Last week, the news of the deferral of the payment of the US dollar debt of contemporary real estate swept the real estate circle.
To be honest, seeing this information, Tao Ge's first feeling is very surprised, because in my impression, Modern Real Estate is a small and beautiful company that is not radical and has a stable development.
Unexpectedly, even such a relatively good company in the industry has encountered problems.
However, Modern Real Estate did not directly default on the debt like Fantasia, but hoped to seek the understanding and consent of investors to extend the debt.
At the same time, they also announced that the chairman and president of the company, as the actual controllers, are willing to provide 800 million yuan of loans to listed companies to solve problems such as debt repayment due.
According to the article of the Beast Building Office, Zhang Lei, the owner of contemporary real estate, and Zhang Peng, the president of contemporary real estate, are disposing of their personal assets to raise cash, thereby providing loans to the company, which is quite tragic for a hero to break his wrist.
In fact, in the real estate circle, Zhang Peng, president of Contemporary Real Estate, is a well-respected and recognized executive.
Although the company's scale ranking is not high, Zhang Peng himself is willing to study and share, and has exported a lot of valuable views for the industry.
In his spare time, he also writes books and public accounts, and his personal number "Three Thousand White Fruits" has a great influence in the real estate circle.
And unlike the general president of real estate enterprises who come from engineering, operation, finance and marketing, Zhang Peng is a rare human-born president of housing enterprises.
Today, we're going to talk about the story of this atypical, but respectable president, and hopefully the present generation can get through it.
1
The wind and rain do not deceive the young man
Zhang Peng described himself as a "grassroots".
Growing up in the small northwestern city of Yinchuan, he loved to write from an early age, publishing numerous articles and poems in lead-printed newspapers and magazines.
When Zhang Peng was in college, he studied law, and after graduation, he naturally entered the procuratorate and took the iron rice bowl that many people could not ask for.
But in the first year of work, Zhang Peng was distressed because he did not know how to deal with interpersonal relationships.
Grandpa advised him: "When things happen, just walk over." ”
Later, this sentence became the most important spiritual force for Zhang Peng to leave his hometown, and also supported him to survive every darkest moment.
After working in the procuratorate for a year, Zhang Peng decided to resign and drift north to pursue his dream of writing.
When he first arrived in Beijing, Zhang Peng became a media person. He lives in the suburbs and commutes to work 4 times a day, often taking the last bus home.
He has a penchant for cleanliness in detail, and whether he goes out for interviews or writes articles, he strives to do his best. Published articles, stacked up to more than a meter thick.
By chance, Zhang Peng interviewed Zhang Lei, the owner of contemporary real estate, and Zhang Lei talked to him about green real estate.
At that time, Zhang Peng was still a real estate layman, and he actually asked Zhang Lei: "What green is it to build a house?" Is it just planting some flowers and grass? ”
Zhang Lei patiently answered questions, chatted down, had a good impression of this young man, and later threw an olive branch to Zhang Peng and invited him to join the internal journal "Contemporary People".
Zhang Peng was infected by Zhang Lei's feelings for green real estate and immediately joined Contemporary Real Estate.
2
Green sneaks for twenty years
Zhang Peng started as the editor of the internal journal of Modern Land, and successively served as the group's human resources director, vice president and chief operating officer, and then to the executive director and president.
As an editor, he used the opportunity of interviews and records to understand every business of the company.
When doing human resources, he learned how to put people in the right positions and let the team play a 1+1>2 effect.
These experiences of entering the game laid a good foundation for him to become the president of the company.
In his daily work, the most exciting thing for Zhang Peng is to lead the team.
He has established a set of scientific human resources system, and the old employees of the contemporary real estate division with more than 10 years of age abound, especially the middle managers are very stable.
He had promised Zhang Lei that if one day he left Contemporary Real Estate, he would definitely hand over to the next set of standards and mechanisms that could continue to go on.
What is even more impressive is that the busyness of the president's position did not make Zhang Peng let go of his original intention of writing.
He combined the business situation with the sensibility of the literati, insisted on writing in his spare time, and often read tens of thousands of articles on public accounts.
In addition, Zhang Peng has also published two books, "Spark Does Not Refuse candlelight" and "Wind and Rain Do Not Deceive young men", and the delicate stories written by him are moving.
In Tao Ge's view, as the president of the company, he is enthusiastic and dedicated, and works with the company; as an author, he works tirelessly and impresses readers with words.
The reason why Zhang Peng writes is not to make a name, nor to make a living, but more for self-healing and self-entertainment, and in his articles, he can see reflections on himself and suggestions for others, so that readers feel warm and rewarded.
3
Long winds and waves will sometimes
Zhang Peng inherited Zhang Lei's ideas and dreamed of green architecture.
Contemporary Real Estate strives to focus on the whole life cycle industrial home of "green technology + comfort and energy saving + digital interconnection", and regards green environmental protection as more important than development.
The Contemporary Beijing Dongzhimen Contemporary MOMA Project has been awarded one of the world's top ten architectural wonders.
However, the cost of green buildings is very high, such as the ground source heat pump for heating, to reach tens of meters underground, the hardware investment is very large.
High costs restrict the growth rate of contemporary scale, and also lead to a development model that must take a high turnover.
In an interview 3 years ago, Zhang Peng said bluntly:
"We are a high turnover enterprise, high debt is not terrible, the terrible thing is that the asset quality is not good, the product is not good, no one wants, it will be troublesome, no liquidity will be in trouble."
No one expected that this sentence would become a proverb at that time.
With the policy regulation and market cold, from June to September this year, contemporary contract sales were 4.396 billion, 4.172 billion, 4.108 billion and 3.464 billion, respectively, which fell for four consecutive months.
Coupled with the fact that the dollar debt will mature, Zhang Peng's pressure can be imagined, but he still responded positively:
"A man is born, from beginning to end, not to confess his fate, not to lie flat, and never to stop."
At present, Modern Real Estate is actively trying to find ways to save itself.
On October 8, the first service of the property listed company under Modern Land was suspended, and the property company may be sold to withdraw funds.
Doing business is never an easy task, and nine deaths is the cruel reality of the mall.
In the face of the downturn in the industry, every real estate person can not stay out of the matter, even if they can not hold a salary to save people, they should not fall into the well.
The long wind and waves will sometimes hang on to the clouds and sails to the sea, or hope that contemporary real estate can survive this difficulty.
As Zhang Peng himself wrote in the book "Wind and Rain Do Not Deceive the Young Man":
"There is no real entrepreneur who is not a still sea, there is no real entrepreneur who does not experience dark moments, but they believe that there are stars outside the house." 」
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