The surging news reporter unveiled the book
Jordan Sports Co., Ltd. changed its name.
According to the data of Tianyan, on January 12, Qiaodan Sports Co., Ltd. underwent a change in industry and commerce, and the name of the enterprise was changed to Zhongqiao Sports Co., Ltd.
Source: Sky Eye Check APP
It is worth mentioning that not long ago, on December 30, 2020, the Shanghai Second Intermediate People's Court ruled that Qiaodan Sports Co., Ltd. should stop using the "Qiaodan" trade name and the trademark involving "Qiaodan" in its corporate name. In addition, Qiaodan Sports Company shall compensate the plaintiff for mental damage of RMB300,000, and Qiaodan Sports Company shall compensate the plaintiff for the reasonable expenses incurred by the plaintiff in this case of RMB50,000.
The name Ofhandin Sports has been controversial. Since 2012, former U.S. NBA star Michael Jeffrey Jordan has disputed 78 trademarks registered by Jordan Sports for trademark and name rights.
According to the official public account of the Shanghai No. 2 Intermediate Court, the court found that Qiaodan Sports Company constituted infringement for two reasons.
First, knowing that Michael Jordan has a high reputation, he still chose to register the trademark Chinese the word "Jordan" without authorization, and registered the "Jordan" trade name. Second, Jordan Sports also trademarked Michael Jordan's former jersey number "23" and the Chinese translations of his two sons, Marcus Jordan and Jeffrey Jordan, which are very pointable enough to determine that they have the intention to cause or allow confusion among the public.
The predecessor of Zhongqiao Sports is the second factory of daily necessities in Jinjiang, Fujian Province, which was established in 1984. In 2000, Jinjiang Chendai CreekSide Commodity Factory No. 2 was renamed Qiaodan Sports.
In October 2011, then-Qiaodan Sports submitted a draft IPO prospectus for A shares. Companies similar to Zhongqiao Sports, Anta, Xtep and 361 Degrees, have been successfully listed, and the series of lawsuits between Zhongqiao Sports and star Jordan for 8 years have also postponed the company's listing.
Editor-in-Charge: It's Winter
Proofreader: Yijia Xu
![How bizarre are the reasons for the NBA star's retirement? Some people are afraid to fly Bird is afraid to pull down the data[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)