How "next-generation" is RAYARD miyashabata Park, where big names such as LV, Balenciaga and adidas are vying to enter concept stores?
author:New Youth in Tokyo
Since Japan entered the Reiwa era, a redevelopment frenzy has sprung up everywhere, and finally advanced urban construction to the so-called next-generation stage. Tokyo, whether in Shinagawa, Toranomon or Shibuya, are undergoing large-scale redevelopment, all of which position their advanced attributes in the "near future".
Shibuya area redevelopment map
In the Shibuya area, the 2019 rise of Stumble Square, Fukuras and Parco all reveal this to us, and the completion of MIYASHITA PARK a year later tells us even more clearly: This is the near future of Tokyo!
Concept map of the redevelopment of Miyashita Park
This redevelopment project is a long-shaped low-rise complex commercial complex based on Shibuya-ku Municipal Miyashita Park, with the integration of urban functions such as parks× commercial × hotels× parking lots, etc., and the huge disaster prevention performance is included in it, which definitely lives up to the three words of "next generation".
With a total length of 20,000 20,000 square meters, miyashita-cho because it is close to the residence of the former imperial family's Imotomiya family, Miyashita Park was built in 1953, followed by the addition of public facilities such as parking lots, roof gardens, and skating rinks, which are full of memories for the people of Shibuya.
The new MIYASHITA PARK, which inherits existing public communication, entertainment and leisure functions, has also been fully re-planned and rebuilt for Tokyo's future needs, and has now officially opened on July 28.
↑ Miyashita Park after completion
The long building will also serve as a way to connect shibuya Station, Harajuku, Aoyama, Omotesando, and Yoyogi Park – not only on a geographical level, but more importantly, in connecting diverse cultures, information, and people.
↑ MIYASHITA PARK slogan: MIXXXX & MEEEET!
So, how does the newly inaugurated MIYASHITA PARK do it? On days when you can't travel to Japan, let's feel the charm through photos!
The whole MIYASHITA PARK is mainly composed of 3 parts - PARK (park), SHOP (shop) and HOTEL (hotel).
1 PARK
PARK is the top floor of the long building, which has a lawn, a multi-purpose sports field, climbing and skateboarding space, cafes, etc.
The top is designed with a steel frame, and over time, the various green plants planted in advance will form a green dome.
Top-floor park concept map
There is also a Starbucks, which was supervised by Hiroshi Fujiwara, the "Godfather of Rihara". He created a box-like space, blending the inorganic white of the store with the abundant green outside the store into a sense of trend. These two colors belong to both Starbucks and Miyashita Park.
Of course, starbucks × FRGMT (Fujiwara Hiroshi's brand) cooperation products.
2 SHOP
SHOP is the main filling in the long building, divided into two areas, north and south, with a total of about 90 brands settled. The north side focuses on high-end brands, more trenches, and the south side focuses on trendy, youth fashion and lively food districts. Also known as Mithui Shopping Park RAYARD.
NORTH
LOUIS VUITTON: The world's first male flagship store
GUCCI: Decorate the façade with art illustrations by Tadanori Yokoo
Miyashita Park Store limited to products
Balenciaga: Creates a sense of balance with a metallic sheen
KITH: Temple-like world flagship store (early Japan)
I will sell Air FORCE 1 limited to Tokyo
スキマ: Hender Scheme direct store of a well-known leather goods design brand enters a commercial facility for the first time (No. 3 store in Japan)
Or: Coffee, gallery, music bar on 3rd floor
There is also a champagne vending machine
SOUTH
adidas: Japan's largest Adidas concept brand center
Shibuya Yokodō: The sister of Ebisu Yokodō, a B-class food paradise!
Divided into Hokkaido, Tohoku, Hokuriku, Kanto,, Tokai, Shikoku, China, Kyushu, Okinawa, Korea and other canteens, there are 19 restaurants with the most distinctive local cuisine!
Showa style decoration is the most suitable for the circle of friends!
Jamba: A well-known fruit smoothie brand in California, USA (early Japanese)
KUROOBI: Chicken white soup ramen born in New York, USA (early Japan)
eggslut: The ultimate egg sandwich burger from the West Coast of the United States (Japan Store 2)
#FFFFFFT.zip: The world's first pure white T-shirt store is settled, and hundreds of different styles of white T-shirts are on sale
GBL: Studio Ghibli's clothing brand for adult fans
3 HOTEL
sequence: Mitsui Real Estate's new hotel brand deconstructs the needs of diverse groups of people such as travel, work, and parties, and uses SMART, OPEN, and CULTURE as keywords to create the concepts of "gentle connection" and "rooms in Tokyo full of sensibility". A total of 240 rooms.
The above pictures are from the network (FB/exite/official website), and some of the source of the image can be found in the watermark.
About two kilometers west of the central part of Fubin Town, Raoping County, Chaozhou City, there is an ancient village with beautiful scenery by mountains and rivers - Miyashita Village, which consists of Miyashita, Miyami, 14 rivers, Hanwei, Kennei, Ma...