Young music, trendy markets, art installations, and the hottest youth culture at the moment appeared along the Yangpu Riverside during the Dragon Boat Festival. Yangshupu Cultural Creation and Simple Village, the team behind the "Simple Life Festival", joined hands to create a new self-owned lifestyle brand along the Yangpu Riverside in Shanghai - "Xiu'an Life Festival".
As a rising landmark of shanghai's emerging science and technology cultural and creative art, Yangpu Binjiang also has a profound industrial and university heritage and unlimited artistic and creative potential. In the near future, Yangpu Binjiang, as the birthplace of the concept of "People's City People's Construction", will take the trend culture as the first launch, the industrial relics and renewal as the carrier, and the online new economy industrial park as the platform, and gradually transform into a world-class humanistic and intelligent waterfront "show belt" space.
A mix of music stages and original markets
The two-day lineup brings together jazz, rap, indie bands, Urban, folk and other types of music, bringing together the most cutting-edge musicians and bands in the independent music circle who can represent tomorrow's trends and youth creations, bringing the audience a cultural enjoyment of young trends. The "JZ Big Band" formed by Ren Yuqing, the director of Jazz Shanghai JZ Music, has always been considered to be the top jazz band in China. The Showbank Life Festival invites the JZ Big Band to kick off on the most enjoyable afternoon of the two days, leading all the audience to swing and dance together.
The Xiu'an Life Festival invited original bands that have gained momentum in recent years and are widely loved by young people, such as Gentle Treatment, Chao chi blue, new tea shiduo, etc. Their music exudes a youthful and fresh atmosphere, blends diverse styles, and shows the original power of the new generation of the city under the incubation of local nutrients. Akjiang Akin, PO8, TSP Angel, Fendighee Ricch and other popular musicians, jude and Qi Rosean, who are very artists, and the avant-garde musical aesthetic allows us to see another possibility outside the traffic.
In addition to music performances, the organizers of xiu'an life festival have also created a "SHOW shore market" that brings together eating, drinking and original brands. It integrates creative brands and art curations such as handicrafts, environmental protection and public welfare, sports and health, retro national tide, illustration stationery, furniture and supplies, etc., focusing on the current trend and hot lifestyle. The event, and specially invited Shanghai's emerging artist group Loliloli Studio, with the integration of traditional culture and youth art, presented a different Dragon Boat Installation, hoping to reshape the classic with the vitality of the new era by inheriting the intimate and lovely elements of classical Chinese aesthetics and placing them in the framework of modern art experience.
Shanghai's future cultural and creative landmarks start from "Xiu'an"
Speaking of Yangpu, in the eyes of the older generation, it is still an industrial area full of factories, but in the circle of friends of young people, it has quietly become a treasure punching resort with countless pieces. Whether it is the transformation of the Minghua Sugar Factory in the "post-industrial" style, the opening of 5.5 kilometers of public space for citizens in Binjiang, or the green hill of the urban multi-functional complex, relying on the resources of university science and technology, art design and other resources, Yangpu Binjiang has attracted more and more attention in the process of transforming the "industrial rust belt" into a "life show belt", and has also booked shanghai's next landmark seat in the future.
Yangpu Binjiang is located in yangpu district "people's city construction demonstration area" important area, last year the State Administration of Cultural Heritage announced the first batch of national cultural relics protection and utilization demonstration area creation list, Yangpu binjiang is also among them, with a rich and diversified industrial layout space. In the near future, the maoma warehouse, large and small docks and shipyard large factories in the dock plate, the green hill, sugar warehouse, Yong'an stack and bridge park in the core plate of the southern section, and the power station auxiliary equipment factory, soap dream space and power plant park in the core plate of the eastern section will all present a rich cultural and creative entertainment experience function.
In August last year, the "Yangpu District actively develop digital new infrastructure, cultivate the online new economy, and build a new highland for development of the action plan" was officially released, at present, Meituan, B station, ByteDance has been determined to settle in Yangpu Binjiang, Yangpu Binjiang Shanghai online new economy industrial park "Changyang Xiu Belt" has also been unveiled at the beginning of this year, Yangpu Binjiang is becoming an important landmark of Shanghai's online economy.
At the same time, in order to further transform Binjiang's "popularity" into a "youth culture incubator" and attract more high-quality original brands and cultural IP to settle in, Yangpu will focus on cultivating and building emerging formats, introducing and incubating more trendy fashion brands, and promoting Binjiang to become a gathering place for a new generation of fashion people.
Author: Jiang Fang
Editor: Guo Chaohao