Spring tour of The Return to Taste Lun Evening, Live Up to the April Day on Earth!
On the morning of March 28, 2021, sponsored by the People's Government of Zigui County and Hubei Yangtze River Langshang Media Group, hosted by Hubei Radio and Television Station Langshang Channel, the People's Government of Quyuan Town, Zigui County, and co-organized by Orange Heart Preferred (Beijing) Science and Technology Development Co., Ltd. and Hubei Second Jiehui Technology Co., Ltd., the opening ceremony of Ziguilun Evening Navel Orange Park and The Launching Ceremony of Rural Tourism was held in Dragon Boat Square, Xilingxia Village, Quyuan Town, Zigui County.
The relevant departments and associations of Zigui County, as well as more than ten national channel providers such as Orange Heart Preferred, Hubei Second Jiehui, Bu Bee Lotus, Xuanle APP, etc., 500 tourists from Wuhan, Yichang and other places, as well as representatives of Zigui Navel Orange Enterprises gathered together to enjoy the spring scenery of the Gorge River, taste the late fresh oranges, sign production and marketing agreements, and revitalize the countryside.
I. Great Integration of Culture, Tourism, Agriculture, and Tourism, Rural Revitalization Plays a "Combined Fist"
Song Xingjian, deputy governor of the Zigui County People's Government, delivered a speech
At the beginning of the event, Song Xingjian, deputy governor of Zigui County People's Government, delivered a speech on behalf of the organizers, and introduced in detail the rich human and natural resources of Zigui Navel Orange and Zigui.
Located on the banks of the Yangtze River West Ling Gorge and located in the top of the Dam of the Three Gorges Project, Zigui is the hometown of the great patriotic poet Qu Yuan, the messenger of peace Wang Zhaojun, and the revolutionary martyr Xia Minghan, and is the famous hometown of China's navel oranges.
For thousands of years, the spirit of Qu Yuan, who fought against the world, sought up and down, and was strong and indomitable, inspired generations of people to continue to forge ahead, accompanied by diligence and bravery with the wilderness of the river beach, pioneering and planting oranges, and immigrating to take on the responsibility, deducing a heroic epic of fighting against the world and the earth. Today, 370,000 seeds have been returned to people, and 200,000 kinds of navel oranges. The small navel orange, planted nearly 400,000 mu between the steep mountain walls, has an output of more than 600,000 tons, a comprehensive output value of nearly 6 billion yuan, and a brand value of 2.691 billion yuan.
In particular, Academician Deng Xiuxin took advantage of the microclimate of the Xia River to introduce the late-ripening navel orange variety - Lun Wan, because of its characteristics of hanging fruit overwintering and spring listing, perfectly avoided the autumn and winter concentrated ripening period of navel oranges, becoming one of the few fresh oranges in the world that was listed in the spring, making Zigui the only navel orange production area in China with fresh oranges in all seasons.
In addition, in order to achieve "one tree navel orange red to spring", Deng Xiuxin demonstrated and popularized the cultivation technology of "staying tree fresh" and effectively extended the harvest period of fresh fruits, so that the navel orange "late ripening and late harvesting evening market" became the longest supply period of citrus fresh fruit in the country, and this alone increased farmers' income by more than 30%.
Therefore, under the background of the connection between poverty alleviation and rural revitalization, Zigui County intends to give full play to the unique advantages of spring oranges and lanterns, form a combination fist with Quyuan culture and Xiajiang tourism, enhance the navel orange brand, and promote rural revitalization, which is also the original intention of holding this Lunwan opening park and rural tourism activities.
Second, the spring tour returned to the night, and seven rural tourism boutique routes were released
Tourists pick Len late navel oranges
The flowers bloom late, everything recovers, and zigui is about to usher in the best season of the year. In order to let more people experience the magnificent wonder of "flowers and fruits with the same branch", Hubei Radio and Television Station Ridge Channel, together with Xuanle APP and Yichang Strait Travel Agency, recruited nearly 500 tourists to return to the spring.
On March 27 and 28, on the day of the event, four buses and hundreds of self-driving vehicles set off from Wuhan and Yichang to the event site.
At the event, the tourists not only enjoyed the wonderful literary and artistic programs brought by the Quyuan Art Troupe, tasted the fresh oranges of Lunwan that had just fallen off the tree, but also "grabbed the fresh" to play the seven newly released rural tourism boutique routes in Zigui County.
Qu Yuanci Photo: Zhang Haiyan
Chain Cliff Photo: Hu Yusheng
"Orange" is full of meaning - four seasons of fresh orange picking tour, paradise to find nostalgia - Huaqiao Tujia folk customs tour, drunken Beauty Gorge River - poet's hometown spring tour, "orange" wind flying - outdoor cool sports tour, colorful four seasons - tea and fruit fragrant tour, pastoral pastoral - agricultural fun experience tour, rural leisure fishing - alpine summer health tour... Seven rural tourism routes cover the characteristic rural tourist attractions of Zigui County, so that the early tourists will linger.
Third, the "Orange Wind breaking waves" cultural and creative gift box was released, and the navel orange brand marched to the high-end
"Orange Wind Breaking Waves" Ziguilun Evening Cultural and Creative Gift Box released
In April last year, Wuhan was unsealed, and the city of Lun evening. In order to commemorate the staged victory of the anti-epidemic, thanks to the medical care of the eight parties to help, grateful for the Chinese people for Hubei to spell a single, Hubei Radio and Television Station on the channel will be The Lun Evening into the fruit of the stage victory of the anti-epidemic stage, the development of the "Orange Gong Return" Model Lun Evening Cultural and Creative Gift Box, carry out public welfare donations, effectively enhance the brand awareness and reputation of zigui Navel Orange.
When we arrived at the Lun Evening Market, in order to show the spirit of fighting the heavens and the earth and seeking from top to bottom, the Hubei Radio and Television Langshang Channel planned and launched the "Orange Wind and Waves" model Of Guilun Evening Cultural and Creative Gift Box on the basis of last year's "Return of Orange Gong", around the theme of "Riding the Wind and Breaking the Waves and Starting for Revitalization".
At the event, the "Orange Wind and Breaking Waves" cultural and creative gift box was officially released, and on the exquisite packaging, Qu Yuan ancestral hall, Three Gorges Dam, Lun Wanhua blossom and other Zigui elements were organically combined to form a delicate landscape painting; in the blank space, Qu Yuan's famous sentence "The road is long and its cultivation is far away, I will seek up and down", which perfectly interprets the spiritual core of "riding the wind and breaking the waves".
Once the Orange Wind Breaking Wave Cultural and Creative Gift Box was released, it attracted the attention of the guests present, and the channel merchants said that they would give full play to their own channel advantages and push the "inspirational orange" of "Orange Wind Breaking Wave" to all parts of the country.
Fourth, the on-site signing amount of nearly 80 million yuan, to achieve the annual sales "opening red"
At the Brand Promotion and Production and Marketing Docking Conference of Zigui Navel Orange held on January 8 this year, the channel business representatives organized by the Hubei Radio and Television Ridge Production and Marketing Alliance reached a product sales agreement of 60 million yuan with Zigui County, which effectively helped the sales of Newhall Navel Orange.
At the opening of the park in the evening, the Hubei Radio and Television Ridge Production and Marketing Alliance organized more than ten channel merchants to rush to the scene of the event, reached a number of purchase and sales cooperation agreements with the Zigui County Government and local leading enterprises, and signed on-site contracts.
Song Jianjian, deputy governor of the Zigui County People's Government
with Orange Heart Preferred (Beijing) Technology Development Co., Ltd
Xiong Xianbo, head of procurement in Hubei Province
Signed a strategic cooperation agreement
Li Zhenglun, president of the Citrus Association of Zigui County
For Orange Heart Preferred, the use of the Brand of Zi gui Navel Orange is licensed
Didi's Orange Heart Preferred signed a strategic cooperation agreement with the People's Government of Zigui County, and Orange Heart Preferred will give full play to the advantages of the platform economy and digital economy, promote the e-commerce sales of high-quality agricultural products in Zigui County in the Orange Heart Preferred Community, and strive to achieve "one village and one product" to help farmers revitalize agriculture and help rural revitalization.
Hubei Seconds Jiehui Technology Co., Ltd. signed a year-round purchase and sale agreement with Duomei Orange and Green Farmer Citrus Planting Professional Cooperative, and with the help of its "Jingyu Preferred" e-commerce platform, it helps Zigui Navel Orange to go to the whole country.
In addition, Xuanle APP, Chia Tai Bu Bee Lotus, Jingxuan Li FatZi Fresh, Qingguo Fruit, Hubei Tiancheng Agriculture and Zigui Navel Orange Supplier signed a help-sales agreement, Yichang Strait International Travel Service, Hubei Provincial Research and Study Travel Association, Zhongnan International Travel and Zigui County Culture and Tourism Bureau signed a tourism cooperation framework agreement.
Chairman of Hubei Seconds Jiehui Technology Co., Ltd. Peng Fangjun
With Wei Yongxin, Chairman of Hubei Duomei Orange Agricultural Development Co., Ltd
Zhongwei Information Technology Co., Ltd. (Xuanle APP) Deputy Director of Operations Chen Yuxuan
With Song Qinghua, director of the Fresh Fruit Department of Hubei Qugu International Agricultural Group
Jingxuan Li Fatzi Fresh Purchasing Director Chen Yan'e
with Du Juan, Chairman of Rhododendron Red Ecological Agriculture Science and Technology Development Co., Ltd
Huang Huaxu, chairman of Hubei Tiancheng Agricultural Technology Co., Ltd
With Zhou Junjie, chairman of the Orange Youyou Citrus Production and Marketing Professional Cooperative in Guojiaba Town, Zigui County
Mei Weidong, member of the party group of the Zigui County Culture and Tourism Bureau, deputy director of the bureau
With Zhongnan International Tourism Hubei Co., Ltd. Executive Deputy General Manager Ye Zhihu
It is understood that in this activity, a total of nearly 80 million yuan of sales agreements were reached, realizing the "opening red" of the annual sales of Zigui Navel Orange.
After the signing ceremony, Li Zhenglun, president of the Zigui County Citrus Association, officially announced the opening of the park in the evening, and released the "Orange Wind Breaking Wave" national route map, next, the "Orange Wind Breaking Wave" will successively enter Beijing, Shenzhen and other places for brand promotion and production and marketing docking, Zigui Navel Orange, will usher in the spring of brand and sales double promotion.
Officially announced the late opening of the garden
Some of the photos in this article come from:
Zigui County Culture and Tourism Bureau
Correspondent: Hu Wei
Editor: Wang Yi, Xia Qian