How to do B-side data analysis? Xiaoxin said that the operation is deeply interpreted

Some people think that data analysis is simply to look at the trend chart on Excel sheets or software, and some people think that data analysis should be modeled and calculated on a large scale. In fact, the needs and practices of data analysis in different industries are also different, so Xiaobian will sort it out with you.

To this day, in the B-side product decision-making process, there is still a large part of the leader's vision and insight, and data analysis is to convert this vision and insight into a number that everyone can read, and with the help of data analysis, it can perfectly guide decision-making and greatly improve the winning rate.

B-end enterprises have many benefits from doing a good job of data analysis

1. Doing a good job of data analysis can obtain high-quality customers at a lower cost.

2. You can quickly judge the priority of lead follow-up and effectively improve the conversion rate of sales leads.

3. It can be used to diagnose the customer base and high-value customer group that are prone to churn, and realize the support and management of the whole life cycle of customers.

4. We can provide high-quality customer service according to data, enhance customer stickiness, and ensure customer renewal rate.

5. For the customer side of the product, the relevant data of the free business operation of the B-end customer can be provided.

In addition, through B-side data analysis and extension, it can also solve traffic problems, reduce customer acquisition costs, further optimize product activity and retention rate, and continuously improve customer activity and renewal rate. So how can we do efficient data analysis?

"Xiaoxin Says Operation" is created by Mr. Wang Kexin, an operation expert with 16 years of Internet experience, 10 years of Tencent's C-end work experience, 6 years of enterprise-level B-end operation experience and government G-terminal digital transformation experience, and is jointly published by The University of Electronics Industry Press. At the framework level, this book teaches and sorts out the six aspects of clear analysis goals, data collection, data cleaning, data analysis, data reporting, and execution feedback, and sorts out the common misunderstandings and analysis tools of B-side data analysis, which can help B-side operation workers.

"Xiaoxin said operation" book content is rich in pictures and texts, and there are a lot of formulas, interpretations, data names and reference points, through in-depth learning and integration with their own industry, can more easily generate suitable analysis data, quantitative indicators and weights, and form their own set of data analysis methodology, small partners do not miss Oh.