With the end of the Spring Festival Gala of Liaoning Satellite TV, the Spring Festival Gala of Zhejiang Satellite TV and the Spring Festival Gala of Tianjin Deyun Society, the rating data of each station was soon released, and the Spring Festival Gala of Liaoning Satellite TV continued to win the championship for many years, and the much-concerned Tianjin Satellite TV Deyun Society Spring Festival Gala once again had a poor rating at the bottom of the three.
Although the author has always believed that there must be a certain error in the middle of the ratings statistics, but after watching multiple versions of the ratings statistics, I believe that even deyun society fans have to admit that the Deyun society xiangsheng Spring Festival Gala does lack in appeal, after all, it is impossible for all statistics to go through with the Deyun society, so if you think about it, it is a bit of that.
So, why are Guo Degang and Deyun She, who have a good reputation on the Internet, not move the ratings? Not to mention the PK with Liaoning Satellite TV, in some statistics, its ratings can't even beat TV series and movies, which is more embarrassing.
You know, this Time Deyun Society Xiangsheng Spring Festival Gala even invited a rare Ma Zhiming platform, and it is held for the second consecutive year, the publicity is also overwhelming, there is no situation that many viewers do not know, and now this achievement can only be regarded as poor ratings. If you think this is not a bad rating, then the author will use the ratings in general.
The author believes that if you delve into the reasons for the general ratings of the Deyun Society's Xiangsheng Spring Festival Gala, you can list five:
First, crosstalk is still a niche market
This is the obvious reason, cross-talk now looks quite hot, but mainly in the cross-talk audience fire, has not yet formed mass entertainment, we can not judge from the various topics on the Internet is not hot.
At least so far, the cross-talk industry has only become part of mass entertainment in the 1980s, when it was unthinkable that a party without a few cross-talk shows, and even a few old drama bones from the Shanghai Film Studio, Cheng Zhi, and Cao Duo, who have become amateur cross-talk actors at a good level, show their influence.
Today's cross-talk, don't look at the Internet seems quite hot, but its influence in society is still far from ma ji jiang kun in the eighties.
Second, the influence of the platform is not enough
To tell the truth, Liaoning Satellite TV Spring Festival Gala this time is not very satisfactory, the advertisement is also more, a little bit in the advertisement to insert the taste of the Spring Festival Gala. However, the reputation of Liaoning Satellite TV Spring Festival Gala has been established, and many viewers have formed the viewing convention of watching the Spring Festival Gala of Liaoning Satellite TV on the 29th of the 29th month, Chinese New Year's Eve watching the CCTV Spring Festival Gala, this habit cannot be broken in the short term, and Tianjin Satellite TV still needs to continue to work hard.
Third, there are shortcomings in the performance of actors of Deyun Society
Many people think that the poor ratings of the Deyun Society's Cross-Talk Spring Festival Gala are because they only have Cross-Talk and can't beat the comprehensive Spring Festival Gala. This reason is a little interesting, but it is far from enough.
The belly of the cross-talk actor is a grocery store, the cross-talk industry is a big supermarket, in fact, those who know cross-talk know that the performance style of cross-talk is diverse, not just two people standing there and saying.
For example, cross-talk drama, which has long existed in the performance mode of the tea house, is somewhat similar in appearance and feel, but there is a difference in language from the sketch. More representative ones are Zhao Lianjia and Wang Gang's "Tooth Extraction".
In fact, in 1994, CCTV Spring Evening Shi Fukuan, Yan Yueming, Li Jindou and Shan Lianli's "Meeting", Huang Hong and Hou Yaowen's "Playing Poker", although the name is not called cross-talk drama, but its performance method is actually the way of playing cross-talk drama. That is not to mention Gao Yingpei Meng Fangui Li Jindou Tang Patriotic their "Boiling Water To Feed Fish".
This type of program not only requires strong creative ability, but also requires cross-talk actors to have flexible performance ability, at least for the time being, in the Deyun Society, only Yu Qian may have such a performance ability, and others not only do not have the ability to perform but also do not have the ability to create.
This is the shortcoming of Deyun Society's cross-talk, the performance ability is single, and the creative ability is even more worrying. The reason why Guo Degang introduced Liu Chunshan and Zhang Shaowei was because their creative ability was extremely lacking in Deyun Society.
In addition to cross-talk dramas, there are also learning drums, learning drama, learning radio, learning to sing... Cross-talk actors want to make a party lively, there are ways, it depends on whether you have that skill, simply dance a handsome boy band dance, that is the company's annual meeting of the play.
4. The performance practices of the actors of the Deyun Society are limited
Most of the actors of Deyun Society are more good at small theaters, because small theaters can not only lower their mouths, but also play a short and fast effect of playing with the three-way segment, coupled with the interaction with live fans, the whole performance can easily be drummed up.
However, on the spring evening of the Zheng'er Bajing broadcast by the TV station, the performance practice of the actors of the Deyun Society is limited, the next three roads cannot be played, and the live interaction cannot be released, and the natural performance effect will be limited.
Of course, this can also be regarded as part of the short board, after all, the cross-talk industry pays attention to "opening the spring", facing what kind of audience to say what kind of work, actors who can only adapt to one kind of audience are not qualified.
Fifth, the brand coverage of Deyun Society is limited
Guo Degang once said that if the Deyun Society wants to develop, it is necessary to eliminate some audiences with a relatively high level of appreciation. Since then, Deyun Society has begun to take the fan circle route, which is undoubtedly of many benefits to the development of Deyun Society, but at the same time, it has also limited its own brand coverage.
When you take the initiative to choose a part of the population, it is undoubtedly blocked in another part of the population, which is the limitation of the fan circle economy, and the stickiness of the fan circle can continuously provide a source of economic income, but it will also exclude other groups from the fan circle.
In summary, in the business of business, the performance style and commercial route of Deyun Society can earn economic benefits, which proves that its approach is at least commercially correct. However, living in a comfort zone can also make people lose the motivation and ability to self-examine. The Spring Festival Gala of Liaoning Satellite TV, which pursues too many economic interests, may pay the price of declining reputation for too many advertisements, embrace the Deyun Society, which is too hard in the fan circle, and may also face the dilemma of narrow audience in the future.
Fish and bear paws can't be both, but that's no reason to give up on effort. It is more difficult to appreciate the art of elegance and custom, and this is not a reason to give up the pursuit of art.