Editor's Note
In the important strategic development plan of the Guangdong-Hong Kong-Macao Greater Bay Area 9+2, many predators are gathered, and cities not only highlight the complementarity of resources, but also "export" and "introduce" resources to support each other's development.
Zhongyuan Real Estate is more interested in the value depression of Zhaoqing, using data analysis to accurately invest in various areas of Zhaoqing, committed to serving major developers, and achieved certain results, and currently ranks No. 1 in the market.
Interview with character introduction
Zeng Minjie, deputy general manager of secondary market of Zhongyuan Real Estate Zhaoqing Branch
Founded in 1978, Zhongyuan Group is a large-scale comprehensive enterprise mainly engaged in real estate agency business, involved in property management, surveying and valuation, mortgage agency, asset management and other fields, with flagship brands Zhongyuan Real Estate, and Lijiage Real Estate, Baoyuan Real Estate, Sentopu and other subsidiaries and affiliated brands, is the real estate agency industry and related services in the field of forerunner and market leader. At the same time, it dares to boldly try and strive to create a full range of diversified services, and its business scope also involves investment immigration, personnel consulting, data integration and software development.
Based in Hong Kong, Zhongyuan Group takes the real estate market in Chinese mainland, Hong Kong and Macau as the core of business development, after 42 years of development, has established 36 branches, radiating to more than 100 cities across the country, employing more than 50,000 employees, and a total of more than 2,000 cross-regional branches, which is currently one of the largest enterprises in the real estate agency industry. Centaline Group has also expanded its business to Taipei and Singapore, and gradually expanded its presence in the Chinese-speaking area.
Zeng Minjie is currently the director and deputy general manager of Zhaoqing Branch, which is mainly responsible for the secondary market management of Zhaoqing Branch.
Q&A Interview Session
Zhaofang Network Reporter: Zhaofang Network is honored to invite Mr. Zeng Minjie, Deputy General Manager of secondary market of Zhaoqing Branch of Zhongyuan Real Estate, to conduct an exclusive interview, and then we will conduct a wonderful Q&A session of this interview.
1. Centaline Real Estate originated in Hong Kong and entered the mainland, and its business is rising steadily. You can talk to us about the planning and layout of the Central Plains, and what is the current development status of real estate in China.
Mr. Zeng: Zhongyuan originated in Hong Kong, is a 42-year-long agency enterprise, has 36 branches in the country, a total of five plates: South China, East China, North China, West China and Northeast Plate, Zhaoqing belongs to the South China Plate. South China is the place where we originated in the Central Plains, and the branches in South China are more numerous and concentrated, so our performance accounts for nearly half of the performance of the entire Central Plains Group. At present, we have more than 50,000 employees, and the contribution of performance is about one trillion yuan per year.
The overall layout of zhongyuan in each city branch is also relatively healthy, like the branches established in recent years, Shenzhen, Beijing, Shanghai, Guangzhou, Shenzhen and other first-tier cities→ to the layout of provincial capital cities→ and then to the layout of third- and fourth-tier cities, it can be seen that the pace of Zhongyuan is still relatively stable, and has maintained a stable and healthy state of development for more than 40 years. At present, our entire agency market is firmly ranked first in the market, and the tertiary business is also the leader in the industry, which is a point worth appreciating. Because Zhongyuan is the beginning of the Hong Kong industry, many of the real estate industry operations, concentration and laws and regulations are very legal, but also a large taxpayer, but also a more responsible enterprise, like our boss will also do a lot of charity work.
Now, we in Zhongyuan are more concerned about online investment, including Zhongyuan to find a house, Zhongyuan's real estate circle, Zhongyuan's official website and other new businesses, the intensity of investment is relatively large, which is also our each branch needs to focus on investment. Now each of our companies will do some new experiments and developments, and have also achieved certain results.
In terms of national policies, it is relatively stable and healthy. I predict that the total volume of overall transactions this year should not fluctuate too much, and the sales of 16 trillion yuan will continue to be relatively stable. There are many enterprises, cities, land this piece, are depressed, so next year is still in the release cycle, compared with the previous two years of the overall transaction volume, transaction price and total sales is not falling, now you can see that the market situation is also OK, including our Zhaoqing. Zhaoqing's trading volume from January to October was 4.7 million square meters, compared with last year, the transaction volume was in a stable state, with a slight fluctuation of 2 to 3%. Then the price fell slightly compared to last year, and overall it did not have much impact, but it fluctuated slightly. Mainly due to the impact of the epidemic this year, about two to three months is more difficult, according to the normal business cycle of 12 months, only ten months is relatively normal. If the epidemic continues to be well controlled, the expectations for next year are relatively large, and if it is a smooth cycle, it may be more brilliant.
Turning to the developer side, it's time for predators. In the future, the polarization of developers in Zhaoqing will be more serious, the past annual sales target set at 50 billion, 100 billion developers, the future will be better, sales and transactions will continue to grow, real estate continues to increase; but like about 10 billion sales of enterprises, the future whether it is the land reserves, transactions, and capital situation and other aspects and the structure of talents, will be somewhat suppressed. Now the test is the developer's operational ability, financial ability and operational ability and many other aspects.
There is not much time left this year, the overall tone is still based on shipments, I think the return of developer funds at the end of the year will appear more concentrated, it is recommended to go mainly, we must do a better preparation for next year, I believe next year will be better. Therefore, there is not much time left for developers, and everyone still has to concentrate on marketing and prepare for next year.
2. In recent years, the state has been committed to the development of the guangdong-hong Kong-Macao Greater Bay Area, the fourth largest super bay area in the world, so how to rely on the shareholder style of the Guangdong-Hong Kong-Macao Greater Bay Area to bring Hong Kong resources to Zhaoqing, one of the 9+2 club cities in the Greater Bay Area?
Mr. Zeng: First of all, the Greater Bay Area is an important strategic layout plan of the country, and it will build a 9+2 urban agglomeration in the future. In the 9+2 City Club, the resources are complementary and coordinated, and the advantage of Zhaoqing is that it has a large land area and a natural resource environment. Academician Zhong Nanshan also praised Zhaoqing as "a good landscape and pleasant feelings, negative ions wash the lungs".
From the perspective of real estate, whether it is land price or house price, Zhaoqing is not the most expensive in the Greater Bay Area, and is currently in a state of value depression. From the annual customer analysis data, there are 25%-30% of customers in Zhaoqing outer area, and for customers in Hong Kong, it was relatively small before. This year, everyone is doing all kinds of experiments, including brand developers, real estate and some projects in the new district, especially in the new district.
Our Chairman of Zhongyuan Mainland and President of Mainland China and President of South China visited Zhaoqing and said, "Zhongyuan and the developer are a cooperative body, the ecological chain of the whole market, Zhongyuan will push Hong Kong customers to Zhaoqing, and now is a good opportunity." "Now customers have the habit of going to Zhongshan and Zhuhai to invest and buy property, but a little farther away is Dongguan and Huizhou, and in terms of transportation, Zhaoqing will be much more convenient." Because we have the high-speed rail station from Hong Kong West Kowloon directly to Zhaoqing East Railway Station, which is only 80 minutes, and also has "Hong Kong City" based on the planning of the new district, so in the eyes of the Hong Kong people, Zhaoqing has a certain image in their minds, and they know more than before.
Hong Kong is the place where Zhongyuan made its fortune, Hong Kong has 7,000 employees, is the largest intermediary enterprise in Hong Kong, is a formal, responsible enterprise, in view of the soundness of Hong Kong laws, can ensure that every property in Hong Kong sales is safe and legal. Naturally, we also strictly control the document requirements of some developers and the norms of lawyers.
The current situation in Zhaoqing is that it is necessary to use external forces to stimulate the demand of the overall market, the first is the Guangzhou-Foshan region, the second is the Guanzhou-Shenzhen region, and the third is to borrow Hong Kong, so we look forward to next year's wonderful.
3. What are your expectations for housing prices in the Greater Bay Area in the future? As the deputy general manager of the secondary market of Zhongyuan Real Estate Zhaoqing Branch, can you talk about the future strategic development plan of Zhongyuan in Zhaoqing?
Mr. Zeng: First of all, let's talk about the housing prices in the Greater Bay Area: the first three or four years belong to a process of general market rise, and hundreds of cities are rising. In the past one or two years, first- and second-tier cities have risen, especially second-tier cities; those third- and fourth-tier cities are relatively stable. If you look at the 9+2 cities in the Greater Bay Area, Shenzhen, Dongguan, Guangzhou, Foshan and other regions have risen sharply this year, with an increase of about 20%. The trend and GDP of each city under the Greater Bay Area system are different, and the talent structure and consumption capacity are also different, so the first-tier cities still belong to the core of the core, so his prices will still have the opportunity to rise, and the more powerful the city, the more house prices will have the opportunity to rise, which is what we see at present.
Cities like Shenzhen and Dongguan come to Zhaoqing to invest in real estate, and their consumption motivations may be twofold: (1) they are rich and want to diversify their investment; (2) they can't afford the housing prices in their cities. Overall, in fact, the people who are radiated in the Greater Bay Area system are still relatively active, at least there is the ability to absorb. That from the perspective of housing prices, third- and fourth-tier cities look more at long-term development planning, generally observe that development planning is five to eight years, cities like Zhaoqing are still more attractive and valuable, and the future is worth looking forward to.
In addition, when it comes to the future strategic development plan of Zhongyuan Real Estate in Zhaoqing area: we now represent nearly 30 real estate projects and developers, all of which are more mainstream projects and developers in the market. We have a team of more than 200 people, of which there are more than 50 people in the planning line and nearly 200 people in the sales line, which is the size of our current team. Recently, the leaders of our group visited Zhaoqing and believed that our Zhaoqing regional branch is more energetic, passionate, belongs to the central plains DNA in the middle and upper levels, and can self-appreciate and grow. The plate we are representing now is the same as the strategy we originally set: with Duanzhou as the core, radiating Dinghu and Gaoyao, and then strengthening Dawang and Sihui. In the three areas of Dinghu, Gaoyao and Duanzhou, we now have more than 20 projects laid out. There are also agents of Dawang CCCC and Sihui Jiahong, and there are also projects under negotiation around.
We just want to cultivate intensively, every real estate project must serve the developer well, and we can't "pick up the watermelon and lose the sesame seeds". It can be said that the structure of Zhongyuan is slowly getting bigger, because we have different business units, directors of different areas, and the real estate responsible for is matched according to the operational ability, the strength of each group and the talent structure, and the division of labor in Zhongyuan is relatively fine. The red disks that everyone sees in the market now are basically operated by Zhongyuan, and the sales performance is also good. Zhongyuan's investment coupled with the developer's strong approach, and we just happened to cooperate between the two sides in place, so the Zhongyuan business was able to spread out and give our young team more room for development.
Therefore, from the perspective of the entire development, we have the ability to develop to a team of 500 people, and actively communicate and cooperate with developers in Huaiji, Fengkai and other counties, in order to serve more developers. At present, it can be seen that Zhongyuan Real Estate is No.1 in the market agency section, our opponent is ourselves, and I also spur our internal colleagues, the business of each department, and each group to have their own reputation and status in the jianghu, if the responsible project fails to complete the good business, or slightly insufficient, we will be held accountable in time to the end, strict with ourselves is responsible for the developer.
In addition to committing to the secondary market, now we will also make some investment in new businesses, such as Zhongyuan housing, circle of housing friends, Zhongyuan financial loans and other businesses, empowering more things to serve developers and fundamentally help customers solve various problems in buying houses. Zhongyuan Online's business will grow faster in the future, and the network operation center and network business unit will become one of our core businesses in the future.
In general, the future structure of Zhongyuan will be a secondary agent market section + roommate circle + new housing center.
Zhaofang Network Reporter: Thank you To Mr. Zeng Minjie of Zhongyuan Real Estate for sharing and exchanging the current pattern situation of Zhaoqing to our fans of Zhaofang Network, and understanding the strategic layout of Zhongyuan Real Estate in Zhaoqing in the future. Finally, I wish Zhongyuan Real Estate to ride the wind and waves in the Zhaoqing market and create good results again!