Recently, Yu Xiaoyu, a Chinese figure skating pair skater, the gold medalist of the first Youth Winter Olympics in 2012, and the winner of the 2016 China Cup World Figure Skating Grand Prix pair skating competition, served as the spokesperson of the well-known domestic milk tea brand Princess Xishio, and successfully held a signing ceremony.
On the day of signing the contract, Ms. Wang Min, Chairman of Hebei Bingge Biological Co., Ltd., Founder of Xishi Princess Brand, and Yu Xiaoyu attended the ceremony. It is understood that Yu Xiaoyu himself is also a loyal fan of Princess Tide, and gave Princess Tide a high degree of affirmation and evaluation at the signing ceremony, hoping to help the brand enhance its influence.
Princess Xishi is a star brand of Hebei Bingge Biological Co., Ltd., which focuses on zero-burden milk tea with zero content of trans fatty acids created by Bingge Biology, which not only tastes pleasant, but also does not cause weight gain. Princess Shioshi Milk Tea uses a unique anti-sugar concept to protect the health needs of consumers, but also allows these young people who work and live in a fast pace to use the time to taste milk tea and get the relaxation of mental stress.
Ms. Wang Min said that the reason why the company chose Yu Xiaoyu as a brand spokesperson is well thought out, first of all, her sportsmanship is very rigorous and scientific, her every action is meticulously done to the extreme, this dedication and professional attitude is very consistent with the company's philosophy, because in the development of Princess Shio Shio milk tea, the company is the same, with a strict attitude to control every detail, so as to be worthy of Princess Shio's fans and consumers.
Secondly, because Teacher Yu Xiaoyu is the world champion, in the field, only the champion will be remembered, so she is Yu Xiaoyu, which is exactly what our brand hopes, to do better products and services, and to achieve benchmarking in the industry.
Finally, because Ms. Yu Xiaoyu herself is a woman, she also loves our Princess ShioShio Milk Tea very much, which also represents thousands of our female fans. The most important point is that she is still a sports person, and being able to maintain such a figure shows that she is very disciplined, and even this person recognizes our milk tea, and I think our products at least say and do the word "healthy".
It is reported that in the actual production and operation of Princess Xishio Milk Tea, as Chairman Wang Min said, the company has positioned the target very high from the beginning, and strives to be the upper class of the industry, so there is no big detail: serious and rigorous research and development of products; careful service, its products have distinct contemporary popular elements characteristics, in line with the label of young people's health and fashion, and have achieved wide recognition from all walks of life, and won a good market reputation.