The century-old brand Jiu huixiang, after 14 years of momentum, finally has to take action.
On June 19th, the "JiuhuiXiang Fresh Shrimp Dumpling Brand Strategy Upgrade Conference" will be held in Zhengzhou Yonghe Earl Hotel.
What upgrades will Jiuhuixiang make in its brand strategy? What are the goals and plans for the future?
The industry pays attention to and big coffee gathers
It is understood that the main leaders attending the meeting were Wang Gaochao, a first-level researcher of the Food Office of the Department of Industry and Information Technology of Henan Province, Chang Cuntao, director of the News and Publicity Department of the Henan Provincial Food and Drug Administration, Jiang Hui, vice president of the Henan Catering and Hotel Industry Association, and Xu Xianfeng, strategic adviser of the Henan Provincial Commercial Franchise Committee and executive director of the Henan Provincial Excellent Quality Brand Research Institute.
Among them, Jiang Hui, the resident vice president of the Henan Catering and Hotel Industry Association, will stand in the perspective of the catering environment and explain the development status and future development space of the dumpling industry in the Central Plains;
Xu Xianfeng, strategic consultant of Henan Commercial Franchise Professional Committee and executive director of Henan Excellent Quality Brand Research Institute, will analyze the advantages of the growth of the dumpling industry from the perspective of chain brand development space.
It is also revealed that Chen Xianghang, the strategic partner of Jiuhuixiang Brand Consulting, co-founder of Wharton Beli and CEO of Zhongchuang Preferred, and Lu Xiaohui, senior engineer and partner of Jicetang brand design agency, will also attend the meeting, respectively, from the strategic positioning of Jiuhuixiang and the release of brand image.
The relevant person in charge of Jiuhuixiang said that attracting so many big coffees to participate in the conference is a recognition of Jiuhuixiang in Henan industry, and it also increases the confidence of Jiuhuixiang to accelerate its development.
Three highlights highlight the future
In addition to the gathering of many big coffee, this conference will have 3 highlights.
Highlight 1: Xiaojiu image release.
At that time, 6 heavyweight guests will take the stage together to witness the release of Xiaojiu's image. "Little Nine" is the cartoon image of the Jiuhuixiang brand, designed by the Jicetang brand design agency. The image of Xiaojiu represents the corporate culture and connotation quality of Jiuhuixiang, and is a symbol of Jiuhuixiang going to the whole province.
Highlight 2: Upgrade your shrimp dumplings
Another highlight of this press conference is that the brand name of Jiuhuixiang will be upgraded to "Jiuhuixiang Fresh Shrimp Dumplings", and the most popular product of Jiuhuixiang, fresh shrimp dumplings, will be extracted as a component of the brand name, which means that Jiuhuixiang will strive to be the first brand of fresh shrimp dumplings in Henan;
It is understood that the Jiuhuixiang fresh shrimp dumpling series has been widely favored by customers in the 14 years of sale, especially shrimp three fresh, carob shrimp, hundred flowers shrimp as representatives, has always ranked in the top three of the chain store sales list.
According to the relevant person in charge of Jiuhuixiang, in the minds of customers, fresh shrimp dumplings have become the representative products of Jiuhuixiang, "the reason why it is called fresh shrimp dumplings is because there is a strong supply chain behind Jiuhuixiang, which can achieve 'fresh ingredients, freshly wrapped and cooked', which is also the magic weapon we have won the favor of customers." ”
Highlight 3: Let go of the franchise
At this press conference, Jiuhuixiang will officially open its franchise to achieve the goal of the first brand of Zhongyuan Dumplings.
Jiuhuixiang plans to find 300 internal partners and external entrepreneurs in the Henan market within 5 years and open 300 new Jiuhuixiang chain stores.
Boost the development of the dumpling industry in Zhongyuan
It is understood that in the top 10 of Chinese fast food, dumplings rank second, conservatively calculated, the market size is more than 300 billion.
According to the analysis of industry insiders, the Zhongyuan dumpling industry has always been in a state of large market but no leading brand, which makes it difficult to achieve branding and scale, and restricts the development of Zhongyuan dumpling restaurant enterprises.
Jiuhuixiang has formed a set of mature models to support the long-term survival and profitability of stores in products, supply chain, management, team and operation, which can empower future partners with long-term systems.
As the leading brand in the Zhongyuan dumpling industry, jiuhuixiang is indeed worth looking forward to the upcoming brand strategy upgrade release.