The picture shows two master of bread in Changji Naan Industrial Cultural Tourism Town playing bread, and a network anchor broadcast live. Photo by Sun Tingwen
Changji, Xinjiang, 10 Oct (Xinhua) -- On October 10, the opening ceremony of the Changji Food (Naan) Cultural Festival, sponsored by the People's Government of Changji Prefecture, Xinjiang, was held in Changji Naan Industry Cultural Tourism Town. With the theme of "Changji Good Bread Silk Road Fragrance", the event will simultaneously carry out a 10-day series of activities of the Gourmet (Naan) Cultural Festival in seven counties and one city of Changji Prefecture, during which four major theme activities will be carried out, namely special products exhibition, gourmet (naan product) selection, cultural interpretation and mass participation and interaction, with the participation of nearly 1,000 merchants and enterprises.
According to reports, in order to give full play to the standardization, standardization and large-scale development of the Changji bread industry and enhance the popularity and influence of the Changji characteristic bread industry, the Changji Prefecture People's Government will also invite the chefs of various counties and cities and the merchants of the Cultural Tourism Town of Changji Bread Industry to participate in the form of the Xinjiang Specialty Bread Food Skills Competition and the Selection of Famous Food Shops.
As a kind of Xinjiang cuisine, naan has become a local business card that integrates folklore, culture and tourism. According to incomplete statistics, there are as many as 300 kinds of naan in Xinjiang, including baogu naan, sesame bun, meat bun, spicy skin bun, milk bun, chickpea bun... Xinjiang also listed the naan industry as one of the top ten industries to be excellent and strong during the "14th Five-Year Plan" period.
This year, Changji Prefecture takes the opportunity to accelerate the high-quality development of the naan industry, through holding a series of consumption promotion activities of the food and culture festival with the theme of naan products, to promote online and offline integration, smooth commodity circulation, and active consumer market, using naan as the medium to promote consumption heating, promote the integration of various cultural elements such as cuisine, cultural tourism, folklore and agricultural products in the whole state, build a platform for exchanges and cooperation with all parts of the country, display the new image of Changji Prefecture, and enhance the external popularity and reputation of the Changji naan industry.
The opening ceremony of the Changji Food (Naan) Cultural Festival was held in Changji Naan Industry Cultural Tourism Town. Photo by Sun Tingwen
According to reports, Changji Prefecture has also set up a special class for the naan industry to actively build a "1+9+N" naan industry pattern (that is, to build a state-level naan industry cultural demonstration park in changji national agricultural science and technology park with high standards, and to build 9 county-level naan cultural industrial parks and N naan cultural industry demonstration sites in various counties, cities and parks with perfect infrastructure, complete functional facilities, regional characteristics and complete service systems).
Up to now, Changji Prefecture has built Xinjiang's first naan industry cultural tourism town (state-level naan industry cultural demonstration park), 9 county-level naan cultural industrial parks, cultivated more than 30 well-known domestic naan products enterprises such as MaiQier and vines, created 26 well-known brands such as "buy and buy xia naan" and "Mahe xiang bun", developed more than 150 kinds of special naan products such as leisure naan and dim sum naan, with a daily production and processing capacity of 4.23 million and an annual sales of 2 billion yuan. It has driven the employment of 25,400 people, and promoted the continuous transformation of the advantages of agricultural and animal husbandry resources in Changji Prefecture into industrial advantages, employment advantages and economic advantages.
In changji naan industry cultural tourism town, a master of bread from Aktao County in southern Xinjiang, Wu Meierjiang, told the China News Network reporter that he has been cooking for ten years, the current monthly salary is 7,000 yuan, the family house has been renovated as early as a few years ago, private cars have also been bought for many years, and now he wants to buy another off-road vehicle. At the same time, 23-year-old master abdullah Ablimiti demonstrated the bread on the spot, and the cooperative webcaster was in front of the pit, live broadcasting the whole process of his bread.
For the Changji Prefecture to hold a food (naan) cultural festival, Ma Chuan, the owner of Ma Xiaobao Yellow Noodle Barbecue Restaurant in Changji Naan Industrial Cultural Tourism Town, welcomed this, he believes that it will attract more guests to come to dinner; at the same time, the owner of the Yuanxiang Scone Shop, Mu Shengxiang, also said that after a week of moving in, the turnover of the new store exceeded that of the old store, "There are more and more new customers, so we also hired 5 employees." ”
Changji Prefecture is located in the northern foothills of the Tianshan Mountains and the southeast edge of the Junggar Basin, which was once the only way for the "Silk Road" New North Road to Central Asia and European countries, with profound cultural heritage and historical accumulation, and has achieved the reputation of "the hometown of Chinese snacks". All along, Changji Prefecture has continuously tapped the market potential of local time-honored catering brands, actively explored new models of innovative catering chain operations, accelerated the pace of branding, scale and marketization of the catering industry, rationally laid out the characteristic food industry system, and further enhanced the influence of "Changji Snacks" in Xinjiang and even the whole country.
At present, Changji Prefecture adheres to local conditions, highlights characteristics, combines noodles with points, and combines points and noodles, accelerates the construction and development of Changji naan industry cultural tourism town, promotes the high-quality development of the naan industry, and realizes "small naan cakes to pry the big industry, small bread to support the people's livelihood". Changji Prefecture is promoting the accelerated development of the naan industry and its industrial chain with industrial thinking, promoting the industrialization of its upstream and downstream industrial production models, standardizing the quality model, and modernizing the management model, and is committed to building the naan industry into a dominant industry for farmers and herdsmen to increase their income and become rich, and the economy to develop with high quality.
Source: China News Network