Beijing Business News (reporter Yan Yan Zhao Chi) On November 18, Beijing Jiuzhou Brotherhood Supply Chain Management Co., Ltd. (hereinafter referred to as "Kyushu Brotherhood"), a fresh supply chain platform jointly funded by 32 chain enterprises such as Wangfujing Group and Fresh Legend, was officially established.
It is reported that Kyushu Brotherhood is a joint-stock enterprise jointly funded by 32 retail enterprises from more than 20 provinces across the country, including Shouhang Supermarket, Beijing Wangfujing, Anhui Fresh Legend, Fujian Guan Supermarket, Hebei Huiyou and other regional leading retailers. According to the data, Kyushu Brotherhood is a "B2B" type of direct procurement system from the place of origin from business to merchant, and will only focus on fresh products to solve the fresh procurement needs and supply chain pain points. Supporting the existing model is the fresh procurement team of Beijing Shouhang Supermarket, which releases information through WeChat groups and subscribes to alliance enterprises to complete the collection of goods.
At present, the number of member companies of Kyushu Brotherhood has exceeded 200.
Liu Yihua, chairman of Shouhang Supermarket and chairman of Kyushu Brotherhood, said that Kyushu Brotherhood will establish a unified and systematic fresh commodity standard that meets the operation and procurement of small and medium-sized retail enterprises across the country, and improve the fresh operation level, operational efficiency and efficiency of the entire industry and enterprises. Kyushu Brotherhood will soon launch its own mobile APP and professional information system, which is visual and traceable throughout the process, realizing the instant and seamless docking of business in all channels.
It is reported that around the Spring Festival, the Kyushu Brotherhood Online APP will also be online for operation. Liu Yihua said that the goal of Kyushu Brotherhood is to build the first platform for China's fresh supply chain, to become the formulator and promoter of fresh supply chain standards in China's retail industry, the integrator and operator of products from the place of origin, the provider of fresh commodities and marketing solutions, and the exporter of fresh business capabilities, and ultimately cover more than 3,000 to 5,000 supermarket chain enterprises across the country.
As early as May 2013, in order to solve the problems of transportation, price, standard and procurement volume in fresh procurement, Beijing Shouhang Supermarket, together with Beijing Supermarket, Beijing Huaguan, Qinhuangdao Guangyuan Supermarket and other 4 retail enterprises, initiated the establishment of a joint procurement organization to jointly purchase and develop channels for certain items, which is the predecessor of Kyushu Brotherhood.
Chen Liping, a professor at the Capital University of Economics and Business, believes that due to China's vast land, regional differences and obvious differences in eating habits, it is decided to form many small and medium-sized fresh supermarkets centered on the region in China. However, it is impossible to form a large retail group in China that can fully achieve standardization in the national market, so the establishment of the alliance is an inevitable trend in China's offline physical retail industry.
At the same time, he further pointed out that if we rely on interests or only rely on interests to unite everyone, I am afraid that we will not go far. A truly sustainable alliance also requires shared values and good leadership. In addition, in addition to common interests, the key lies in whether the alliance headquarters can provide better services to member enterprises and develop into a better service platform for alliance enterprise members.