Dried roasted cinnamon fish, fine roast duck, kung pao chicken... About to enter the Waxing Moon, Cao Yingqiang began to prepare for the Chinese New Year's Eve meal again. As the head of the Cheap Fang Had store, he no longer only focused on dine-in, but carefully planned the matching plan of the semi-finished package. Although the epidemic is not over, he has calmed down a lot.
In fact, it is not only the spoon people who take the initiative to prepare for the material food, but also the "chefs" who eat spiritual food. Since in principle, during the "two festivals" period, various temple fairs, large-scale mass cultural activities, large-scale performances, garden tours, galas and other festival cultural activities are not held, many performances have shifted from offline to online, and entered thousands of households in the form of live broadcasts, which can also create a long-awaited festive atmosphere for people.
Dinner
Cancellation refundable Unlimited ordering
In the lobby of the Cheap Fang Had store, the fiery red Chinese New Year's Eve meal reservation poster is particularly eye-catching. "Chinese New Year's Eve meal is divided into two parts, one is a private room and the other is a hall." According to Cao Yingqiang, the Chinese New Year's Eve meal in the private room is divided into two periods, the first period is 4:30 to 6:30, and the second period is after 7:00, "At present, the second period has been 100% fully booked, and the booking rate of the first period has exceeded 50%. In the hall, it could have accommodated about 280 people, considering the needs of epidemic prevention and control, after the interval was opened, the number of diners was controlled at about 150 people, "there are large tables and small tables, the Chinese New Year's Eve meals in the hall are not divided into time periods, and the reservation rate has exceeded 50%. ”
Cheap Fang Had store Chinese New Year's Eve meal reservations
Compared with previous years, such data is not eye-catching. "In previous years, people began to order Chinese New Year's Eve meals after the National Day, and they were all booked very early, which can be said to be a difficult to find." However, Cao Yingqiang is very content, "Compared with the past year, the booking rate is now quite good." ”
Cao Yingqiang understands that there is still uncertainty in the epidemic prevention and control situation, and customers who order meals may not be able to arrive as promised. "During this time, someone will call to ask, mainly if the epidemic is serious and needs to cancel the Chinese New Year's Eve meal, whether the deposit can be refunded." In this regard, he will always patiently promise to the other party, "You can rest assured, in this case, the deposit is guaranteed to be 100% refunded, and there is no need to worry about this." ”
In addition, the diners who Chinese New Year's Eve meals may often come from different districts, and the geographical span will be relatively large. "If one of the family members is involved in a medium-risk area, Chinese New Year's Eve meals may be affected." For the cancellation of the order caused by these reasons, Cao Yingqiang will also give a full refund, "After all, it is a special period, and the policy should be as relaxed as possible." ”
In terms of ordering methods, some restaurants have also broken the tradition of Chinese New Year's Eve meals only serving set menus and become more flexible. "You can order a set menu or come to the restaurant in advance."
Semi-finished dishes are more varied
Although he had already made enough dine-in preparation for Chinese New Year's Eve meal, Cao Yingqiang still did not dare to put all his bets on this. "Last year, because of the sudden arrival of the epidemic, all the Chinese New Year's Eve meals were cancelled overnight, and a large number of meals were not consumed, which can be said to be the most unexpected one." Recalling that experience, Cao Yingqiang still sighed, "Later, fortunately, because the staff involved in the prevention and control of the epidemic needed to order box lunches, coupled with the encouragement of long-established brands to set up stalls and sell outside the store, through these ways, the things prepared for the Chinese New Year's Eve meal were consumed in advance, and finally did not cause too much waste." ”
This year, Cao Yingqiang did not want to fall into the dilemma of passive consumption again, so he chose to take the initiative and prepare for multiple hands in advance. "In addition to dine-in, there are also semi-finished dishes that customers can pack and bring home Chinese New Year's Eve meals. For example, dry grilled fish, we fry the fish well, then prepare the ingredients, go back and add water to stew, so that both freshly made taste and do not have to work too hard. ”
Cao Yingqiang frankly said that in previous years, employees were simply too busy to concentrate on ensuring the supply of dine-in meals Chinese New Year's Eve, and it was difficult to take care of making semi-finished products, "This year, the dine-in meals that just Chinese New Year's Eve will be relatively small, and you can free up energy to prepare more semi-finished packages, which are richer in variety than in previous years." Compared with vacuum-packed cooked food, semi-finished products are more fresh. Take the dried grilled fish, the taste of the fish fried on the same day is definitely different from the fried three days ago, so you need to prepare good things in advance and make them fresh when the time comes. ”
QuYi Troupe
Live streaming online With over a million viewers
"Qin Ganluo TWELVE is the Prime Minister, and Wu Zhouyu thirteen commanders are male soldiers." I'm seventeen years old, and for what, I can't go to the fight. ”
Beijing Qu Art Troupe Sun Guosong's online live broadcast of the Beijing Wei'er Theater performs allegro
With the crisp allegro flipping, Sun Guosong appeared vividly and vividly, and the words were round, bringing a piece of allegro book "The Flying Phoenix". Speaking of the climax, there should have been a round of applause, but unfortunately, except for the staff, the seats were empty. Online, though, more than 1 million viewers are watching the performance live. weekly
At the same time, the Beijing Quyi Troupe will meet with quyi fans at the "Jingweier Theater" on time.
"Quyi, the most exquisite sense of the scene, on-stage and off-stage interaction." Under the normalization of the epidemic, the theater could not open its doors for a long time. We have been doing live streaming online for more than 5 months. Zhang Tianlei, a cross-talk actor and also the creative backbone of the Beijing Qu Art Troupe, changed into a long shirt and waited offstage, and he finalized this night's performance.
The past year has been a difficult year for every performer, and it is also a year of learning and growth. "The theater is not open, there is no way to perform. What to do, the group thought of switching to online live broadcasting. "From July 2020 to the present, it has gradually matured, with the highest online audience, more than 1.5 million.
In response to the city's prevention and control requirements, the Beijing Quyi Troupe has currently suspended theater performances. The "Kyo-wei'er Theater", which is broadcast live in the small theater, has continued. "Theater performances pay attention to the atmosphere interaction, the stage does not laugh, shouting is not applauded, the actors on the stage can adjust at any time according to the atmosphere." Online performances are completely different. Zhang Tianlei said that every time the live broadcast, online viewers use bullet screens to send a lot of questions. During the time between each show, the host screens the audience's questions and immediately presents them to the actors, and the actors respond on the spot.
Sun Guosong's allegro, some audiences have not heard of addiction, know that he "flower board" is powerful, asked him to improvise and perform again. Sun Guosong did not stingy, pulling up his sleeves, and shouting, it was a "flower board" that was full of excitement, which attracted Zhang Tianlei, who was waiting in the audience, to also applaud.
Create new scripts 10 times more productive
Every Sunday at 7:30 p.m., the Beijing QuYi Troupe Jingwei'er Theater conducts an empty online live broadcast
"This kind of online communication, sometimes with the role of popular science, is good for the promotion of qu art." Zhang Tianlei said from the primary school art club "Report the name of the dish", two or three hundred dishes, what is the origin of each dish, what to say, he is only partially understood. In the online performance, the audience likes to ask, "What is this 'vegetable python'", the actor has to answer on the spot, "it is a kind of stuffed pasta shaped like a python".
"For us, it's a process of re-learning, re-improving. During the New Year, I said that a paragraph of "Reporting the Name of the Dish" was in response, and also invited the audience to ask questions enthusiastically, and we tried to answer them all. ”
The performance of the "KyoMier Theater" ends at about 8:30 p.m. Zhang Tianlei took off his robe, but did not leave work. He went to his small office on the third floor of the theater and then worked on a new script.
During the Spring Festival, it should have been the busiest performance season in the music industry. At present, there are fewer performances and a corresponding increase in creative time. "From the beginning of 2020 to the beginning of 2021, the amount of creation in this year is more than 10 times that of the previous period." Zhang Tianlei's creation began on the second day of the Lunar New Year in the Year of the Rat, and has now begun to prepare for the program for 2021, "This year is the 100th anniversary of the founding of the Communist Party of China, in addition to the regular performances, we have also prepared new red theme programs, as well as red classic programs rehearsals." ”
Lv Ran, assistant general manager of the Beijing Quyi Troupe, told reporters that the Beijing Performing Arts Group, where the Quyi Troupe is located, has just held a production meeting recently, and many state-owned performance groups, including the Quyi Troupe, will strive to present more excellent works for the majority of audiences under the premise of strict prevention and control.
There was no audience offstage, and the actors had to face the cameras and perform to an online audience of more than 1 million
suggestion
Commitment to full refund Extended validity period
"In the past year, we have accumulated a lot of experience in epidemic prevention and control, and more and more merchants have begun to try to actively prepare multiple sets of plans, flexibly grasping according to needs." Lai Yang, executive vice president of the Beijing Business Economics Association, said that in view of the current epidemic prevention and control situation is still grim, some consumers will worry that if they book in advance, they may be temporarily cancelled due to changes in the epidemic, causing certain losses, and dare not consume, "Which requires merchants to give a clear commitment, and the relevant departments can also encourage this commitment, that is, once they cannot be consumed because of the epidemic, they can be refunded in full, thereby reducing consumers' concerns." ”
Lai Yang proposed that the consumption projects launched by some platforms have a shorter validity period, and they can also be considered to extend them appropriately according to the changes in the epidemic situation. These measures not only protect the rights and interests of consumers, but also better stimulate the vitality of consumption.
"Due to the cold weather in winter, people tend to move indoors, so disinfection and ventilation of indoor places are particularly important." In Lai Yang's view, it is possible to ensure that the indoor air is fresh and the environment is safe and comfortable by installing ultraviolet disinfection equipment and fresh air systems, "In the future, places with conditions can also create more indoor and outdoor connected open blocks, which can also better meet the needs of epidemic prevention and control." ”
Source Beijing Daily Client | Reporter Zong Yuanyuan Sun Yi
Edited by Zeng Jiajia
Process Editor Liu Weili