The film interpreted today is the American film "National Love Enemy"
The protagonist, Will Smith, is a dating consultant who specializes in helping men pursue women, and he has helped many men court their dream lovers because others don't understand, and the fees are of course very high.
He clearly understands the many low-level common mistakes that men make in the courtship process and provides them with advice and training such as "appearance, encounters, dates, communication, eating, dancing, kissing" and so on.
His clients are all confidential and referred, and now there is a clumsy super fat accountant Albert, the damn thing is that he falls in love with the prominent social celebrity Ali Gui, and the dating consultant Will, like Michelangelo, excavates this fat guy Albert, "turning decay into magic" to win the attention and admiration of the lover of his dreams.
One of the reasons why this movie was recommended is how to make the person you love fall in love with you, choose you, accompany you throughout your life, and relate to the happiness index of a person's life.
Let me change the roles in it:
That is, to replace the role of the man with the role of the seller or the role of the marketer, and the role of the woman with the role of the buyer or the role of the big customer.
You will find a lot in common,
Well, here's what the character swaps after that, so let's experience what's the difference:
Will Smith is a consultant who specializes in helping sellers get buyers, and he has helped many sellers sell products to their potential customers, because others don't understand, and the fees are of course very high.
He clearly understands that there are many low-level common mistakes in the process of dealing with customers, and provides them with advice and training such as "invitation, meeting, interaction, communication, and closing".
His clients are all referred, and now there is a clumsy super fat guy accountant Albert, the damn thing is that he knows nothing about marketing and sales, but wants to take a big order, the potential buyer is a socialite, the consultant Will is like Michelangelo to chisel this clumsy fat guy Albert, "turn decay into magic" to win this big order.
One of the reasons this movie got the recommendation was how to make your potential customers trust you, choose you, and become your lifelong customer, which is related to a seller's lifetime achievements.
Dale Carnegie said that 80% of a person's life's troubles come from career and marriage, because careers take up at least 8 hours a day, the remaining 8 hours you will face your other half, if you deal with both, 80% of the troubles in your life will disappear.
Start a business and then start a family, and this movie is the first step in teaching you how to complete your career, so that your potential customers choose you first, close more big customers, and get more big orders.
Probably every seller has such an experience, in the face of important potential customers, always a little timid, nervous, hesitant, perhaps you have thought of countless times in your mind, and finally plucked up the courage to clumsily request a deal, often the result is not as good as you wish.
Many sellers do not know how to express the advantages and competitiveness of their products, how to get the favor of important buyers, this problem parents do not teach, schools and society do not teach, can only rely on their own groping and piecemeal understanding and accumulation, most of them are not useful at all.
The tradition that has been left since ancient times is that the seller needs to take the initiative, what if you meet an important customer but do not have the courage to sell? What if your customers always ignore your presence? If you're a clumsy one
What about shy sellers?
I believe that many marketers have a deep feeling, encounter a heavyweight customer, but do not know how to get each other.
Will is an advisor to this. He understands the psychology of the buyer, so he gives the seller some proven advice so that the seller can gain the trust of potential customers.
Many people see Will as an expert in teaching people how to fool customers, and this understanding is very wrong, and it is easy for you to miss the focus of this film.
The purpose of Will's work is clear, and there is simply a need for an opportunity between the seller and the buyer, as Will himself puts it: "My job is not to cheat, but to create opportunity." ”
It is to help sellers create better opportunities to approach potential customers, have good contact and communication with potential customers, and give each other the opportunity to understand the real product. It is by no means relying on some carving insect tricks and tricks to fool customers to achieve the next three abuses of making money.
In fact, in the film, Will also strongly proves the boundaries of his work with actions - when he only wants to deceive customers and run to the "lingerie man" to consult with him when he makes money in the short term, after understanding the true intentions of the other party, Will fiercely refuses and repairs him, which is a professional ethic and the bottom line of Will's life, and he knows and abides by it from beginning to end.
The purpose of the film's consultant Will is not to help the seller take out the money in the potential customer's pocket and finish the matter, but to make the potential customer become a loyal customer of the seller.
Will knows very clearly through some details whether the seller who comes to ask for help really wants to help potential customers with his products, so he knows what to do.
He only provides "advice" and "opportunities" to sellers who serve potential customers with genuine integrity. This film keeps you from losing at the starting line, skill and sincerity can make you a good disloyal customer, otherwise, in front of competitors who know strategy, you will lose your armor.
<h1 class="pgc-h-arrow-right" data-track="82" > basic principle</h1>
The first of the basic principles: No matter when, where, and who, any seller can get any buyer, as long as the method is correct.
This is the basic principle and the basic creed. Will's philosophy is: to be sincere, marketing also needs some planning, and use skills to pursue deals.
In Will's theory, it only takes three interactions to show potential customers the real you and pique the buyer's interest: Three interactions, guaranteed success, will get you to the critical moment of winning.
Albert, who works for an investment and wealth management group, is the typical introvert, stocky and clumsy, spilling coffee on the newspaper when he reads the newspaper, dripping sauce on his pants when eating a hamburger, and turning over the noodle pool when he washes his hands. But it is such a clumsy and unassuming man who wants to make a deal, but her ex-boyfriend owns the whole of Sweden, and is rich enough to be invincible.
In the depths of despair, Albert approached Will just to try his luck, but he did not expect that Will really accepted his request for help, and from then on his life began to turn upside down, and finally won this huge order.
This seems like a fantasy, just a movie, in fact, in real life, this phenomenon abounds, often you can see its unassuming sellers signed up to heavyweight customers, some people think that the seller who is not good looks have a backer or a background, in fact, it is not all like this,
Some sellers really don't have any backing and it doesn't matter, but they just have faith, strategy, and the ability to win the hearts of customers and get big orders.
Relying on sincerity and dedication, mastering a certain strategy, can be done completely. This validates Will's basic principle: any seller can get any buyer, as long as the method is correct.
Will himself is the process of changing from an otaku to a type man, the deepest shadow in Will's heart is to be hurt and stimulated by the initial customer, in the college stage because of Mune, when others are busy selling to make money, Will does not understand anything,
Because of his lack of understanding of human nature and Mu Ne, the psychology of customers and basic sales skills are completely incomprehensible, ignorantly attracted by a customer, the late Will paid all his time and energy to this customer, and finally ended up being dumped.
His initial sales experience in life made him taste pain, past experience made him grow, so he summed up some lessons from his own mistakes, he took helping other sellers realize the dream of sales champion as his profession, so that other sellers will not repeat the same mistakes, no longer make some common mistakes.
Will's past shortcomings have now become his own advantages.
Even if you are a super athlete, an international superstar, there will be psychological fear in the face of direct sales from large customers, and in the marketing of important customers, everyone is a primary school student, because this ability to sell is an art, a technology, and an acquired ability.
At the beginning of the film, Will tells the audience some differences in the psychology of sellers and buyers and some basic common sense, there are many differences in cognition and understanding between the two sides, often causing a lot of misinterpretation, if you really want your products to help your potential customers, do your homework, more understanding, surprise, vote for it, will greatly reduce misunderstanding and friction.
Basic common sense: No potential customer will wake up and say, "God, I wish I didn't buy anything today." In the face of your sales proposal, a potential customer might say, "This is really not a good time for me"; or: "I just need some time";
Do you know why? Because the customer is lying to you, the timing is not bad! What the client really means is, "Stay away from me now" or maybe "Try harder, stupid!" "But which one is it?"
Sixty percent of human communication is based on not speaking, mainly by body language; thirty percent of communication is based on intonation; that is, 90% of what you express is not dependent on what you say.
"Eight out of ten customers trust intuition, and a seller's first impression of first contact has told him everything about you."
Rejecting your client will lie to you and show that he is a good person because he doesn't want to hurt your self-esteem. Luckily, even the smartest customer doesn't know what they want. This is the opportunity to sell, to create opportunities for your closing to begin.
A lesson Will taught sellers: Because you don't have a strategy, don't know skills, and are completely resigned to fate, your chances of gaining the favor of your customers are slim.
Knowing how to sell and how to get the trust of customers is indeed a kind of ability. Basic homework
According to Will's approach, the sales layout is like planning a war, do you need to wait for heaven's help, will you be disappointed, do you need to resign yourself, will you regret it, or do you need to know each other and know yourself, and the odds are in hand?
You have to do your homework, at least know the customer's interests and hobbies, what the customer dislikes and likes, and the seller really needs to have more patience with the customer to understand.
If you don't spend time and energy doing these things, and then rush out, you will often touch a nose of ash, like a gamble, and you will lose a lot.
Prepare for homework, and you can find countless entry points for any client:
Does he like pets? Then you will make up all the relevant knowledge about pets in time, and know and like his pets better than the customer;
Do customers like sports? Then take the customer to rollerblading and prepare the customer's possible favorite ice cream;
If the client likes to see the exhibition, then take him to the exhibition, where you pretend to walk away from the client inadvertently, but be sure to let the client be within your line of sight, and then listen and react when the client talks about a certain painting.
<h1 class="pgc-h-arrow-right" data-track="163" > basic strategy</h1>
If your potential customers happen to be desperately needing your product, you're so lucky that no tricks are needed and all strategies can be left behind.
But most of the time it's your potential customers who don't know the benefits of your product, or turn a blind eye, which is really disturbing.
What to do? Will has shown you that it is different, surprisingly winning, if it is left, if it is easy to get away with it.
You have to study the opening lines, the lines, the tricks of the various sales that are now popular, and then you throw these out, you don't use them, because these are all too clichés.
You imagine the same lines and phrases that your potential customers have heard several times, and then hear these jarreled sales pitches from your mouth, and you're immediately knocked into the third echelon.
You have no choice, you only express the advantages of your product in your own unique way,
In the film, Will helps Albert to be carefully designed at every moment of contact with the target customer, every link must be carefully designed, and the words at the company discussion are amazing, and once they attract the attention of Ali Gui, and then slowly enter the track according to the plan, including watching the ball, attending the party, sending Ai Li Gui home details, etc. Must be carefully designed and planned.
If you really want to take a super order, feel free to plan and design! It takes a certain amount of effort and time on your part because it's worth it.
Customers may accept a seller's proposal because of their interests, or they may consider a seller because of their professionalism, but to really choose a seller, it still needs to be emotionally touched, and this process is done when you really express yourself.
The unusually outspoken speech at the Albert Company Seminar in the photo, the expression on his face when staring at his big customer, the madness when dancing, and the absence of anyone when whistling, these are very different from other conforming sellers, so that the attitude of the wealthy social celebrity Albert Gui to Albert in an instant changed from usual to good.
This fat seller is so different that Albert has managed to get himself into the hearts of his big customers, to take a place, and to expand his territory, and finally get his wish.
There are countless strategies and methods, as long as you use one strategy to make the other person a habit, you are not far from success.
Fundamental principles
The last basic principle is that there is no principle.
All the techniques and strategies are to give you a chance to not be nervous, to show the best side of your nature, and the fundamental purpose is only to make the other party notice you, and the final impression of the customer is always the sincerity of your heart after the exhaustion of your skills. This is the killer skill, that is, sincerity. Take your own integrity in exchange for the trust of customers,
In the film, the social celebrity who has been swept into the news media, Ali Gui, tells Will that she is impressed, not at all what he taught, and it is what Will tried to stop Albert from doing, those that belong to Albert's real side.
Dancing as you please, blowing the whistle carelessly while watching the ball, and clumsily throwing away the oral spray in your hand! And so on, these tiny real details touched the softest part of her heart. This is where the sincerity, the true feelings are difficult to copy and difficult to perform.
Will, an omnipotent consultant, has helped many sellers realize their dreams, but he has lost his way in his own marketing problems.
His largest client was a gossip columnist for Benchmark Daily. She can't accept that she's been fooled by consulting experts and fallen in love with someone who uses marketing techniques, she can't confirm whether Will really cares about herself, she's more inclined to think that Will doesn't really care about herself, just uses marketing techniques all the time.
Her job is to dig up the truth, and Will's job is to keep secrets for clients, which is a relatively conflicting job, and all people think that the two men will not make a deal.
After Sarah revealed the cause of the consultant on which Will depended on to survive, it was revealed in the newspaper, and it was full of storms and storms, giving him a fatal blow, leaving him devastated, and had given up sarah and did not intend to eat back grass,
At this time, the same irritation Albert smashed the newsstand and was detained by the police, or Albert woke him up, and he finally had the courage to run to his big customer.
Through the cat's eye, we see a dancing, incoherent, muttering, struggling but sincere Will performing his clumsy presentation ability. That's how no principles, no strategies, no tricks, really care about potential customers.
The film is only here that it begins to touch the core of marketing: not design, but reality - real self, real feelings, real demonstrations, sincerity to get big orders.
What is easy to overlook here is that Will, for the sake of the seller's pitiful self-esteem, sarah for the sake of the buyer's stubbornness, almost missed the opportunity to apologize to each other, and lost each other's lifelong cooperation!
In a sense, the two people at this time are in a state of marketing failure, according to common sense, each other is depressed for a while, slowly forgetting each other, starting life again, but Will's initiative as a seller is once again reflected, and also gives those sellers who once thought that their sales have failed an experience.
When Will tossed and turned in front of Sarah's door, told Sarah: "Other sellers will never be like me", sincerely told Sarah: "I am as afraid of rejection as you are," which is the key to the seller's courage and boldness.
You need to let go of your poor self-esteem, bravely express your true thoughts, and will not give up your big customers, as long as this seller does not have a character and living habits that make customers hate, which customer can resist the heartfelt words of such a true seller.
Now you know the basic principle of the first one: any seller can get any buyer, as long as the method is correct. You know the last basic principle: forget the previous principle, there is no principle at all.
At the end of the film, everyone is happy, but the heroine Sarah's girlfriend is still alone after being hit by various scammers, although she has been repeatedly deceived and frustrated, she still has not given up the pursuit of happiness.
Finally, at the wedding banquet of the two couples, he used his work skills to inadvertently save the life of an old woman, only to re-acquaint himself with a rich and handsome seller, and a new round of marketing game began, which was again the consultant Director Will, who deliberately invited the old woman to cooperate with the performance for Sarah's girlfriend to start a new life.
Some people will think that this is a lie, but even a lie is a white lie, which does not involve deception, as Will said, "If you really want to deceive, lie to death",
The film finally tells us that in order to have a chance to cooperate in the transaction, it is still necessary to design and plan, and there is no opportunity to create opportunities.
Revisit my favorite line from this film:
"The joy of life is not how long you live, but the moments that make you feel excited."