"The 50th anniversary of the establishment of Far East Lighting is not only a historical book for the exploration and development of China's private enterprises, but also a 'light' for Ningbo private entrepreneurs to keep the integrity and innovation for many years." Recently, I visited this Far East lighting company in Cixi, Ningbo.
Far East Lighting Company
"Light is an energy, but also a spirit, in 2008 we let the light of the Far East illuminate The Power of China over the Nest, and we must also illuminate the next 50 years with the spirit of inheritance." Huang Pengxin, chairman of Far East Lighting, said.
"We must turn the 'light' of the Far East into corporate culture and become the core competitiveness of enterprises, so as to better relay the next baton, the next 50 years, 100 years." Huang Xiaoyan, general manager of Far East Lighting, said affirmatively.
The light of innovation illuminates the "world road" of the Far East
In 1947, Huang Pengxin was born in a scholarly family in Sanbeitianyang, Cixi, his grandfather was a talented late Qing Dynasty, and his father was a Shanghai businessman with a solid family. Huang Pengxin has been intelligent and studious since childhood, and when he was studying, it was a turbulent period, but he never stopped learning. Good family style and erudite family source, let him always believe that on the road of life, only focus can be successful.
Huang Pengxin is in the office
In 1970, Huang Pengxin entered the countryside as a substitute teacher for two years, and in the dim lecture hall illuminated by the kerosene lamp, he used his eyes to find the light.
In 1972, he entered the Agricultural Machinery Repair Factory of the Tianyang Brigade in tianyang commune, and in that special era, a commune or brigade office was only allowed to run a small factory for the repair and distribution of agricultural machinery, all for the purpose of socialist construction. With his unique tenacity, Huang Pengxin soon became the director of the factory. At this moment, Huang Pengxin took root here.
The predecessor of Ningbo Far East Lighting Co., Ltd. is also this social factory, under the original planned economic system, township enterprises are restricted everywhere, the factory mainly serves agriculture, and its income mainly comes from the plastic processing of hand-wrench injection molding machines.
After the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, the spring breeze of reform and opening up has made social enterprises mushroom like mushrooms, and entrepreneurial enthusiasm has swept through the land of Shenzhou, especially Cixi, which has a strong business atmosphere. Huang Pengxin conformed to the trend of the times, led the enterprise to "overcome difficulties, dare to be the first", and made great strides under the bath of the party and the state's good policies, and was listed as a key backbone enterprise in Cixi with sales of more than 1 million yuan that year, and he himself was commended and encouraged by the government.
"At that time, all orders mainly ran all over the country on two legs, especially in the northeast region, the old industrial base, there were more factories, there were almost no factories in the south, at that time, I couldn't get orders and didn't dare to go home, I went out for more than two months, there was no phone to contact, and important things could only rely on telegrams." Talking about this experience, Huang Pengxin felt a lot.
In that glorious years, he traveled for many years for business, and the virtuous wife was alone with two children, and she had to participate in the labor of the production team, and the hardships could be imagined. Speaking of this, Huang Pengxin has a look of guilt, but when studying the history of China's private economy, which entrepreneur has not experienced the "four thousand spirits" of "saying a thousand words, traveling through thousands of mountains and rivers, thinking of doing everything possible, and having suffered thousands of hardships"!
Corporate Philosophy
With the deepening of reform and opening up, Shanghai's state-owned enterprises have also begun to try to cooperate with some potential township enterprises to find cost control and product technology supplementation. With innate geographical advantages and popular advantages, tianyang commune tianyang brigade agricultural machinery repair factory, but also with the shanghai enterprises to establish a stable cooperative relationship, began to produce state-owned lamp factory supporting parts, due to excellent quality, strong service capabilities, and gradually expanded to cooperative production of lamps.
"At the beginning, we started for the Shanghai state-owned lighting factory, and after doing it for a long time, we mastered the technology of making lamps and began to independently produce civilian lamps." Huang Pengxin recalled that in the 1990s, China's door to the outside world was completely opened, and international buyers were looking for "Made in China" in the national market. The huge international market has catalyzed a number of export-oriented private enterprises to flourish like mushrooms.
Good strategists, far away. Huang Pengxin took the lead in shining the "light" of the Far East to the overseas market, and he became one of the first Private Entrepreneurs in Ningbo to win the right to import and export operations and go abroad.
Speaking of the first time to participate in foreign exhibitions, Huang Pengxin still has a fresh memory. In the early 90s, he and a few friends in Guangdong went to Germany to participate in the exhibition together, and booked a booth, when the round-trip ticket was more than 30,000 yuan, the booth fee was 40,000 yuan, and at that time, a set of commercial housing in Ningbo was more than 30,000 yuan, and the cost of exhibiting once could buy two sets of commercial housing. As the saying goes, you can't give up a child and you can't set a wolf. Huang Pengxin was determined to spend a lot of money to participate in the exhibition, but because of the first time to go abroad, the procedures were not clear, resulting in twists and turns, tossing and turning several places to catch the plane to Germany on time, because he could not speak English, and could not meet the Chinese, he could only ask the flight attendants hard, write down one line after another, and smoothly transfer to Frankfurt Airport in Germany with experience. After getting off the plane, I asked the taxi to help call the scheduled hotel, and I answered the phone of my friend, who was very surprised and said, "We also arrived at the hotel in the middle of the night, how can you spare a long circle and rush to Germany, it is really incredible." ”
Huang Pengxin
Although it was a bit thrilling to go abroad to participate in the exhibition this time, due to my efforts, I finally overcame it, and I was lucky, and I received the order for the first time. In fact, at that time, Chinese rarely went out, as long as they boldly went out, it was easier to take orders.
"Doesn't speak English, how to take orders." This became a question that many people asked me later," Huang Pengxin recalled, "In fact, as long as you use your brain, the solution is always more than difficult." After I went to see that there were Chinese students selling box lunches at the exhibition, I asked them how many marks they could earn a day, I told them not to sell box lunches, go to my booth as a translator, give you 100 marks a day, he is very willing, a few days down, only spent a few hundred marks. ”
Due to the early departure from the country, the opportunity has been obtained, the enterprise has developed rapidly in the early stage, adhering to the quality policy of survival by quality and relying on the development of the credibility map, establishing a stable customer group, and the enterprise has also been steadily developed.
Initially, the company's main energy was focused on the development of the market, the production was mainly assembled, all parts and components were mainly outsourced, and the annual sales increased rapidly. However, the consequences of this soon appeared, on the supply side, the quality of parts and components is difficult to control, at the same time, the market price of products is getting lower and lower, the profit margin is getting less and less, and the products gradually lose market competitiveness.
In the face of a shrinking market, only reform is the last word. Self-built market, independent brand, independent innovation, Huang Pengxin and his Far East lighting, opened the globalization journey of national brands, he secretly vowed to illuminate the light of the Far East to the world.
"The light of the Far East, first of all, is the light of the nation, which represents Chinese manufacturing and Chinese quality." In 1994, he began to register the "Emmanuel" brand trademark in all categories, consciously protecting and advocating his own brand, which is rare in the private enterprise community in Ningbo, which has gradually become accustomed to ODM order-based production, and this vision has also laid a good foundation for the future development of the Far East. In 2009, the international trademark was registered, laying a solid foundation for better entry into the international market.
He fully realized the advanced nature of computer drawing, hired a retired professor from Beijing University of Aeronautics and Astronautics to work in the company, and trained all technical personnel in computer drawing, which greatly shortened the time it took several months for all private enterprises to design a complete set of drawings in the era when they were still drawing by hand to a few days, which greatly improved efficiency.
The effects of the reforms are clear. The sales of Far East Lighting increased year by year, in 1991 sales increased from 3 million yuan to more than 10 million yuan, in 1992 to more than 30 million yuan, in 1994 the output value exceeded 100 million yuan, each year at a rate of 300% increase, the enterprise development into the fast lane, to 1995 far east became one of the 10 enterprises in Cixi more than 100 million. At that time, the Far East was a model for the development of private enterprises in Cixi, adapting, adapting, and breaking through the background of that era, so that the enterprises have developed very well.
Exterior view of the company
In 1997, during the Asian financial crisis, Huang Pengxin organized the company to implement the restructuring, organized the core personnel to establish a partnership (joint-stock cooperative system), and established far east lighting Co., Ltd. This year, in the midst of the crisis, Huang Pengxin completed two important changes: first, he changed the factory system to a company system and completed the governance of modern companies; second, he transformed township enterprises into private companies, completing an important turning point in the process of corporatization.
Keeping the right can be surprising, and keeping the right can win. Huang Pengxin believes that if an enterprise wants to develop, it must be strong, and to be strong means to constantly innovate. In 2002, Far East Lighting established an innovative R & D center, and successfully developed a three-proof lamp, which expands the scope of use of fluorescent lamps from indoor to outdoor, replacing the original high-power and high-energy consumption incandescent lamps, ordinary fluorescent lamps and other lighting fixtures, which is called a revolution in the lighting industry by relevant domestic experts. This kind of lamp overcomes the shortcomings of the small application range of ordinary lamps, absorbs the advantages of energy saving and good light efficiency of fluorescent lamps, and sells well all over the world once it is asked for the market.
The three-proof lamp was listed in the national torch plan project and obtained 1 invention patent, 1 utility model patent and 3 appearance patents.
Tasting the sweetness, since 2003, he has used 3% to 5% of the company's annual sales for product research and development, and set up a team of more than 20 experts to continuously carry out technological transformation and accelerate the pace of equipment updates by establishing scientific research interaction mechanisms with universities. In the following years, Cixi high-tech enterprises, Ningbo high-tech enterprises, Zhejiang high-tech enterprises and other honors followed. In 2005, Ningbo Far East Lighting Co., Ltd. successfully won the list of "National High-tech Enterprises", becoming one of the few enterprises in the domestic lighting industry to receive this honor, and its overall strength ranked among the best in Zhejiang Province.
The light of the Olympic Games, let the world see the "Chinese spirit"
The 2008 Beijing Olympic Games have become the focus of the world's attention, which not only represents a world-class sports event, but also represents China's strength and Chinese spirit. Every person, every product, every service will become the "pride of China".
When the great architectural work "Bird's Nest", known as the "Fourth Generation Gymnasium", the 20.4-hectare national stadium in the southern part of the central area of Beijing Olympic Park, with a construction area of 258,000 square meters and a capacity of 91,000 spectators, was unveiled, people all over the world were amazed.
What makes Huang Pengxin and all the employees of Far East Lighting proud is that this national stadium as a national landmark building, the selected lamps and lanterns are the three anti-fluorescent lamps independently developed by Far East Lighting, which are not only waterproof, dustproof and explosion-proof, but also have the characteristics of good performance, energy saving, and no light pollution.
"This is the quality and innovative concept that my father and all of us in Far East Lighting adhere to, which coincides with the green Olympic purpose proposed by the Beijing Olympic Organizing Committee, in order to stand out in the fierce competition with hundreds of well-known enterprises around the world and successfully enter the Olympic venues." Huang Xiaoyan said proudly.
"We are hosting the Olympic Games to let the world see China's strength, China's spirit, and I am very proud that what illuminates this historical moment is the light that illuminates our Far East." Huang Pengxin talked about this place, quite excited. In fact, the achievement of this honor has brought the Far East to another development "stage", and subsequently, not only new and old customers in the world have paid more attention to the Far East, but even the domestic market merchants who have never been involved in the past have also taken the initiative to seek cooperation, opening a new chapter in the Far East to the domestic market.
In 2009, under the impact of the US financial crisis on China's real economy, affected by the superposition of multiple unfavorable factors such as the sharp decline in international demand and the sharp fluctuation of the exchange rate, the Export of the Far East was subject to a certain contract, although the total sales volume fell by 20%, but the profit of the enterprise was flat compared with the previous year, which also benefited from the development of new products. In the face of a new round of reshuffling in the industry, it is not so much a "crisis" that the Far East sees it as an "opportunity". With the Olympic effect, we will increase our efforts to fully launch the domestic market development strategy, build the Far East independent brand, expand the sales share of the domestic market, and truly realize the ideal pattern of both domestic and foreign markets; in terms of new product development, we will continue to enhance the technological innovation ability of enterprises, focus on the research and development of new energy-saving and environmental protection products such as LED lights and solar lamps, and continue to march into the field of green lighting.
The author is visiting Huang Pengxin's works
In the face of a series of strategies to increase infrastructure investment launched by the state to expand domestic demand, Far East Lighting keenly captures the large demand for lighting fixtures in infrastructure will be the best development opportunity for the company to extend the industrial chain and transform and upgrade. Far East Lighting has made a bold development idea: quickly set up a professional lighting engineering business development department, introduced and equipped with more than 10 lighting engineering designers, set up a lighting engineering installation team, and planned the domestic market by participating in the bidding of lighting projects in major domestic infrastructure construction projects. Far East Lighting has inherited major projects such as Shanghai Metro Lighting Project and Zhoushan Cross-Sea Bridge Lighting Project.
Far East lighting product standards have now become the domestic lighting industry standards, the State Administration of Quality Inspection and Quarantine in the formulation of DC fluorescent energy-saving lamps and other product industry standards, is based on the Far East enterprise standards. The company participated in the drafting of national standards for lamps and lanterns, and Ningbo Product Quality Supervision and Inspection Institute also set up Ningbo Lamp Testing Center in Far East Lighting.
Over the years, Far East insists on investing about 10% of its sales costs in new product research and development and certification every year, and its products have passed the European "CS", "CE", "EMC", "American UL", China 3C and other related certifications, and have accumulated 137 patents, including 5 invention patents. Far East has also established a QC team to continuously improve product quality through full participation, bottom-up, and top-down combination.
Professional focus casts excellent quality. Far East Lighting's independent research and development of three anti-fluorescent lamps has been included in the national torch plan project, widely used in Beijing Bird's Nest, Hangzhou Bay Cross-Sea Bridge, Germany Berlin Avenue, France Paris Square, Shanghai Metro Connection Line and other world-famous places, and gradually formed three anti-fluorescent lamps, infrared induction lights, LED work lights, road lights, electronic ballasts, LED drivers and other 10 series of more than 300 varieties, the Far East has won the "Mayor Quality Award", "Export Quality Award". Far East Lighting is trusted worldwide and sells well in the world.
Huang Pengxin's calligraphy works
The light of character, the "light" of inheriting the future
"Adhere to the quality of production, to the credibility of development, is the development of far eastern lighting, in our nearly 50 years of development, let the international and domestic market southeast and northwest wind, is to insist on "quality" does not relax. Huang Pengxin said.
"To be a characterful enterprise is the development vision of Far East Lighting." Huang Xiaoyan believes that "the size of the enterprise depends on the person, the industry, and the market, but what we have to do is an enterprise with character." ”
In 1991, at the inaugural meeting of Far East Lighting, Huang Pengxin proposed the development policy of "products, factory products and character" to cadres at or above the middle level. "Survival by quality, development by reputation" has also become the strategic positioning of enterprises. Huang Pengxin believes that credibility and quality are the same, just like the two wings of a bird and the two wheels of a car, which are indispensable. The credibility of the Far East runs through the entire production and marketing chain, highlighting the win-win situation of all parties. In maintaining the credibility of suppliers, enterprises insist on never defaulting on the payment of suppliers, paying off the payment on a regular basis every month, preferring to take out loans to the bank rather than accepting bills of exchange, ensuring the gold content of the customer's payment. For decades, it has always adhered to the high trust of suppliers.
If a worker desires to do a good thing, he must first use it. Over the years, around the creation of excellent quality, far east invested a lot of money, and constantly introduced international advanced production and testing equipment, including LED drive performance analysis system, ROHS testing equipment, spectral light tester, EMC tester, ballast asymmetric pulse test system, etc.
The global semiconductor lighting industry has entered a new round of high-speed growth, the industry has changed from "technology-driven" to "application-driven", the interdisciplinary acceleration, the industrial frontier extension; the application field is broadened, and the innovative application will become a new growth point after the alternative stage.
High quality, timely delivery, after-sales responsibility is far east in the eyes of customers corporate image. In order to protect this reputation, the Far East has established a strict quality control system and inspection standards, never cutting corners, shoddy, and through incoming inspection, online inspection, sampling inspection, warehousing inspection, shipment inspection, layer by layer, all problems are eliminated at the source, do not let a defective product leave the factory. Whenever there are many order batches, large total quantities, and tight delivery times, the company will be in step with each other, working overtime, and Huang Pengxin often eats and sleeps in the factory and personally participates.
Huang Pengxin is creating
This entrepreneurial spirit has also subtly influenced the family and the enterprise, becoming the culture that Huang Pengxin passed on to his children and the company. "The factory has moved several times, less than 1 kilometer from home, but every time I fight hard, I will fight alongside the employees." This is the cultural power of Far Eastern illumination, and it is also the light of the character of Far Eastern illumination.
This style of sharing weal and woe has affected a group of employees, and also enabled the Far East to dare to fight a hard battle, ensure timely, quality and quantity delivery, and form a good image of "heavy reputation and abiding by contracts" among merchants.
In terms of treating employees, Far East has insisted on providing humanized management for many years, advocating distribution according to work, more work and more gains, issuing subsidies on holidays, holding Spring Festival tea party activities at the end of the year, and caring for non-local employees who do not go home for the New Year, so that all employees feel the warmth of the enterprise family. The stability of the workforce, especially the stability of the management and technical personnel, also ensures the healthy operation of the Far East company system, and has a systematic guarantee for product quality and on-time delivery.
The long-term healthy and steady development of the enterprise is inseparable from having an excellent and grouped management team, actively carrying forward the enterprise spirit of "integrity, diligence, excellence and grouping", with the concept of reform and opening up and forging ahead, the comprehensive strength of the enterprise is also improving day by day, the technical force is exquisite and strong, the product style is novel, and the enterprise output value and profits and taxes are increasing day by day. With such a team, there will be continuous good innovative products to the market, there will be ahead of the management model, in order to make the enterprise in the fierce market competition in an invincible position.
Huang Pengxin creates calligraphy
Huang Pengxin loves calligraphy. Today, although he is in his seventies, he still holds several positions - vice chairman of Ningbo Hard Pen Calligraphers Association, vice president of Cixi Xiangxian Research Association, president of Longshan Calligraphy Association, and also a member of Zhejiang Calligraphers Association, and has held many calligraphy and painting exhibitions and activities, and has been named "Ningbo Top Ten Calligraphy and Painting Talent Entrepreneurs".
Since Huang Xiaoyan took over as general manager, she has put quality and integrity in the first place, and used the spirit of founding a century-old store to run the enterprise; she has clear goals, adhered to the original intention, did not pursue short-term interests, and paid more attention to long-term healthy development; she believes that she does not seek how big the scale is, only seeks the enterprise to be stronger; reputation is the basic guarantee for the development of the enterprise, and the interests of the enterprise can only flourish and endure if it is consistent with society and employees.
In the face of competition, her competitive strategy for enterprises is that they must be ahead of others in one aspect in order to survive in the fierce market competition - product innovation, production costs, market response, customer relations.
Huang Xiaoyan believes that while inheriting the entrepreneurial spirit of her father, it is even more necessary to push modern enterprise management to a new level, establish and improve the standardized enterprise management system - ISO9001 quality management system, ISO14001 environmental management system, ISO45001 occupational health and safety management system, enterprise intellectual property management system; fully introduce lean production management mode, standardization and process of daily production activities, and improve operational efficiency through continuous improvement; widely apply ERP, OA and other information systems, greatly improve the accuracy and timeliness of internal information transmission, through a large number of real-time and reliable data for the enterprise's decision-making to provide scientific basis, greatly reduce the business losses caused by incorrect information; vigorously improve the level of automated production of enterprises, the basic production processes fully implement standardization, digitization, for the future production mode of digitalization and intelligent transformation to lay a solid foundation......
The author visits Huang Peng's new works
Huang Pengxin believes that culture is closely related to enterprises, and the lack of culture is likely to lead to various mistakes in information technology decision-making, corporate culture is carried out well, the corporate atmosphere is good, and the quality of employees can also be improved.
Under his advocacy, Huang Xiaoyan also pays attention to the development of corporate culture, and every activity focuses on thinking about whether to realistically shape the corporate culture with the characteristics of Far East lighting; at the same time, in the development and construction projects, the corporate culture atmosphere of the Far East is highlighted everywhere, and every corner of the Far East reflects the strong corporate culture characteristics; she is leading by example, and has been implementing the concept of lifelong learning, from technology to finance, from theory to practice, always tireless, constantly chasing, and doing a good job.
Family training and family style, the best wealth inheritance of private entrepreneurs. The best inheritance for enterprises is corporate culture.
In the company's prominent place, we can see Huang Pengxin's "Far East Fu" written by himself, the pen is vigorous, relaxed, free and self-contained.
The land of ancient Yue, the famous place of the Three Norths. In The hometown of Huang Zhen under the Dapeng Mountain, he summoned friends of slash-and-burn cultivation, followed the tide of reform and opening up, from scratch, it was difficult to start a business, it was still difficult to overcome the ups and downs, the smooth road was still enterprising, the wind and rain were arduous, and for more than forty years, they were unswerving, like fireworks and looking forward to the sun, with sincerity and diligence to win the victory of the group, and gathered 2,000 talents to overcome difficulties and become leaders. Quality achieves excellence, innovation creates the future. Carrying the flow of the three rivers to the sea, the art of the hundred families, the king of the town; the lighting expert, occupying the nine autumn and bright moon; the foundation of the Far East, carry forward the century-old world!
This is both a lyrical and a legacy. He wrote a different kind of life with magnificent feelings, and also conveyed a kind of corporate character. (Reporter Zhang Bo, communicator Xie Haiyun )