On May 12, 36Kr 2021's first industry summit "Leader Conference" will be held as scheduled. The "Leader Conference" originated from the "new wind direction" of the 36Kr WISE series IP, and since its inception, it has carried the important significance of exploring the wind outlet, leading the trend and seeing the trend. In 2021, which has entered the post-epidemic era, the impact of the epidemic is still continuing, and economic recovery is the trend of the times. This May, we will once again start from the perspective of the media, continue to pay attention to the new trends in the development of the industry, and from a more acute perspective, use more innovative methods and put forward more operational suggestions to work with more enterprises to discover new opportunities and enhance new value.
At the Leader Conference, Ms. Yang Hongxia, Vice President and General Manager of the Oncology Division of Huiyi Tianxia, with the theme of "Two-Wheel Drive Internet Medical In-depth Development", shared how Huiyi Tianxia can find a convergence point to meet the demands of doctors and patients at both ends, so as to achieve a win-win experience for both parties, and huiyi Tianxia hopes to truly improve diagnosis and treatment efficiency and save medical resources through the combination of online and offline diagnosis and treatment of Internet medical + physical medical treatment. In addition, Huiyi Tianxia will open a new round of financing this year.
Ms. Yang Hongxia
<h3>The following is the transcript of the guest speech, compiled by 36Kr Editors:</h3>
Yang Hongxia: Hello colleagues attending the meeting!
First of all, I am honored to receive an invitation from the organizer to discuss with you about the issue of Internet medical treatment.
When it comes to terms like Internet medical treatment or medical diagnosis, we basically avoid discussing government policies. We have seen that since 2015, the government's policies related to Internet health care can be said to be frequently issued. In these policy orientations, we found that in the past many years we may have had some controversy online consultation, telemedicine has basically given full affirmation.
On this basis, at the same time, clear support is given to the online diagnosis and treatment and follow-up of chronic diseases and some common diseases, as well as the corresponding prescriptions. What is more in line with today's theme is that with the advent of the post-epidemic era, we have seen prescription drugs that may have been relatively controlled in the country before, as well as the content of online prescription sales, in fact, this part of the policy has gradually been liberalized. Recently, some areas have also begun to try the application of Internet insurance.
Under the impetus of such a government policy, in fact, our practitioners analyze that the promotion of the entire government policy is basically centered around two core subject groups, which are our doctors and patients. I basically look down, maybe the proportion of doctors and practitioners here today may not be too high, but there is a high probability that everyone present has more or less experienced the entire medical process as an ordinary patient.
The main body of the medical link
From the perspective of the appeal analysis of our ordinary patients, if we summarize it as three points, the more accurate can be defined as:
First, when we have a disease, we want to see the most professional doctors.
Second, in the process of seeking medical treatment, we hope to have the most convenient medical experience.
Third, we have mentioned tumors before, and if we are unfortunate enough to have a major illness, we also hope to be an affordable consumer content.
In this case, we have also done a lot of research work on the doctor's end, from a large number of doctors' research, if it is also divided into three points to consider the doctor's side's appeal, they are:
First, a patient who is highly matched with his own profession, don't waste a lot of my time on him, maybe I can't see him as a disease group.
Second, there is a safe and secure diagnosis and treatment environment, which I need not say more, and all of you here may have heard about it in various reports.
The third is to get a fair remuneration for labor, which is also in line with the very straightforward point of our human nature itself.
As two such protagonists who are very important to promote government policies, in fact, they can also be called a very important double wheel driving the development of our Internet enterprises.
How to find the point of convergence related to the demands of doctors and patients at both ends of the body is actually a very important operational goal point to promote the development of our enterprise.
Doctor's end
Let's first look at the doctor's end, which is more important in this two-wheel drive. I only mentioned three points earlier, in fact, for our doctors themselves, their needs are far more than these three points. For the doctor's special profession, learning itself has become a lifelong necessity for the doctor. In fact, as we all know, we have such a term in many physical hospitals, called "medical affiliated hospitals", for doctors practicing in such hospitals, they also have a very important job, that is, to teach students. On this basis, our Chinese doctor promotion system has a relatively important assessment index for the doctor's scientific research ability and scientific research results.
Under such many assessment tasks, our doctors also have to carry out daily diagnosis and treatment work, and complete all the above tasks, in fact, it will bring a lot of tests to the doctor's time and energy.
So how to be able to complete all the work with higher quality under all the above conditions is also an important point for us Internet people to consider.
We look forward to the advent of the digital era in the future, and we can help doctors solve some of the problems stated above as much as possible through the means of Internet medical treatment. In the actual scenarios where the doctor appears, through our optimized and improved Internet tools, the doctor can effectively improve his work efficiency in his various scenarios and optimize his path process.
Then in the hospital system where doctors work for a long time, I hope that he can better contribute to the corresponding information of patients, and can carry out more extensive and convenient academic exchanges through the tools of the Internet among doctors. Of course, for his patients, after the patient's diagnosis and treatment in the hospital, the doctors who match his profession can also carry out longer-term post-management through our Internet means.
With the improvement of our health awareness, some of us here may be a lot of ordinary people, in fact, for the health awareness has begun to have a great appeal, doctors as an authoritative group of people, we also hope that through the Internet tools, so that doctors can reflect their professional value in this group and work.
Patient-side
In addition to this doctor's end, I just mentioned that there is another very important round in the two rounds, which is also the patient side that may be more relevant to all of us here. In view of this end, we have briefly sorted out the links that patients may appear in the process of seeking medical treatment.
In fact, in the overall treatment, in addition to the hospital, that is, to the stage of diagnosis or treatment, its diagnosis and treatment is not actually completed, and its entire diagnosis and treatment needs a lot of time to continue outside the hospital.
Here I give a simple example, I looked at the previous General Manager Jin once, that is, how many people around you have mental illnesses, I also investigate, everyone here may have happened around, or how many people have detected thyroid nodules? Among your friends and family? I saw quite a few friends raise their hands.
Thyroid nodules occur almost quickly during our regular physical exams, and there are a lot of such people around us, and we take such a disease as an example. It basically from the diagnosis, discovery, diagnosis, to the back into the hospital for the corresponding surgical treatment, that is, our entire chart in which he carried out to the fourth step, in fact, the time in the hospital, taking into account medical resources, bed turnover and other factors, may only occupy three days. After three days, the patient will leave the hospital environment and go home to continue his follow-up long medication and follow-up observation period.
From the perspective of a disease rehabilitation, these three days in the hospital, in fact, far from completing the treatment of the entire disease, how can we effectively put this time outside the hospital so that users can also enjoy the support of medical services? This is the main point that our Internet hospital wants to do and cut into.
Take the actual example we just gave above, when he completed the diagnosis, testing and the first treatment in the hospital environment in three days, while leaving the hospital, he was able to maintain a good interaction with his attending doctor, and through such a means of our Internet hospital, he could complete regular examinations and reviews online. When he is in other periods outside of three days, taking drugs or has any physical and mental problems, he can continue to manage his condition outside the hospital for a long time through our online diagnosis and treatment until he recovers.
On this basis, through such a long development of Internet medical treatment, we can also continuously optimize this tool to help patients improve the effect of healing without reducing the repetitive workload of doctors.
When it comes to Internet healthcare, people often ask me, are you competing with physical healthcare? In fact, from the statement I just made about meeting the needs of patients, you can also hear that Internet medical treatment itself is actually a superimposed work with physical medical treatment. We hope that through such a means of Internet medical treatment + physical medical treatment, through the combination of online and offline diagnosis and treatment, we can truly improve the efficiency of diagnosis and treatment and save medical resources.
Speaking of these, in fact, I have to introduce that the company I am in, the Huiyi Tianxia Internet medical platform where I am located, we are based on the needs of both ends of the doctor and patient mentioned above, grasp the links that are really needed at both ends of the doctor and patient, and cut into the Internet medical services.
We hope that at the stage when the patient leaves the physical diagnosis and treatment link of the hospital, we will begin to establish contact with his attending doctor through the online tools of Huiyi Tianxia, and complete a series of services such as re-diagnosis and purchase, online consultation, postoperative rehabilitation, home observation and so on through online means.
On this basis, we have also developed graphic and video-related patient education services for doctors to broadcast live online, and doctors can also participate in family health management services. Truly extend patient rehabilitation from the in-hospital stage to the outside of the hospital.
Huiyi Tianxia is actually a business that has not been for a long time, we have been online for 4 months, we are honored to have received strong response and support from both ends of the doctor and patient, up to now, the multi-point practitioner registration of Huiyi Tianxia platform has exceeded 44,000, providing patients with doctors' out-of-hospital management services.
Mentioning this, in fact, Huiyi Tianxia is a company in line with the principle of compliance and safety, we have almost all the license support in the entire medical industry, because our familiar doctor-patient model has also been widely trusted and affirmed by doctors. Doctors are also telling us that the overall service needs a large number of peripheral and multi-type corporate services to achieve as a whole. Therefore, here I also appeal that if there are partners related to the medical industry among all the small partners here, we also welcome you to join hands with Hui Medical in line with the principle of openness. We will tailor the corresponding service system for each partner, in line with the principle of providing doctors and patients as a professional service system, so that our services are more down-to-earth and closer to humanization.
At the same time, here is also a small advertisement with everyone. Huiyi Tianxia has actually opened warehouses in Wuxi, Tianjin and Chengdu, and within this year, we will also achieve warehousing coverage in regions like Guangzhou and Wuhan, and achieve our goal of delivery within 36 hours of the whole country. Therefore, your products, including Mr. Li, who is about to speak below, and the CEO of BGI who has left earlier, all partners can enjoy the same treatment on our platform. Through our logistics and distribution system, we help everyone to build a fast and cost-effective service.
Finally, I would also like to state to you that this year we will open up a new round of financing for Huiyi Tianxia, and welcome investors to pay corresponding attention to Huiyi Tianxia.
That's all for my talk, thank you for listening!
Editor: Hu Jingyi