The Paper
On May 28th, the 6th Beijing International Pop Music Week Tencent Musicians Original Ceremony was held at the Beijing Exhibition Center. 24 groups of original musicians such as Zhang Chu, Ma Tiao, Zhang Gayi, Mo Xizishi, Liu Minghui, Zhu Jingxi Akini Jing and so on gathered at the scene to connect the entire performance with 30 old songs and new voices, and presented a music festival covering different genres such as rock, folk, rap and pop.
The stage of the festival is divided into three chapters: "Source" Tracing Its Origin, "Yuan" Positive Qi, and "Circle", with the yellow of the earth, the red of the morning sun, and the blue of the sky as the main colors, corresponding to the three themes of "to the soil", "to the heart" and "to the frankness".
In the "Source" trace back to this chapter, Zhang Gayi, Yuan Yexi, Liu Minghui, and Mo Xizishi sang their masterpieces "I Knew I Had Been At Home for So Long", "Shimmering Light", "Spring Breeze Coming", and "Mother's Ballad"; in the positive atmosphere of "Yuan", Zhang Chu and Liu Fengyao brought "Lonely People Are Shameful" and "Noble and Ugly"; Song Yuning, Chen Sijian, etc. brought Yuan Qi supplements in the third chapter "Round" and "I Was Not Full", performing songs such as "Can You Give Me Your WeChat" and "I Grew a Tree", Ma Tiao's "Give", Zhu Jingshi Akini Jing's "No More" was cheered on the spot.
At the Tencent Musicians Original Ceremony Forum held on the afternoon of the grand ceremony, the Tencent Musicians Platform set up an annual honorary awarding ceremony to commend the singer-songwriters and behind-the-scenes producers who have performed outstanding in the field of original music in the past year, and 23 musicians and behind-the-scenes workers, including Zhang Chu, Zhu Jingxi, Akini Jing, Zhang Gayi, Jian Hongyi, Ma Tiao, Ju Hongchuan, etc., won 10 honors such as Annual Recommended Musician, Annual Star Musician, Annual Potential Musician, and Force Project Musician of the Year.
Tencent Musician Platform Annual Honor
At the forum site, people from all walks of life in the industry exchanged and discussed the two major topics of "live performance and original music" and "digital music ecology and original music dissemination".
The first half revolves around the theme of "live performances and original music". During the dialogue session, Jiang Tao, managing director of Chia Tai International Music Production Center and secretary general of Beijing International Pop Music Week, An Ting, member of the National Committee of the Chinese People's Political Consultative Conference and chairman of Beijing Xikenpia International Cultural Development Co., Ltd., and Zhai Yi, a famous DJ and senior music planner, talked about the changes in original musicians in the mainland in the past 30 years.
Jiang Tao talked about the experience of starting a band when he was young, he believes that the role of original musicians has always existed, but technological innovation has made great changes in platforms and channels. Previously, musicians became stars through the search, creation, and promotion of record companies, and the Internet made this process more flat, which brought rapid growth and more accurate production packaging to individuals or several artists or teams new to the industry.
Speaking of the rapid development of live performances, Anting believes that Beijing International Pop Music Week currently has tours every weekend, and theater performances are a very convenient way for pop music tours. In addition, theater performances are of great help to music tours, ensuring the quality of music, so that excellent pop music groups and artists can get close to fans, and can better push original music to all parts of the country.
The sudden outbreak of the epidemic in 2020 has brought about major changes in the pattern and form of performances, and online live has become a new trend. Wang Lei mentioned the experience of holding live performances, "On the fourth day of the Chinese New Year, our whole team got busy, including colleagues in Beijing, Shenzhen and other cities, we were thinking about what way to make the musicians' works heard by more people, and then we launched a live broadcast. ”
In the era of streaming media, new communication channels and methods are emerging in an endless stream, providing musicians with more opportunities to show themselves. How to make their works stand out from the massive amount of music content puts forward higher requirements for musicians' self-promotion ability, which is also the focus of the second half of the forum topic - "Digital Music Ecology and Original Music Communication".
Lu Zhongqiang, founder and music producer of The Road of Culture and Folk Songs in March, shared his feelings on the promotion of folk songs, "I have been looking for a possibility of better popular expression with national music, and the big ecology of TME includes the support of many subdivisions of the music field, not limited to the help of traffic, so that the popularity and expression of national music have more possibilities." ”
The second half of the guest dialogue
Editor-in-Charge: Chen Shihuai
Proofreader: Liu Wei