In 2007, countless farmers who were deceived by the "ant force god" protested angrily, which was the first time that Zhao Benshan's "human design" caused public doubts.
"Who uses who knows." This advertising slogan was said from Zhao Benshankou, because his fame suddenly entered the ears of hundreds of millions of viewers, but it also became a headache for many people.
The people really believe in him, and only then choose to believe in the brand he endorses, but the ultimate price of this scam that has played a good game of chess has plunged countless families into a haze of despair.
As China's first magic drug scam, everything stems from Zhao Benshan's "battle righteousness".
In the 2002 release of "Liu Laogen 2", the medicine box Li Baoku developed a miracle drug and cured his own chronic diseases for many years.
In the plot presented in the story, this product called "Ant God Pill", without any toxic side effects, is an ideal health care product.
It is said that the reason why this role was added to the play at that time was to justify zhao Benshan's endorsement of "Ant Force God".
In fact, this is not the first time that Zhao Benshan has used this method, as early as in the "Ma Dashuai 2" starring him, he has frequently exposed this brand, and even directly invited Wang Fengyou, the boss of ant power god, to make a cameo appearance in it.
Later, Wang Fengyou recalled when filming the scene, "Because I was good friends with Benshan, when I started acting, Benshan was still afraid that I would not be able to act well, and I did not expect that he was quite satisfied after the performance."
Who is Wang Fengyou? Like Zhao Benshan, his family is also a farmer from a bitter background, and later he took his "ant power god" and changed from a small company to a well-known large enterprise in just a few years, which should have been a good story for ordinary people to counterattack the fate, but unfortunately he took a road of no return wrapped in darkness and interests, and was destined to become only the "sinner" of the times.
In 1962, Wang Fengyou was born in Qingyuan County, Fushun City, his parents lived every day with their faces facing the loess and facing the sky, the family was not rich, he understood from an early age that if he did not rely on his own efforts, waiting for his future was the same as his parents, a lifetime of farming, unable to walk out of this mountain.
But he was not willing to do so, so he started business early, and in this regard, he did have a business acumen that was different from ordinary people.
At the age of 19, he opened a mill because he was young, able to endure hardships and change his mind quickly, but within a few years, he had built a new building in his hometown.
The short scenery also made his heart burn with greater ambition, and at the age of 26, not satisfied with the limitations of his hometown, he decided to leave his hometown to work outside.
He first went to Yingkou to cook cooked food, and then went to Dalian to open a slaughterhouse, but the food industry was much more difficult than he thought, and after a few years of mixing, he was a bit unable to continue.
Around 1994, he decided to go a little further and go south to see if there were any new business opportunities.
At that time, he came to Guangzhou, witnessed the great mobility of the population in a coastal city, and threw himself into the taxi industry without hesitation.
He opened a taxi company, which was also the beginning of a radical change in his destiny, when he had accumulated tens of millions of assets in just four years, which was nothing less than an astronomical amount in the late nineties.
Four years later, in 1998, Wang Fengyou returned to Liaoning and established Dingxin Technology Industrial Co., Ltd. in Shenyang with a registered capital of 30 million, and he finally became an enviable successful person in the eyes of others.
However, the accumulation of wealth did not satisfy him, but rather like a bottomless pit, and eventually pulled him into the abyss of desire.
After that, Wang Fengyou began to raise ants, and used it to brew pharmaceutical liquor for sale, as the business continued to expand, Wang Fengyou began to vigorously support a series of products called "Ant Force God", and built a closed workshop, introduced precious varieties of ants, launched an advanced production line, and opened nine branches in one go.
A complete industrial chain was completed, and it once became a "star industry" driving the development of Shenyang.
In the propaganda brochure of "Ant Force God", the group photo of Wang Fengyou and various people with heads and faces alone occupies 32 pages, which shows the breadth of his circle of friends.
At that time, Zhao Benshan, with the Spring Festival Gala, became the "king of small pieces" in the hearts of the majority of audiences, and Wang Fengyou's connections also smoothly made them good friends.
At that time, a widely circulated sentence "out of Shanhaiguan, there is something zhao Benshan", although there are exaggerated elements, but it is also the original accumulation of wealth, at that time, Zhao Benshan, has also involved a lot of fields, but also has a kind of "not easy to satisfy" ambition.
Therefore, in the eyes of outsiders, the cooperation between Zhao Benshan and Wang Fengyou is a strong alliance, after that, Zhao Benshan frequently carried out extensive publicity for Wang Fengyou's "Ant Force God" in his works, and also pulled Fan Wei together to become the spokesperson of the "Ant Force God".
Not only that, Zhao Benshan and Wang Fengyou also attended various activities together, including various charity performances, public welfare, poverty alleviation and so on.
On the one hand, a good "human design" has been established outside, on the other hand, a larger chess game is being laid out.
Of course, things have developed to this point, and although everything is suspected of "over-marketing", it has not gotten out of control.
So, what is the "Ant Force God" that makes them so public? How did it become a "deception" step by step?
According to their propaganda, the main ingredient of Ant Force God is ant powder, that is, pseudo-black multi-thorn ants, which will not bring side effects to the human body, but can protect people's liver function and strengthen the power of the kidneys, that is, the "aphrodisiac" in the mouth of the people.
However, this is not the case, although ants have anti-fatigue, anti-aging effect, but this effect is actually minimal, and the effect is very slow.
It can be said that "Ant Pharmaceutical" itself is a complete scam, but the scene has been paved out, the so-called opening bow has no turning back, for Wang Fengyou, even if this is an "IQ tax" that will be overturned sooner or later, he must also go firmly.
At that time, in order to better attract capital, he implemented a set of plans, and it was this set of plans that finally caused countless ordinary peasants to be deceived into ruining their homes.
Because the scam needs ants, so Wang Fengyou mobilized to the masses, as long as the farmer pays a deposit of 10,000 yuan, he can get the allocated ant seedlings for breeding, the breeding cycle is 14 and a half months, and then he can get a share of 13250 yuan.
What a huge game of chess, a little more than a year, you can achieve wealth growth of 32.5%, more than ten times the bank interest rate, and indeed at the beginning gave farmers a big enough temptation, so more and more people began to join.
At that time, countless ordinary people still thought that it was rare to encounter such a "good thing", coupled with the endorsement of Zhao Benshan, from 2001, the scale of farmers began to explode.
In 2003, Wang Fengyou established Liaoning Ant Force God Tianxi Group Co., Ltd., and its nine branches were extremely busy.
He publicized to the outside world that the annual sales volume is 800 million yuan, but in fact there are only a few tens of millions, and the current situation of oversupply has long been highlighted, but he cannot stop, because he collects a deposit of up to billions of yuan per year from farmers.
Through this "MLM-style" business model, in just one or two cycles, the funds on the account of "Ant Force God" have reached tens of billions.
Even if in essence, this money is only the "deposit" of the people, but Wang Fengyou, who is caught in the whirlpool of interests and complacent, where does he still want to get so much?
Money into their own pockets, giving the group and the company a steady stream of funds, as for the ants farmed by farmers, in fact, it does not matter at all.
"They don't look at the quality at all, and sometimes there are even farmers with empty boxes, and the ant god people also give money as usual."
Irrational behavior makes some people realize that something is wrong, but in the face of huge interests, most people are still difficult to give up.
Until 2004, Southern Weekend reported that the U.S. Food and Drug Administration detected the concentration of prescription drugs in Ant Li Shen "sildenafil", commonly known as "Viagra", that is, the "Ant Li God" with Ant Pharmaceuticals, its main ingredients are "Viagra" and starch, which have nothing to do with ants.
Raising ants has been a tool of this "Ponzi scheme" from the beginning.
Later, the Liaoning Provincial Party Committee also received a report provided by the Public Security Department, which pointed out more than ten fund-raising fraud cases, including Ant Lishen, and the leaders quickly gave instructions at that time, but miraculously, Ant Lishen was still "safe and sound".
Even in 2005, Wang Fengyou still stood at the top of the list of top ten news figures in private enterprises, and won the honor of the most socially responsible entrepreneur, and the huge entanglement of interests obviously has more and more ugly things hidden on the other side that people can't see.
However, after surviving for several years, finally the "Ponzi scheme" capital chain began to break. The dream of an "empty glove white wolf" also began to disintegrate.
By 2006, Ant Lishen Group had developed more than 300,000 offline farmers, the deposit alone was as high as 20 billion, and the 20 billion deposit behind it meant that the honoraria that needed to be paid to the farmers alone was 6 billion yuan a year, but at that time, the company's sales could not plug this gap at all.
In 2007, the model of paying the principal and interest of the old farmers through the deposit received by the new farmers could not be satisfied, and the company began to default on the deposit and profits of the farmers.
On November 20, countless farmers who had been deceived into ruining their homes came to the headquarters of Ant Lishen to protest, and Wang Fengyou, compared with the high profile of the scenery, became like a street rat shouting and beating.
The disillusionment of countless families has become a crime that is difficult to argue on his head, but for the deceived family, the money cannot be recovered, and everything has long been weak.
In 2009, Wang Fengyou was imprisoned and sentenced to life, and although he received a commutation in 2014, he still had to spend 19 years in prison, that is, he was 91 years old when he was released.
Whether he can live until that day is ultimately known to him.
Looking back at this incident now, the wave of good means played by the "Ant Force God" is actually very similar to the p2P that has been exploding in the past two years, all of which are gimmicks with high return rates and supplemented by celebrity endorsements, but in fact, they cannot escape the essence of illegal fundraising.
It can be said that in the evolution of years after year, day after day, "deception" is also ever-changing, but "ant power god" makes a generation of people hate for a lifetime, in fact, because financial leverage, Ponzi scheme, illegal fundraising These words are still very strange in China, its emergence has suddenly changed the original peaceful life of countless families, and it is not too much to say that "the originator of deception" is not exaggerated.
However, as long as this "profitable" mentality is not broken, there will inevitably be the next Wang Fengyou and countless families who have fallen into the trap.
There is no free lunch in the world, there will be no profitable business waiting for you to do, "think twice" any moment is a advice to everyone.
Of course, there is also the most critical part of it, and now the star effect has become more crazy, more irrational, and more and more youthful star-chasing groups compared with the past, and their judgment of "star endorsement" is obviously more blind.
In this grim situation, how to strengthen management is particularly important, which is also the key to the normal operation of the market, so as not to appear more and more people who continue to eat the "IQ tax".
Thanks for reading, the picture comes from the web.
Written by/Stars in the Deep