Some time ago, Jay Chou released the intro and MV clip of his new song on the social platform, although it was only a short 25 seconds, which was enough to blow up the long-awaited senior Jay fans. Carefully calculated, Jay Chou has not released a new song for two years, and has not released a new album for five years. On the days when he did not write songs, he watched balls and drank milk tea, collected art and shot advertisements, in short, he did not idle.
Screenshot of the Magic Hand ad
Before shopping with friends also saw Jay Chou to the Tudor watch shooting of the new advertising film "Magic Hand", listened to the clerk introduced that this is Jay Chou twice fully directed and interpreted the Tudor watch advertising film, it seems that Zhou Dong's directing skills are still very deep.
Tudor announced Jay Chou as the global spokesperson for the brand in 2018, and he is another influential spokesperson for Tudor after Beckham. When the promotional video was released, Jay Chou was wearing a 1926 series watch released by Tudor in the same year. After more than three years of development, the Tudor 1926 series has become an unmissable choice for formal watches.
About the two meanings of "1926"
"1926" is not only a simple series name, but also the time when the Tudor brand came out. The "1926 Series" commemorates the brand's founder, Hans Wilsdorf, who registered the "The Tudor" trademark in 1926 and founded Tudor.
Hans Wellsdorff
Hans Wilsdorf founded the well-known Rolex brand in the early 20th century, and in the 1930s, he found that Rolex was difficult for ordinary people to have because of its high price, so he decided to produce a popular version of Rolex products, that is, the product quality should be as reliable as Rolex, the price is more acceptable, and Tudor was born. Tudor brand has always adhered to the brand concept of "close to the people," exquisite craftsmanship and excellent quality, integrating technology and aesthetics, and the 1926 series is the best embodiment of the brand spirit.
Classic formal wear, suitable for both men and women
Tudor watches really caught fire, it should be in 2012 after the launch of the Biwan series of diving watches, bronze, red and blue circle GMT two places once became popular. The popularity of sports watches is an inevitable trend of the current market trend, and formal wear watches, as a watch category that has changed over several generations, are also indispensable for people who love watches.
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Tudor has more formal watch series, and the 1926 series and Junjue series that we are familiar with are more popular. Among them, the 1926 series is biased towards entry-level formal watches, which are very competitive in terms of price, and today we focus on introducing this series for you.
Tudor Royal Series watches
We all know that Tudor and Rolex are equivalent to "one mother and one sibling", so it inherits some of Rolex's classic designs, such as the Oyster crown in the royal series, the integrated bracelet and so on.
But the round-arched case of the 1926 series is the original design of Tudor watches, and Rolex does not have a similar model, which is full of retro style. The dial has been specially treated, and the central embellishment is embossed with a reticulated decoration, reminiscent of the origins of Tudor watches. The sword-shaped hands are angular and create a subtle contrast with the silky and vivid hour markers, which complement each other perfectly. There is also a date display window at 3 o'clock on the dial to further enhance practical functionality.
At the beginning of its creation, metal straps were an important design element of Tudor watches. In addition to its collocation role, it is also the embodiment of Tudor's aesthetic concept and practical functions. The straps of the 1926 series have been precisely calculated and designed, using 7 rows of links of different sizes, the outer links are treated by frosting, and the middle links are polished, which closely fits the wrist curve, taking into account the exquisite appearance and comfortable touch.
Screw-in crown
Before seeing some netizens refer to the Tudor 1926 series as the "formal tool sheet", I have to say that this nickname is very appropriate. From the outside, this watch follows the consistent design style of formal wear watches in the overall design, which is actually very mysterious. It features a screw-down crown and a screw-in caseback that makes it water-resistant to 100 meters, which is indeed rare in watches at the same price.
In order to meet the needs of the widest number of consumers, the 1926 series offers a variety of styles of watches. The watch is available in 28, 36, 39 and 41 mm sizes with black, protein or silver dials, with double Arabic numerals between the prismatic arrow-shaped hour markers and diamond-encrusted singular hour markers. In addition, the wearer can choose between a polished rose gold bezel and a smooth polished steel bezel in a variety of styles for both men and women.
Born to be bold and innovative
This year, Tudor made an innovative upgrade to the 1926 series, and we also saw the new 1926 series at the "Haute Horlogerie" in Shanghai. The new model innovates on the basis of the classic features of the series such as the round arched case, the embossed dial and the four sizes, incorporating popular elements to make the 1926 series more in line with the trend aesthetic.
In appearance, the disk layout basically inherits the previous design. In addition to the original silver, protein and black dials, a new style of white dial has been added to provide consumers with more choices.
Not only that, but the brand also equipped all the watches of the 1926 series with rubber seamed brown leather straps, which are more comfortable and more suitable than the previous steel chains.
There have also been certain changes in the movement. Friends who have a certain interest in Tudor watches should know that Tudor launched a new movement numbering system at the beginning of this year. For historical reasons, the brand has always used four-digit numbers to mark third-party movements, and now a new naming method is being introduced to avoid confusing homebrew movements with purchased movements.
The 41, 39 and 36 mm diameter models of the 1926 series are equipped with the T601 movement, while the 28 mm diameter models are equipped with the T201 movement. Although it is not as good as the brand's self-made MT movement in performance, combined with the price of the 1926 series down to 10,000 yuan and the gold model of more than 20,000 yuan, the T-type movement should be the optimal solution.
It is worth mentioning that the Tudor Junjue series, which is also a formal watch, is equipped with a brand-produced movement, the public price is basically about 30,000 yuan, and friends with sufficient budgets and certain requirements for the performance of the movement can consider the Junjue series.
Summary: Under the "hot" environment of sports watches, the protruding weight of formal watches is even more valuable. The Tudor 1926 series shows the appearance of a formal watch, but it has a waterproof depth of 100 meters, which can be called a "formal watch that can be launched". I've heard people say before: "Talk about performance aside from price, it's pure hooliganism", and I agree with this view. From the price point of view, the Tudor 1926 series is an entry-level formal wear watch, and the design and performance it has are also worthy of this positioning. I think the Tudor 1926 series has really done its best in the price range.