOCG in 2010, establishing the status of a high-end Italian wine, and 2009 was the last DOC level, becoming a classic vintage that witnessed history.
Rare five-star big year
In Amaroni's grape quality scoring system, there have been a total of 7 five-star good vintages, which professionals call the big year, and from 1999 to 2015, 2009 is the only five-star year, representing the top quality of Amaroni.
The stock in the market is very sparse
In 2009, The Baona Origins Treasure Red Wine, after a complex concentration process and extra-long oak barrel aging, only listed less than 10,000 bottles, once listed, it was divided by the global market, and today it is very scarce in global stock.
Possesses the ability to age for a long time
Each bottle of Bao na Origins Collector's Red Wine has an ageing capacity of no less than 20 years, and the best drinking period of the 2009 vintage has reached 30 years, suitable for long-term aging, waiting for an important moment to open a bottle, and the most important people to share the fangze.
02
The secret of Baona's success: 5 concentrated brews, 10 vines and a bottle of wine
Not only in 2009, the retail prices of other vintages of Baona Origin in 2010, 2011 and 2013 have also risen steadily, and the reasons why Baona Origin is highly sought after by consumers are also about to come out: 5 condensed wines, 10 vines and a bottle of wine can make a bottle of Baona Origin Treasure Red Wine.
Five condensed, ten vines can brew a bottle of Bao Na origin
During the grape harvest season in mid-September, the workers of Château Porna arrive at the Marano Valley vineyards at 250-300 metres above sea level in the Valporicella appellation at 4 or 5 a.m. With the reddish morning light, the picking work begins at the coolest time of the day.
Everyone carefully picked the bunches of dewy grapes like babies, and when they saw the plump grapes, people hummed the local song happily and slowly put the grapes into the basket. It wasn't until the sun came out and climbed up the valley that people began to stop picking and shouted at each other and headed down the hill. The sun shone on every smiling face full of harvest joy, and everyone could not help but sing loudly, and the songs and laughter echoed in the valley and passed to the foot of the mountain, telling people that this year was another good year.
Harvested from The Bona Vineyards
In order to pursue excellence, in the choice of quality and quantity, Baona people firmly choose high quality. In contrast to the common method of planting 6,000-8,000 vines per hectare, or even tens of thousands of vines, the vineyards used to make Baona Origins' rare red wines have adopted a very demanding planting method, planting only 4,000-4,500 vines per hectare, just to give each bunch of grapes more nutrients, minerals and better flavor.
This approach at the cost of Bauna Winery is simply to obtain top-quality wines. Whenever consumers praise the greatness of The Origins of Bona's treasured red wines, or even flock to them, all of these efforts and the price paid are worth it.
Overlooking the Bona Vineyards
03
120 days of air drying and dehydration of 35%, laying a solid foundation for the origin of each bottle of Poona in the future
Thirty percent of the grapes were selected, spread out in wooden trays, placed in a dedicated air-drying loft, and began a 120-day air-drying process. Unlike hanging directly on the vines to air-dry, or picking and leaving them outdoors to dry, The drying of Bona's grapes in the attic is long and difficult, a process that requires a slow removal of about 35% of the moisture. Due to the large reduction in moisture, the squeezed grape juice will be thicker, and the sugar content in the grape juice is very high, and this grape juice is fermented to make the wine with higher alcohol content, higher sugar content and more flavor. In the process of dehydration, the grapes and the air undergo a full fusion.
The reason why The Baona Origins Collection of Red Wines has more varieties and richer aromas and tastes is that this air-drying link plays a decisive role. First of all, we must avoid the breeding of mold, as for when to ventilate, when to open the window, special personnel regular inspection and other details must be very careful. If the air is not dried in place, it will not get a rich taste, and after drying it, you will not get enough grape juice, and people describe this process as like waiting for the confinement: careful and careful care. The risks experienced during this period and the labor paid laid a solid foundation for each bottle of Baona origin in the future.
Bao na's air-dried loft
04
The quality of the grapes is not high enough, and the winery will abandon the Treasure Origin collection
By the end of January, workers will select no more than 30% of the dried grapes to use to make the Baona Origins Collection. When encountering a bad vintage, the quality of the grapes is not good enough, and the winery will immediately abandon the production of this highest grade of wine. We will find that the two vintages of 2012 and 2014 did not produce The Bauna Origins Collection red wines, because the grapes of these two vintages did not meet the requirements of the vinification.
Grapes that are full of phenols, aromas and sugars are put into fermentation tanks and begin a 25-day low-temperature fermentation. Yeast and sugar are slowly and sufficiently converted into alcohol, often yielding alcohol levels of 15-16 degrees or more. And the sharp acidity of the calm down the malic acid - lactic acid fermentation, must also be an indispensable link of Baona origin treasured red wine, and this link is completed in 750 liters of oak barrels, Baona Winery stubbornly believes that all the links that help to improve the quality of Baona origin rare red wines can not be saved, and must be the most perfect.
It takes 72 months for The Origins to go public
Fermented grape juice by gravity flowing out is called artesian juice, the use of external force to obtain the juice is called squeezing juice, modern pressing technology has been very advanced, with the air bag gentle pressing way can also produce very rich, clean wine, and is known as the first person of the academic winemaker Mr. Julian, in the pursuit of high quality is spared, Baona origin rare red wine only uses the first artesian juice, firmly concentrate wine to the extreme.
Schematic diagram of artesian juice
05
Aged in 54-month long oak barrels, consumers are guaranteed the best wine possible
The world's top wines will be aged in oak barrels regardless of the cost, Baona Origins Rare Red Wine first aged in 750 liters of American oak barrels for 18 months, and then continuously changed to 4,000 liters of Slavonia oak barrels and 7,000 liters of French oak barrels, replacing the aging for 36 months, which can not only get more advanced aromas, but also do not let the oak barrels take away the aroma of the grapes themselves, and this 54-month ultra-long oak barrel aging method, Every year, 5% of the liquor is lost, leaving a more concentrated body. After the aged wine is bottled, it will continue to be bottled in the cellar for 6-18 months to ensure that consumers enjoy the most ideal wine when it is listed.
Poona Oak Barrel
Baona Origins Rare Red Wine has undergone low-density planting, 120 days of air drying, selection of 30% high-quality grapes, only the first artesian juice, ultra-long oak barrel aging, five brewing techniques around concentration, about ten vines on average to make a bottle of wine, thus obtaining a top worship wine with complex and varied taste, grand structure and balance, such a super complex, high-cost, long-term wine, internationally acclaimed and award-winning.
Wine is good, there are selling points, not enough to make Baona origin in the Chinese market with a high degree of complexity to stand out, here have to mention Beijing Yijiu on the Baona brand in the domestic market grounding operation: first of all, to adapt to the new consumption trend of online momentum, joint world wine masters Zhao Fengyi and Julian to promote; secondly, to concentrate resources, force out a hole, different from other importers will generally carry out multiple brand operations, Yijiu Group since taking over the Baona brand has focused on the expansion of this brand in the domestic market, It is not surprising to concentrate on achieving market breakthroughs, and it is not surprising that such achievements have been achieved; finally, Yijiu Group has a deep understanding of the characteristics of the domestic market, sponsors 1,000 tasting meetings offline, and supports them in the case of dealers applying and meeting the conditions, and implements the brand landing policy.
It is based on the outstanding selling point of Baona Origin products themselves and the effective market execution of Yijiu Group that Baona Origin can create an excellent case of imported wine in the domestic market.