36 Kr Debut |" Dolphin Purchase Completes $5 Million Angel Round of Financing to Create Next Generation "Super Convenience Store" for Young People

36Kr has been informed that Dolphin Purchase has recently completed a US$5 million angel round of financing, led by Tianshan Capital. This round of funds will be mainly used for store expansion, supply chain construction, and high-level talent reserves.

Founded in October 2019, Dolphin Shopping provides a 30-minute delivery service for the convenience needs of 200 million urban young people, covering all aspects of brand, service, supply chain, and fulfillment. At present, Dolphin Purchase has carried out in-depth cooperation with multiple platforms on the traffic side.

"Dolphin Purchase" has entered Beijing, Hangzhou, Chengdu, Nanjing and other cities in the form of pre-warehouses, and is forming coverage of first-tier and strong second-tier cities. Compared with the second half of last year, the overall transaction volume of Dolphin Purchase increased by 600% in the first half of 2021, and mature stores remained profitable. Among them, the transaction volume of a single store in the first year has exceeded 10 million yuan, and the half-year transaction volume growth rate of a single store has reached 80%.

Founder Cheng Cheng told 36Kr that compared with traditional convenience stores, Dolphin Shopping has advantages in terms of ping efficiency and category coverage. Dolphin Buy's ping effect is 6 to 10 times that of a regular convenience store. The most important scenes covered by traditional convenience stores are concentrated in "eating", and other scenes cover less.

"Dolphin Shopping" covers the scene to meet the "extreme convenience" needs of young people in all scenes. In addition to alcoholic beverages and snacks, the core SKU also includes pet supplies, clothing bags, small department stores, beauty skin care, and home textile knitting. In Cheng Cheng's view, the habits of domestic users will gradually resemble those of Japan, and the dietary needs of this part of the users will eventually be solved by takeaways, restaurant chains, catering retailing and other solutions.

"Dolphin Buy" 24-hour pre-position, according to the respondents

Speaking of the industry's views, Cheng Cheng said that community group buying can not be delivered within 30 minutes, mainly for cost-effective users, while community convenience stores cover fewer scenes, and the category structure does not match the needs of young people, and does not meet the needs of young people's extreme convenience. At present, online pre-warehouse brands mainly focus on some vertical categories, such as fresh food.

"Dolphin Purchase" starts from the user base and meets the needs of users as much as possible in terms of categories. "Dolphin Purchase" aims at young people who do not have planned consumption habits, in the case of increasing convenience consumption scenarios, enterprises provide extremely convenient services for such user groups, deepen young user scenarios and user services, and form an efficient near-field supply chain that matches them. In addition, as the infrastructure of near-field retail, Dolphin Purchase works with major platforms and brands to improve user experience and serve multiple platforms through "one plate of goods", thereby improving supply chain efficiency.

The founding team of "Dolphin Purchase" has many years of Internet and retail experience, and the team members come from Meituan, Tencent, Sohu, Adobe and other companies, with many years of Internet, operational experience and customer insight capabilities.

Cong, managing partner of Tianshan Capital, is really a Series A investor in companies such as Hungry, Guazi Used Car, and Youzan. Regarding this investment, Cong Zhen said: "Tianshan Capital pays attention to the disruptive innovation of the Internet to the retail industry. We have observed that in the past 2 years, a large number of new consumer goods brands have emerged, and this trend is irreversible. If new brands want to reach consumers, traditional channels alone are not enough, and the market needs strong new channels to help new brands grow. Dolphin Purchase and their peers are in such a period of historical opportunity. Cheng Cheng and his team were able to achieve this level of operational efficiency in such a short period of time based on the industry knowledge accumulated in Internet companies such as Meituan and Tencent, as well as the rigorous, pragmatic and detail-oriented operational methodology. ”

Tianshan Capital focuses on early-stage startups in the Internet, technology and consumer sectors.

Edit | Zhang Ting

Here is a small advertisement: "Dolphin Purchase" is recruiting supply chain, operation, retail management, expansion, data and other aspects of talent, if interested, welcome to contact the mailbox: [email protected] or WeChat: chengc017.