Recently, the cinema-level skin care brand MNN officially announced the world champion of figure skating Yu Xiaoyu as the brand image ambassador, which is also the first figure skating champion spokesperson signed by MNN since its establishment.
As a cinema-level skin care brand, MNN has always adhered to the effect of cinema-level skin care products and the price of daily chemical line products to provide consumers with the most cost-effective skin care products. From the birth of MNN to the present, it has accumulated 20 or 30 products, each product has received a good response, thus accumulating hundreds of thousands of loyal user groups.
The joining of figure skating world champion Yu Xiaoyu has further expanded MNN's popularity and led to good interaction between brands, products and consumers.
Why choose Figure Skating World Champion yu Xiaoyu?
In the case of an increasingly rational consumer market, choosing a brand spokesperson that is compatible with the product can gain the favor of fans and more consumers, otherwise it is likely to be counterproductive. At a time when other brands are riveting to invite traffic celebrities to endorse, MNN why
Unexpectedly chose figure skating champion Yu Xiaoyu?
1. Product fit
Since its inception, MNN has been focusing on "reducing the age of the skin and protecting the health of the skin", and is committed to building the top anti-aging and beauty treatment skin care brands in China.
As a figure skater, Yu Xiaoyu wears heavy makeup every time he competes, and the damage to the skin can be imagined. Leaving the delicate makeup on the field, Yu Xiaoyu in private also faced the distress of sensitive skin, dark yellow and haggard. She endorses the MNN brand, which accurately positions the brand in the modern women's skin care problem, and further narrows the distance between the brand products and consumers.
In addition to the product, Yu Xiaoyu and MNN are also very compatible in terms of "temperament".
2. Brand spirit fits
When it comes to Yu Xiaoyu, people basically think of her dancing posture on the field, but they don't understand her love, focus and dedication to figure skating for ten years.
He began to learn figure skating at the age of 8 and won his first gold medal at the age of 16. Since then, she has represented her country in the World Figure Skating Championships many times and set a record for winning the World Youth Championships for two consecutive years.
She has enough talent, enough luck, and what really makes her is her focus on figure skating.
Yu Xiaoyu focuses on figure skating, just as MNN focuses on skin care, the more focused, the more professional. Because of concentration, so professional, because of concentration, the achievement of professionalism!
Yu Xiaoyu's "professional" temperament is very compatible with MNN's brand concept of "impressing the skin with professionalism", and the champion quality that Yu Xiaoyu has also been pursuing.
It is precisely because of the brand concept, so MNN chose Yu Xiaoyu as a brand image ambassador, plus this year is still the Olympic year, MNN is committed to joining hands with the world champion to help the skin care cause of the whole people!
With professional strength to escort quality skin care products, with high-quality products to help the skin care experience, MNN and figure skating world champions hand in hand, not only aroused the emotional resonance of consumers for "professional skin care", but also reflected the quality of champions, the brand positioning recommended by champions.