Huang Chenhao Web Novel: Jincheng White-Collar Workers (31)

Huanglongxi Ancient Town abandoned not ten yuan tickets, but more than 100 million yuan of revenue per year

Recalling that on August 18, 2020, Huanglongxi Ancient Town suffered from a once-in-a-century flood, and Zhao Xiaodong immediately gave advice to the Secretary of the Sichuan Provincial Party Committee on the People's Daily People's Network, "Sichuan Cultural and Tourism Department Huanglongxi Ancient Town Scars Too Many Suggestions for Demotion" After the appeal was made public, it was quickly answered by the Sichuan Provincial Department of Culture and Tourism, "There are 2 provincial-level cultural security units, 3 municipal-level cultural security units and 66 general immovable cultural protection points in the jurisdiction of Huanglongxi Town, including 45 ancient residences, 1 ancient courtyard, and 20 outdoor cultural protection points. Affected by the "8.16" flood, all cultural protection points have been damaged to varying degrees. After statistical reporting, assessment and appraisal, in accordance with the safety assessment report and the emergency protection and repair opinions issued by experts, it is planned to carry out repair and protection of the damaged 48 cultural protection points and 1 ancient courtyard in three batches. Repairs will be made immediately after the government's special funds are in place. ”

Here, Zhao Xiaodong found a problem, according to past statistics: Huanglongxi Ancient Town, will receive more than eight million tourists a year. What if, each person pays 10 yuan for the daily maintenance of Huanglongxi Ancient Town? The conclusion is very simple, the daily repair of Huanglongxi Ancient Town can be completely solved. However, they gave up up to 100 million yuan in ticket revenue and chose to wait for the government's special fund investment.

Feeling wrong, he publicly proposed in the Sichuan Daily Sichuan Online "Ask Politics Sichuan Column" that "it is recommended that Huanglongxi Ancient Town charge tourists ten yuan per person for admission" Soon after, he got a public reply: At present, Huanglongxi Ancient Town has no consideration of charging tickets.

Zhao Xiaodong believes that Huanglongxi Ancient Town is an enterprise operation, and to have income, it must have hematopoietic ability. Otherwise, relying on tens of millions of financial subsidies from local governments every year is indeed a big problem.

Last year, Fei Fei went to Huanglongxi Ancient Town and asked several tourists, "Huanglongxi Ancient Town charges ten yuan for admission, is it high?" ”

"The key is to charge ten yuan for the entrance fee, and we tourists can get some services and benefits?" A veteran beautiful tourist holding a SLR camera and wearing flowers on her head said.

"Collect tickets, there are fewer tourists, how is our business doing?"

"Now, so few tourists?" Do you still buy tickets into Golden Dragon Creek? Figure it out! Ha ha. A beautiful lady owner of a tea shop next to Jinguan Bridge said teasingly.

"It's not like this, I've walked through many scenic spots, and there are scenic spots that charge for a fee, and there are also those that don't charge for a fee!"

"The key is to see what services the scenic spot can provide to tourists after charging." For example, collective puzzles have won awards, the general maintenance of some public facilities in scenic spots, and the organization of some cultural publicity activities, all of which cost money. The veteran beauty tourist wearing flowers on her head continued.

At that time, Fei Fei saw the debating dialogue between tourists and the beautiful owner of the tea shop, and a suspicious cloud arose in her heart: at the end of July 2021, the scene of children playing with the water in huanglongxi ancient town, private cars parked a few kilometers outside Chuanlong Street, Pengshan Mountain boundary, only allowed to go out and not allowed to enter, very emotional: So many people walked into Huanglongxi ancient town, did not cause natural damage to the various facilities of the ancient town?

There must be, Huanglongxi Ancient Town Scenic Area is caused by the natural damage caused by tourists walking, with the ticket revenue for normal maintenance, is not feasible?

Therefore, Fei Fei believes that the huanglongxi ancient town charging ten yuan tickets is a big trend, and there will be no problem!

Since the discovery of several cases of positive COVID-19 in Chengdu, the number of tourists visiting Chengdu's Huanglongxi Ancient Town has plummeted to less and less. How to do a good job in the ancient street ancient town cultural tourism project during the epidemic period is indeed a new technical work!

"Can you bring the ancient street scene of the ancient town to the Internet and interact with tourists in 3D like a driving game?" Zhao Xiaodong asked Fei Fei how to make a profit on the Internet in scenic spots, "This is a way, how to make players profitable, you can use game rewards and buy and sell equipment, the amount of engineering is very large, and it is easy to be surpassed by latecomers!" "In the ancient streets of the ancient town under the new crown virus epidemic, the decrease in tourists is understandable.

"Fei Fei, we will go to Huanglongxi Ancient Town tomorrow to see the number and preferences of tourists, okay?" Zhao Xiaodong offered his opinion to Fei Fei, who was watching the evening news, "Okay! Tomorrow, I'll get up a little earlier! ”

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