The local epidemic situation in four provinces is related to Nanjing; Heytea invests in Seesaw coffee; a number of restaurant bosses in Henan spontaneously organize donations; a haidilao store in Shanghai has a life case. The rumor-mongers have been caught! Net red specialty coffee M Stand won more than 500 million B round of financing; Chen Xianggui won a new round of financing; Naixue's tea set up a new beverage technology company; a Western restaurant in Qingdao encountered a "clone takeaway shop", the address, photos, business license are exactly the same...
This week's catering event, the new thing to break the news!

Intentions for coffee?
Heytea invests in Seesaw Coffee
Recently, the news that "Xi Tea and Yuanqi Forest want to acquire Lele Tea" has aroused public discussion. However, the incident was temporarily ended in the three companies' responses to debunk rumors.
However, we found that Xicha, which abandoned the acquisition of Lele Tea, turned to specialty coffee Seesaw.
On the evening of July 21, Seesaw announced to the public that it had completed the A+ round of financing of more than 100 million yuan, Xicha invested in the shares, and the old shareholder Hongyi Baifu followed suit. In this regard, Xicha said that this capital cooperation is only the starting point, and in the future, it will learn from each other, support each other and walk hand in hand with Seesaw.
Seesaw is a local specialty coffee brand founded in Shanghai in 2012, and it is also the first domestic coffee chain brand to launch and the only brand to build its own supply chain. It is understood that Seesaw currently has a total of 35 stores across the country, mainly distributed in Shanghai, Beijing, Hangzhou and other first-tier and new first-tier cities.
According to public information, the performance of Seesaw stores has achieved sustained growth in the past 12 months, and more than 90% of stores have continued to be stable and profitable, which can be said to have a good momentum of development.
The competition for new tea has entered a white-hot stage, and the current market demand for coffee, especially specialty coffee, is constantly improving, in our view, Heytea invested in Seesaw, perhaps to find a new growth curve outside the milk tea track.
After holding hands with Seesaw, what new developments will be brought to the new tea drink, we will wait and see.
The local epidemic situation in the four provinces is related to Nanjing!
There are areas in Zhongshan, Guangdong Province, where dine-in is prohibited
The chain of epidemic transmission in Nanjing is getting longer and longer!
Following the outbreak in Nanjing, an asymptomatic infected person was reported in Wuxi, Jiangsu Province, on 21 July, and an asymptomatic infected person was reported in Shenyang City, Liaoning Province, Zhongshan City, Guangdong Province, and Anhui Province and County on the 23rd.
Up to now, there have been local epidemics in four provinces and five places, and the number of infected people has reached 42.
The epidemic prevention and control has further escalated, and on the morning of July 23, the enclosed area of Lukou Street in Nanjing's Jiangning District has been adjusted to a high-risk area.
The spread of the epidemic has affected the catering industry in various places. According to the trajectory of the circulation, the activity trajectory of the confirmed cases in Wuxi, Shenyang and other places involved a number of catering establishments.
For example, in Wuxi, the affected restaurants include the Wife's Home Hotel (Ruixing Home), Mr. Yang's 20-year-old lobster and drunken crab in the 798 block of Phoenix (Phoenix Store), Qianlan Tu Restaurant (Ruixing Homestead Store), Wuxi Railway Station McDonald's Store, etc.
The trajectory of confirmed cases in Shenyang has been to Jixian Lao Xujia Dog Meat Restaurant, Renaissance Hotel Beer Garden, Laobian Dumpling Restaurant on Middle Street and Baoweiju Fengtian Hotel.
On the morning of July 23, some media called some of the catering establishments involved in the above article, but the ordering telephone has not been able to be connected. It is believed that it has taken the initiative to cooperate with the relevant epidemic prevention requirements and carry out disinfection management.
In addition, there is the catering industry in Zhongshan City, Guangdong Province. After the emergence of confirmed cases, Zhongshan City immediately launched nucleic acid testing for all employees, and implemented hierarchical classification control measures, and dine-in restaurants within the Torch Development Zone were prohibited. Other regional catering establishments in the city advocate packaging, dine-in meals are limited to 50% of the reception capacity, and each private room does not exceed 10 people.
The epidemic is repeated, catering people must not take it lightly, even if the boss and the clerk are vaccinated, they must do a good job of prevention and control measures in their daily lives, and do not give the virus any opportunity to take advantage of it!
The flood is merciless, and people have feelings
A number of restaurant owners in Henan spontaneously organized donations
In recent days, the flood disaster in Henan has always touched the hearts of the people of the whole country.
Under the crisis, Naixue's tea, Xicha, Xijiade, Village Base, Michelle Ice City, Banu Hotpot, Starbucks and other catering enterprises all stood up at the first time to donate money and materials.
In addition to large enterprises, some small and medium-sized restaurant enterprises and individual restaurant owners do not care about losses in the face of disasters, and are contributing their own strength to the best of their ability:
On a list of "Zhengzhou restaurants provide temporary aid stations for these restaurants" forwarded to each other by Zhengzhou citizens, a list of hotels and restaurants that provide free accommodation and resettlement sites for the trapped people is summarized, and 18 restaurants such as The DingTang Hotel, Yanqiu, Wei Kitchen, Tangjing Hidden Food Restaurant, and Hangzhou Congee Eat shop were added to provide temporary resettlement sites for the victims of the disaster at the first time.
Many restaurant owners provide shelter for trapped citizens to rest in the store, leave them with night lights, and provide them with hot water, food and living needs.
In addition to providing resting places for the stranded, restaurant owners in Zhengzhou also actively deliver food to rescuers.
For example, the owner of a hotel in Zhengzhou invited the Jiangsu firefighters who supported Zhengzhou to dinner for free. Wang Fang, a takeaway boss in Houzhai Township, Erqi District, Zhengzhou, heard that officers and men of the armed police were fighting floods and rushing to the rescue in a nearby reservoir, and took the initiative to send 150 box lunches to comfort the officers and men.
The floods are merciless, but the restaurant industry has great love. Every caterer is helping Zhengzhou through the difficulties in their own way, thank you! Come on Zhengzhou!
Haidilao Shanghai store issued a life case?
The rumor-mongers have been caught!
Recently, a WeChat screenshot circulated on the Internet, saying that a murder case occurred in a Haidilao family in Minhang, Shanghai, involving a male employee of Haidilao, and the tool involved in the case was a machine in the store.
In response to the rumors that are boiling on the Internet, on July 20, Haidilao said that the case has nothing to do with Haidilao, "We have paid attention to the relevant rumors on the Internet, and have asked the rumor-mongers to delete the relevant false statements as soon as possible, the company has reported the case, and will pursue the legal responsibility of malicious rumor-mongers according to law." ”
Some media have verified from the Shanghai police that there was indeed a murder in Minhang on July 15, but it has no relationship with Haidilao and the employees of the company, and the 37-year-old male suspect has been arrested.
For the rumor-mongers who fabricated and forwarded the rumors of the "Haidilao's Life Case", the police have found their people and carried out education and warnings, and the parties have also debunked and apologized in the WeChat group.
After being caught, the rumor-mongers were only warned and asked to apologize, and it has to be said that the cost of rumor-mongering in the current era is too low! Fortunately, the clarification of Haidilao and the police cracking the case are very timely, otherwise such alarmist rumors are likely to bring huge losses to restaurant companies!
Internet celebrity specialty coffee M Stand received more than 500 million Series B financing
Valuations have more than 5 times in half a year
On July 23, the new coffee chain brand M Stand officially announced the completion of the B round of financing, jointly led by Qicheng Capital and Black Ant Capital, followed by Gaorong Capital, and the old shareholders CMC Capital and Challenger Capital continued to increase their weight in this round. EKay Capital acted as the chief financial adviser in the transaction, and Anyu Consumer also participated in the financial advisory work.
It is understood that the amount of this round of financing exceeds 500 million yuan, and the estimated post-investment valuation is about 4 billion.
As early as the beginning of this year, M Stand announced the completion of the A round of financing of more than 100 million yuan, when the valuation of the M Stand brand with only 10 stores was 700 million yuan, and now in the past six months, the valuation of M Stand has more than five times.
▲ Image source: Mstand's official Weibo
It is understood that M Stand positions itself as "the Starbucks of China's new generation of young people", different from the standardized and commercialized traditional coffee third space, M Stand has created a "one store, one design" third space 2.0 model with industrial style and minimalist style.
At present, the financing of the specialty coffee track is one after another, and the competition is unprecedentedly fierce. Two months ago, the scene of capital scrambling for Manner is still in sight, and new financing has poured in in recent weeks - algebraists, three and a half tons, Seesaw and others have announced the latest financing situation.
Chen Xianggui received a new round of financing, with a valuation of nearly 1 billion
On July 20, Lanzhou beef noodle brand "Chen Xianggui" announced the completion of a new round of financing of over 100 million yuan, led by Zhengxingu Capital, followed by Yunjiu Capital, and continued to be blessed by old shareholder Source Code Capital and angel investor Song Huanping, and Taihe Capital served as the exclusive financial advisor. At present, Chen Xianggui's brand valuation has reached nearly 1 billion.
According to public information, Chen Xianggui's first store was opened in March 2020, and the company's main body ,"Shanghai Chen Xianggui Catering Management Co., Ltd.", was registered in July 2020. Since its development, Chen Xianggui has completed a total of 3 rounds of financing: among them, angel investor Song Huanping gave millions of yuan of financial support in the angel round financing at the beginning of its establishment; then at the end of 2020, Source Code Capital bet on Chen Xianggui's Pre-A round of financing.
Why do investors look up to Chen Xianggui?
Registered capital of 50 million
Zhang Kai, head of the capital investment project of Zhengxin Valley, believes that the core reason is that the track and the company meet the investment standards of capital in the catering industry, "even if this case is relatively early for Zhengxin Valley, we still feel that this track is very worthy of advance layout." ”
Before Chen Xianggui, capital has been quite favored by noodles: hefu lao noodles, meet small noodles, Wuye mix noodles and other brand large-scale financing one after another, Sequoia China, Hillhouse Venture Capital, source code capital, Kaihui Fund, Jianfeng Evergreen, Gaorong Capital, Challenger Capital and other well-known institutions have been laid out...
Nesher's Tea establishes a new beverage technology company
Following its listing on the Hong Kong Stock Exchange on June 30 this year, Naisher's tea has recently made a new move.
On July 22, Shenzhen Neixue Beverage Technology Co., Ltd. was established, the legal representative is Yuan Jie, the registered capital is 50 million yuan, and the business scope includes food production, tea product production, wine product production, etc.
Shareholder information shows that the company is jointly held by Shenzhen Pindao Restaurant Management Co., Ltd., a tea affiliate of Neixue, and Yuan Jie.
It is understood that Yuan Jie joined Nesher's Tea in June this year, and previously served as the sales director of PepsiCo South China and the managing director of Shenzhen Vita (Guangming) Food and Beverage Co., Ltd. It has nearly 20 years of management and practical experience in the FMCG industry.
For the establishment of a new beverage technology company, Nai Xue's tea replied: "It is the company's comprehensive layout in the new retail section, and it will continue to focus on new retail in the future." ”
A Western restaurant in Qingdao suffered from a "clone takeaway shop"
The address, photo, and business license are exactly the same
Recently, Ms. Lan, the head of a Western restaurant called "Shallow Grasshopper Restaurant" in Laoshan District, Qingdao, found a restaurant with the same name as her own restaurant on the takeaway platform, and she was curious to go inside to take a look, and she was suddenly blinded!
"The same shop name, signboard, address, even the photo at the door, business license, food business license are exactly the same as the asabi kokan!" And our store obviously does not do takeaway, how did it appear on the takeaway platform? ”
Ms. Lan then realized that the takeaway restaurant was likely to "deck" its own restaurant.
The platform shows that the "clone" restaurant has sold 7 takeaways. Ms. Lan is worried and angry about this, "Pretending to sell fast food without us not only lowers the grade of restaurants, but also brings food safety risks." ”
Confused, Ms. Lan dialed the phone left on the platform. After the phone was connected, a man said that the restaurant was no longer dry, and the store on the takeaway platform was not really a shallow small restaurant. Since then, the number has not been answered.
Forced to be helpless, Ms. Lan had to report to the takeaway platform. After the takeaway platform intervened in the investigation, all the information about the "Shallow Shrimp Restaurant" on the platform has been removed from the shelves.
This practice of cloning the takeaway is really not advisable! To do catering, you still have to work diligently on your own brands and stores, and you must not copy the crooked brains of other people's stores.