Beijing News (reporter Guo Tie) On October 16, the pregnancy and baby service chain brand Leyou announced the launch of the "100 Cities and 100 Stores" plan at the 22nd anniversary series of activities, with the goal of breaking through 1,000 stores in 2022 and focusing on expanding the surrounding sinking market around more than 700 stores in more than 150 cities.
Gao Haiyan, vice president of the marketing center of Leyou Group, told the Beijing News reporter that although the decline in the birth rate has brought challenges to the mother and baby industry, offline channels have advantages that online channels do not have in improving the consumer experience and services of mother and baby groups. Leyou serves the post-70s to post-90s mother groups, selects products that are suitable for the target group, high value and high cost performance, and invites consumers to participate during the research and development of private brand products. In addition to the professional service staff in stores across the country, since the second half of last year, the co-brand side has also held offline activities to increase interaction with consumers.
Infant formula milk powder is an important source of income for mother and baby stores, Gao Haiyan frankly said that in the past, imported milk powder almost monopolized the first-line market, and in the past two years, it has obviously felt the rapid development momentum of domestic milk powder, which is related to external factors such as the formula registration system and the new national standard for infant milk powder, and also related to the reshaping of consumer confidence of domestic milk powder through quality and service. Leyou has long captured this signal and cooperated with domestic milk powder, and the current sales of domestic milk powder brands include Feihe, Junlebao, Yili, Shengyuan, etc., and the total revenue accounts for about 1/3 of the Leyou infant milk powder category.
Beijing News reporter Guo Tie
Edited by Zhu Fenglan Proofreader Lucy