On December 24, shen Hao, former president of 21st Century Media, was sentenced to four years in prison in the case of extortion, forced trading, and embezzlement of office. How Shen Hao paid for not hearing, the central media made a detailed interpretation. Hedgehog Commune takes you through the combing.
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By Liu Yan finishing
After a lapse of 451 days, Shen Hao once again appeared on CCTV.
Unlike last september 29, yesterday, the 21st Century Media case finally came to an end.
At 9:00 a.m. on December 24, the Shanghai Pudong New Area People's Court rendered a first-instance judgment on the case of the defendant Guangdong 21st Century Media Co., Ltd., the defendant Shen Hao's extortion, forced trading, and occupation of his position, and the defendant LeBing's job embezzlement case.
The Pudong court sentenced the defendant guangdong 21st Century Media Co., Ltd. to a fine of RMB 9,485,000 for the crime of forced trading; sentenced defendant Shen Hao to two years' imprisonment with two years' probation for the crime of extortion, forced trading, and embezzlement of office, with the circumstances of voluntary surrender and meritorious service, and sentenced him to four years' imprisonment and a fine of RMB60,000; and sentenced the defendant Le Bing to two years' imprisonment with two years' probation for the crime of usurpation of office; and the illegal gains to be recovered.
Compared with the charges he was accused of when he was arrested, Shen Hao was one less crime of accepting bribes from non-state workers in the first-instance judgment. Shen Hao, who wrote classic sentences such as "There is always a force that makes us cry" and "Even if the news dies, it will leave countless saints behind", read a book of repentance of more than 3,000 words in court.
1 CCTV news live broadcast between the full perspective of the case
After the Pudong New Area Court pronounced the judgment at 9 o'clock on the 24th, the CCTV news channel quickly made a special report on the "Full Perspective of the 21st Century Newspaper News Extortion Case" in the news live broadcast room at 9 o'clock.
The 40-minute feature, which begins with Shen Hao's four-year sentence, shows footage of him confessing to the crime and bowing to the victim's business at the November 30 trial. Since then, shen Hao and others have reviewed the process of founding 21st Century Business Herald and spending four years to build an industry-leading newspaper.
"Neither Shen Hao nor his companions has ever experienced how a market-oriented media works." The program concludes that when the change from a pure newspaperman to a media manager has to rely on the media to make money and pursue profits in the market, another invisible pressure also follows. Liu Dong, president of 21st Century Network and deputy editor-in-chief of 21st Century Business Herald, said in the program that the requirements for financial growth indicators for seeking listing have put great pressure on the management team. Chen Dongyang, vice president of 21st Century Co., Ltd., said that companies will put pressure on the media, "If you cooperate with you, you still have negative reports, and I may not be able to give you this advertisement." ”
Exposed companies hope to calm people through the so-called form of cooperation, and even to recover the negative impact, at the beginning of the establishment of the newspaper, such cooperation was deliberately avoided, and a firewall was set up between the editorial and advertising departments. Editorial staff can not talk about advertising, is not able to take commissions and commission income, management personnel can not work part-time in the editorial position, post. With the increase of business pressure, editorial staff found that in the issuance process of manuscripts, there is sometimes a retraction list, and it is the advertising department that requires retraction, and the manuscripts involved are often negative reports from some enterprises. Whether content is important or advertising is important has been debated many times within newspapers.
For such paid and unheard of behavior, members of the 21st Century Group have struggled. Liu Dong, Li Dongyang and others all described their inner struggles at that time in the program. In the show, Shen Hao said: "These two ways are no longer secret in the media industry, and its existence is relatively common. When 21st Century.com was first established, I also asked to learn this model and bring more performance to 21st Century.com. "The entire media company has gradually abandoned the purpose of running a newspaper based on news quality and slid into the business philosophy of putting only advertising revenue first. In order to complete the revenue generation of advertising, the top management of the 21st century has formulated high operating indicators for subordinates.
In the program, Shen Hao said: "About 2011, I also set a relatively high assessment standard for them, including certain indicators for the assessment of IPO, and even I also set a cooperation rate for them in an IPO, which is about 70%." Under the intentional organization and planning of Shen Hao, the 21st Century Newspaper Department specially selected enterprises that are in the commercial sensitive period such as proposed listing and asset restructuring, and asked for directions with negative reports.
In September 2014, Shen Hao and more than 30 other personnel involved in the case of 21st Century Newspaper and public relations companies were taken away by the police for investigation, and then 21st Century Network was ordered to stop, Wealth Weekly was revoked its publishing license, and 21st Century Business Herald was ordered to rectify.
The program broadcast clips of Shen Hao, Xia Ri, Mei Bo, Chen Dongyang and others confessing and repenting, and broadcast part of Shen Hao's reading of the confession book in the final statement stage with more than 2 minutes.
At the end of the program, news observer Wang Jian published a commentary entitled "Guarding the public interest, iron shoulders are more important than magic pens", pointing out that news blackmail infringes on the public interest. The media should be the believers and guardians of the law, if the media practitioners lack reverence for the law in their hearts, it is difficult to require the public to abide by the law, and it is difficult to supervise the administration of government departments and the operation of enterprises according to law. Journalists of the older generation once said that journalists "have merits and demerits in their pens, discredited and loyal traitors in their pens, thousands of assets in their pens, and people's lives in their pens." The news extortion case of the 21st century newspaper department is worth thinking about by every media practitioner!
2 Xinhua News Agency released apocalypse of crime
On December 24, at about 3:00 p.m., Xinhua News Agency released "The Sinking of 'Idols':Revelations of the Crimes of 21st Century Media Company and Former President Shen Hao". The article said that Shen Hao, who was sitting in the defendant's seat, always held a stack of repentance letters, and in the final statement stage, he faced the courtroom, read it for 13 minutes, choked up several times and bowed deeply to apologize, and confessed and repented in court.
The "Book of Revelation" also sorts out the process of Shen Hao and others founding and distributing "21st Century Business Herald", transforming from a media person to an operator, and gradually collapsing the "firewall" between editorial and marketing. According to the article, Shen Hao and others established the business principles and cooperation models for advertising, operating companies and editorial departments to actively cooperate with the editorial department to solve the problem of timeliness and effectiveness of deletions through the minutes of the president's meeting; they also required the heads of the editorial department to cooperate with the advertising department when negotiating with customers, so as to promote customers to believe that the advertising department has channels to supervise public opinion.
At the same time, Shen Hao formulated high assessment indicators and asked his subordinate media to use negative reports and "paid and unheard" methods to force enterprises to "cooperate" and collect "advertising fees". Among them, it is clearly required that the number of cooperation with IPO companies should reach more than 70% of the total number of IPO companies in that year. In this regard, Shen Hao himself admitted, "If you follow the legal way of doing business, it is impossible to reach such a high." I set such a high percentage, in fact, to encourage and force them to use negative reports and 'paid' extortion of money from enterprises. ”
The "Apocalypse" article also dissects the profit-making methods of the media and public relations companies joining forces to "grab food" and blackmail the news of listed companies. In the process of collecting "protection fees" in the "21st Century Business Herald", 21st Century Network, "Wealth Management Weekly" and other "protection fees", the financial public relations companies of Shanghai Runyan Investment Consulting Co., Ltd. and Shenzhen Xin qilin Investment Consulting Co., Ltd. colluded with each other and made common profits, and the amount was huge. Victim companies such as Fujian Jiumuwang Co., Ltd. and Hangzhou Hikvision Digital Technology Co., Ltd. also appeared to explain that they were forced to cooperate with financial public relations companies to deal with negative reports and positive publicity of the company, and to remove relevant negative reports at the cost of paying "advertising fees".
At the end of the book of Revelation, a large paragraph quotes Shen Hao's confession. "As president, you have a lot of responsibility." Shen Hao said that he should not pursue economic benefits too much, and the goal is sometimes unrealistic. The media serves the public interest, but the media needs to maintain its own development through the benefits of commercial activities, which makes the media industry have a natural contradiction and conflict in positioning, and it needs a special balance.
"The company's business has developed rapidly in recent years, because it has been more engaged in editorial work, it is relatively unfamiliar with the business, and it is also too lax in operation and management because of its own weaknesses in personality and shortcomings in management capabilities." Over time, the direction deviates and causes great mistakes, until it embarks on the road of breaking the law without knowing it. It was very stupid to think about, and it was very painful. Shen Hao said bitterly.
For the social harm caused by "paid and unheard", Shen Hao also listed them one by one:
------------------------ Enterprises not only suffered financial losses, but also their own development plans were disrupted, and the relationship between enterprises and the media fell into a vicious circle of error. After the spread of this kind of incident, it actually disrupted the capital market and even disrupted the development of the overall economy to a certain extent.
- Deeply hurt the media itself. Since its inception, 21st Century Media has been aiming for "credibility first", but these actions have violated their commitments. The news media should serve the public interest, uphold the principle of fairness, justice and objectivity in news reporting, and should not be affected by commercial interests, let alone be swayed by commercial interests. The behavior of "paying for nothing" tarnishes these basic principles of journalism, not only makes the media companies in the twenty-first century lose their credibility, but also disgraces the entire media industry, makes the society question the media industry, and to a certain extent loses the most precious social trust of the media industry.
It hurt journalists deeply and tore their career aspirations apart. The topic of the reporter's report should be subject to the needs of the company's profit, whether to write or not to write and how to write, whether the manuscript is completed or not, whether to publish it, and many times become the chip of "news extortion".
At the end of the statement, Shen Hao apologized again. "If I have the opportunity in the future, I am willing to come to the door to apologize and bear the guilt of jingjing." I would also like to warn my colleagues in the news media industry to take the twenty-first century media case as a lesson, thoroughly clean up unhealthy trends or unspoken rules in the industry, adhere to the principle of the supremacy of media credibility, persist in serving the public interest, and take the tragedy of the media and myself in the twenty-first century as a warning. After experiencing this incident, it is hoped that the public will regain trust in the media industry. ”
3 "21st Century Newspaper Case" central media reported in the past
On September 3, 2014, Xinhua net reported that according to reports from some enterprises and individuals, the Shanghai Municipal Public Security Bureau recently detected an extraordinarily large news extortion case under the guise of public opinion supervision and illegally obtaining huge profits through paid news, and eight criminal suspects involved in the case, including the editor-in-chief of 21st Century Network and related management, editorial, business personnel, and responsible persons of two public relations companies, were taken criminal compulsory measures in accordance with the law.
On September 12, the "Xinhua News Agency" client issued a quick news that according to the information of the press and publication department, the issue of the 21st Century Network has been jointly investigated by the relevant departments and will begin to investigate tomorrow. "Financial Weekly" Xia Ri, Mei Bo, Tan Hao, Luo Zhou and many others were taken away for investigation.
The Guangdong Provincial Bureau of Press, Publication, Radio, Film and Television has conducted an administrative case investigation into the 21st Century Network suspected of economic crimes, and at the same time deployed and required news and publication units within its jurisdiction, especially the financial and economic media, to quickly carry out self-examination and self-correction, and effectively regulate the order of news dissemination. According to the "Southern Daily" report, the Southern Press Media Group has also sent a working group to the 21st Century website and the 21st Century Newspaper Department to carry out a comprehensive rectification.
On September 25, the "Xinhua News Agency" client sent a special telegram, and Shen Hao, editor-in-chief of the 21st Century Newspaper, and Chen Dongyang, general manager, were taken away by the police that afternoon.
On the morning of September 26, the Global Times published a commentary entitled "Wang Chuanbao: Don't Over-Interpret the Public Opinion Environment", which was reprinted by the People's Daily and other media with the title of "Global Times: Shen Hao was taken away, don't over-interpret the public opinion environment". This commentary commented on the views on the Shen Hao incident on the Internet, such as the rumor that the "suppression of the southern system" was a rumor, proposing to treat the incident as a normal legal event rather than over-interpreting it.
The commentary said: "Shen Hao was taken away to investigate, there is no need to over-explain, nor do they have to go online and confuse public opinion." Bad media cannot uphold the concept of truthful, objective and fair news, and use illegal means to seek private interests, which has greatly damaged the public opinion environment. The rectification of these media is an inevitable move that conforms to the will of the people, and it is also a necessary means to reconstruct a healthy and clear economic environment. ”
On September 28, the Global Times again commented on two public opinion fields triggered by the Shen Hao incident, entitled "Global Times: From Shen Hao to Guo Zhenxi, The Trial Must Be Fair According to Law." The commentary argues that anti-corruption is being vigorously promoted, and emphasizes that Shen Hao is one of the main generals of the southern system's rise, alluding to or openly declaring that this is a campaign to rectify public opinion through economic problems.
The Global Times thus reviewed the beginning and end of the investigation of 21st Century.com, saying: "We believe that media people who violate the law must be held accountable, which cannot be avoided by the upgrading of China's governance capabilities." At the same time, society should understand the special difficulties of the media and realistically assess the relationship between the media and some major issues. We hope that the China Journalist Association is an industry association for Chinese journalists, and that it will play a supervisory role when every media person is prosecuted and ensure that the legitimate rights and interests of those people are protected, regardless of their political stance, whether he once worked for CCTV or was a sharp critic. ”
At 17:55 on September 29, Xinhua News Agency published a report entitled "Shen Hao's Reflection: I Violated the Basic Concept of Journalistic Ethics", tracking down the criminal compulsory measures taken by Shen Hao, president of 21st Century Media, and Chen Dongyang, general manager, for their involvement in the 21st Century News extortion case on September 25. The article made a detailed report on the situation of Shen Hao since he was taken away on the afternoon of the 25th to the time of publication, exposing the way in which the three media of 21st Century Business Herald, 21st Century Network and Wealth Management Weekly "extorted" money from enterprises.
In the Xinhua news agency report, Shen Hao admitted that after transforming himself from a news business person to a media manager, he violated the basic concept of news ethics at the level of practical operation. "I played a leading, supporting, coordinating, participating role in these news blackmails. I have a lot of responsibility. He said.
Subsequently, at about 20:30 on the CCTV news channel "Oriental Time and Space" on the same day, Shen Hao admitted to the camera that he knew that "this kind of news extortion is suspected of economic crimes", but for the sake of the company's survival and profitability, he still fell deeper and deeper on this road of illegal profit- In xinhua news agency and CCTV reports, lawyers of more than 30 criminal suspects, including Shen Hao and Liu Dong, did not come forward to express their opinions.
On November 20, 2014, Xinhua News Agency updated the progress of the case, and on November 20, Shen Hao, president of 21st Century Media Co., Ltd., Chen Dongyang, vice president, and Le Bing, vice president and financial director, were arrested by the First Branch of the Shanghai Municipal People's Procuratorate according to law. According to the report, the police revealed that during his tenure as the publisher of the 21st Century Newspaper and the president of 21st Century Media, Shen Hao took advantage of his position to suspect criminal acts in many links such as financial reimbursement and selection of the registered place of subsidiaries, and the amount of money involved in the case has reached more than 1 million yuan.
On February 28 this year, Xinhua News Agency updated again, and more than 30 criminal suspects, including Shen Hao, former president of 21st Century Media Co., Ltd., were transferred to the procuratorate for review and prosecution on the same day, involving a number of crimes. Shen Hao, former president of 21st Century Media Co., Ltd., and more than 30 other criminal suspects were involved in a number of personal crimes, including forced trading, extortion, bribery of non-state workers, and embezzlement of office, involving hundreds of millions of yuan.
Finally, it was the trial and confession on December 24.
finish
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