China is not only a big country of liquor, but also a big country of beer, and the audience of beer is even larger than that of spicy liquor. At the barbecue stalls at night, beer grilled meat crayfish is the "standard" for most people.
However, with the rapid expansion of the liquor market, many emerging brands have risen rapidly, and competition has become increasingly fierce. Looking at the national market, you will find that many beer brands are only famous in a certain region, and it is difficult to go to the national market. For example, Jinwei Beer is only famous in Guangdong and is not very famous in China. In Beijing, Yanjing beer has become a local symbol with its soft taste, but it is also difficult to popularize throughout the country.
However, in the past two years, a beer has successfully killed Xinjiang and begun to be popular throughout the country, it is Wusu beer.
Wusu also has a local name in Xinjiang, called "Death-taking Great Wusu", which also reflects the rudeness and heroism of the Xinjiang Hanzi. You know, for the sake of refreshing taste and ease of drinking, most beers have a relatively low wort concentration and alcohol content. In general, the wort concentration will not be higher than 10 ° P, and the alcohol content will not be higher than 3% vol. The wort concentration of Wusu beer is 11 °P, and the alcohol content is 4% vol, which is higher than the common Lager beers such as Qingdao and Xuehua.
This also creates a rich taste of Usu, and its aftertaste is more bitter. If you don't drink alcohol often, you can't get enough of two bottles of belly, and you will have a headache after drinking. Let's say that the strength of Usu really has a feeling of "taking life".
<h1 class="pgc-h-arrow-right" data-track="11" > development history</h1>
Wusu Brewery was born in the 1980s of the last century, due to the use of Xinjiang's local high-quality hops, coupled with the pure Tianshan water source, as soon as it was listed, it won a very good reputation. At its peak, Wusu even took more than 70% of Xinjiang's beer share.
However, Wusu was not satisfied with the Xinjiang market and began to expand to the national and even international markets, so Wusu Beer was entrusted to Sichuan Lanjian Group in 2003 to impact the Central Asian market. Unfortunately, this step came too hastily, and Wusu, who had not yet established a foothold in China, was eager to open up the international market, and as a result, he fell a big heel.
At the same time, a large number of beer giants such as Qingdao and China Resources Snowflake have also emerged in the domestic market, and Wusu is even more difficult, so Wusu Beer once fell into an economic crisis.
After 13 years of silence, in 2016 Carlsberg entered the Chinese market and purchased Wusu Beer. In 2020, all shares of Usu Beer have been acquired by Carlsberg. Wusu officially became a foreign brand.
After being acquired, Wusu Beer also had a second spring, because with abundant funds and increased publicity, Wusu Beer finally had the opportunity to be seen. Now Usu sells a billion bottles a year, truly becoming a household beer brand, which also brings huge profits to Carlsberg.
On the other hand, as a brand with a unique Chinese regional color, Wusu has now fallen into the hands of foreign capital, and it is still a bit regrettable.