The reporter learned from the Minqing County Market Supervision Bureau that recently, Minqing ceramics (architectural ceramics), Minqing wool-foot chicken (live chicken), and Minqing hair-foot chicken (chicken) have been approved and registered by the State Intellectual Property Office as geographical indication certification trademarks. These are the three "new members" added by Minqing County after the registration of two geographical indication certification trademarks of Minqing powder dried powder and Minqing olives.
Minqing ceramics are the characteristic products of the county, with low water absorption, good vitrification degree, high flexural strength, good wear resistance, and the average service life of the product is long. Minqing hairy-foot chicken is a local chicken of Minqing, with beautiful feathers and bright colors, which is a chicken breed with both meat and egg, and is a local high-quality chicken that has been artificially bred and naturally domesticated for a long time.
"In recent years, we have closely followed the strategy of rural revitalization, deeply excavated the advantages of regional resources, regarded the cultivation of trademarks as an important starting point for revitalizing the rural economy, and actively promoted the declaration of landmarks." According to the relevant person in charge of the Minqing County Market Supervision Bureau, through the in-depth industry association publicity of the trademark brand strategy of "cultivating a landmark, promoting an industry, and benefiting the people", enterprises fully realize the important role of geographical indication certification trademarks in maintaining the specific quality of products, enhancing brand image, opening up domestic and foreign markets, and improving product added value, so as to create a good atmosphere for the development of geographical indication certification trademarks.
At the same time, the Minqing County Market Supervision Bureau played a bridging role, reported to the county government to strive for financial support, and smoothly promoted the landmark declaration of industry associations.
Minqing County Market Supervision Bureau also visited the county's agricultural and rural areas, historical records and other departments, consulted the relevant historical materials and records of pre-applied landmark products, and contacted relevant industry experts to sort out the characteristic products that lacked historical records, and compiled them into the new version of the "County Chronicle" to consolidate the historical foundation for the landmark declaration work.
According to reports, through government support, departmental focus, and association cooperation, this year, the State Intellectual Property Office has newly accepted five geographical indication certification trademark application materials submitted by Minqing County, namely Minqing Tomatoes, Minqing Fragrant Duck, Minqing Red Bud Taro, Minqing Qingqing Qingbai Porcelain, and Minqing Ceramics (Daily Porcelain).
(Full text total 661 words)
Source: Fuzhou Daily