Pork, has become the main meat products that almost every family in China has to consume, the consumption is very huge, last year, the price of pork in China soared, during the peak period, it once reached a high price of 50 yuan / catty, and it was in short supply. Many pig breeding enterprises have also made a lot of money from the pig breeding in the first 2 years, and many retail investors have gone to the county to buy a few apartments, because it is too easy to make money. Qin Yinglin, the newly promoted richest man in Henan, when african swine fever did not break out, the net profit of Makihara shares was 6.114 billion yuan, and in 2020, the company's net profit directly soared to 27.45 billion yuan, and the wealth rose by 348.97%, which exceeded everyone's imagination.
However, there is such a person, once the richest man in Henan, the first share of Pigs in China, the young eagle farming and animal husbandry fell in the golden period of pig raising in 2019, it is said that because they could not afford to buy feed, 2 million pigs starved to death, at that time, the mantra of all of us is, "There are pigs in the family who do not panic", for the young eagle farmers and animal husbandry, 2 million "golden" pigs are starved alive, and it can be imagined how incredible the decision-making level of young eagle agriculture and animal husbandry is.
<h1 class="pgc-h-arrow-right" data-track="4" >, promote the rapid development of pig enterprises with Internet thinking</h1>
In 1988, the Young Eagle Agriculture and Animal Husbandry Group Co., Ltd. was established in Henan, at first it was not a group company, and the purpose of the legal person Hou Jianfang to establish the company was to raise chickens, so the company name was Chick Eagle was this purpose.
In 2004, pig breeding began to make money, and Hou Jianfang, who was keen on market development, transformed into the pig breeding industry. Hou Jianfang, who has just entered pig breeding, has a premonition that the market is coming, not to mention a large number of pigs, but also adopts the three-dimensional development model of "company + base + farmer", subverts the traditional model of pig sales, and fundamentally solves the shortcomings of traditional pig investment and small pig production.
Due to the three-dimensional development, for pig farmers, pig sales are guaranteed, they only need to raise pigs well, and Hou Jianfang through this model, soon earn a lot of money, funds also quickly accumulated, jumped to become the richest man in Henan.
In 2010, The Young Eagle Agriculture and Animal Husbandry was listed on the Shenzhen Stock Exchange, which was called "the first share of pig raising" by the industry at that time, and the company Hou Jianfang declared that the Young Eagle Agriculture and Animal Husbandry will become a leading enterprise in China's agricultural industry, and will become the central reserve meat supply base in the future, and the loss of young Eagle Agriculture and Animal Husbandry in 2021 is expected to be 1.5-1.7 billion yuan.
<h1 class="pgc-h-arrow-right" data-track="27" > second, diversification and development drag down young eagle farming</h1>
With money, Chick Ying Agriculture and Animal Husbandry began to diversify its investment, according to investment experts, "eggs can not be put in one basket", therefore, Hou Jianfang also carried out a diversification investment strategy.
1. Invest in Shaxian snacks
After having money, Hou Jianfang first thought of investing in Shaxian snacks, because the investment scale of Shaxian snack single store is not large, and the demand for funds is not large, so it should be a good choice to take chain operation and management. Since Hou Jianfang has achieved very good results in using e-commerce to raise pigs, he believes that through e-commerce as the carrier and the mode of online and offline comprehensive development, he will be able to create his own snack brand.
To this end, Hou Jianfang invested 130 million yuan in Shaxian snacks, but the chain brand did not do it, and the investment ended in failure.
2. Invest in e-commerce
We all know that e-commerce companies have been occupied by 3 for a long time, almost forming a monopoly nature, and external merchants who want to enter the e-commerce industry must have enough strength to crush the monopoly position of these 3 platforms, but which is so easy, Hou Jianfang's entry into the e-commerce industry Results everyone predicted, that is failure. However, this investment did not lose much money, and the loss was the cost of time.
3. Invest in e-sports
After the defeat, Hou Jianfang was still unwilling, and really had the spirit of "repeated defeats and repeated battles". Although it failed, Hou Jianfang still has money to invest, this time, he has his eye on the e-sports industry, but the development of the e-sports industry has always been a big deal, this time, he invested 500 million, planning to turn around from the e-sports industry and earn huge profits brought by pig raising.
Because Hou Jianfang did not understand the e-sports industry, blind investment coupled with the praise of others, he invested in the e-sports industry and lost a lot of money.
<h1 class="pgc-h-arrow-right" data-track="28" > third, blind investment losses, broken capital chains, pig feed are no money to buy</h1>
Due to the failure of diversified expansion, the capital chain is tight, and in 2018, due to debt, Chick Ying Agriculture and Animal Husbandry proposed to use the pigs fed to make ham to pay off the debt, indicating that the company has no cash flow. In 2019, the company's operations were in trouble due to no cash flow. Because there is not enough cash to buy feed, breeding problems appear, because there is not enough feed to feed pigs, resulting in a large number of pigs being starved to death, according to statistics, the young eagle farmers and animal husbandry starved to death of pigs reached 2 million -5 million heads, and the finishing loss reached 3 billion.
We all know that 2019 is the year when pig prices and meat prices soar, therefore, everyone to have pigs at home is not panicked to describe the pig animals, the price of pigs has risen to the height of tens of yuan a catty, and many places spend more money to buy pigs, it can be seen that at that time, the people who fed pigs had more cattle, Makihara shares are seizing the dividend period in 2019 and 2020, from a general enterprise to the first domestic pig enterprise, wealth has increased by 3 times.
But is it stupid for a young eagle farmer with pigs to starve 5 million pigs alive? In fact, according to the price of pigs at that time, the average pig 2,000 yuan is not much, just selling pigs can earn 4 billion to 10 billion, you know, the pigs at that time are not worried about selling, whether it is fattening pigs or piglets, as long as they are willing to sell, more people buy, and eagle farming and animal husbandry let so many pigs starve to death, this is not a simple mind problem so simple, should be the whole company has a problem, there is no sober people at all
<h1 class="pgc-h-arrow-right" data-track="29" > fourth, lost the opportunity to turn over, declared bankruptcy</h1>
In 2018, the domestic pork price fell to 5 yuan / catty, the pig industry to lose 200 yuan per pig, due to the large scale of chick farming and animal husbandry, therefore, the main business has a relatively large loss. At this time, the young eagle agriculture and animal husbandry did not calm down from the loss of blind investment to raise pigs, and Hou Jianfang at this time believed that raising pigs could still make money, so he invested the little money left in the expansion of the enclosure, in a vain attempt to monopolize pig breeding and supply through e-commerce. Due to the size of the investment, coupled with the blind investment of the previous times, the capital chain was broken, and the pig raising loss was larger. In October 2019, Chick Ying Agriculture and Animal Husbandry was delisted by the Shenzhen Stock Exchange.
After delisting, the young eagle agriculture and animal husbandry has no stock market support, and there is no source of funds, so the young eagle agriculture and animal husbandry are deeply mired in losses. Logically, in 2019, the price of pigs soared, the price also reached a high price of 30 yuan / catty, if at this time, Hou Jianfang sold part of the pigs in exchange for cash to continue to raise pigs, you can also make huge profits, there is a chance to turn over. However, at this time, the young eagle farming seems to be unmanaged, and there is actually a tragedy of a large number of pigs starving to death.
In fact, the most tense time for the chick eagle farming and animal husbandry funds is exactly the best time for the pig market, so it is also the best time for the young eagle farmer and animal husbandry to turn over, unfortunately, these have nothing to do with them, obviously they have a bunch of gold bricks, but let these gold bricks become rubble, where is the problem of young eagle farming and animal husbandry?