The 5th Zhejiang Cosmetics Industry Development Conference and the 2020 Zhejiang Beauty Top Ten Brands, 2020 Zhejiang Beauty Top Ten Cutting-edge Brands Conference. Photo by Zhu Xiaoyan
Hangzhou, October 19 ( Zhu Xiaoyan) On October 19, the Fifth Zhejiang Cosmetics Industry Development Conference and the 2020 Zhejiang Beauty Top Ten Brands and 2020 Zhejiang Beauty Top Ten Cutting-edge Brands Conference were held in Hangzhou.
The heads of the national famous cosmetics agglomeration areas such as Beauty Town, Oriental Beauty Valley, and China Meidu shared the development status and future planning of the cosmetics industry, and at the same time, the "2020 Zhejiang Top Ten Beauty Brands and 2020 Zhejiang Top Ten Cutting-edge Brands" were released and awarded on the spot.
The cosmetics industry, known as the "beauty economy", has gained momentum in recent years. In Zhejiang alone, the number of cosmetics manufacturers has grown from 271 in 2016 to 587 in June 2021. In 2020, the sales revenue of cosmetics production enterprises in the province will be 62 billion yuan.
Despite the impact of many unfavorable factors such as the new crown epidemic, tight supply chains, and increased costs in 2020, the cosmetics industry in Zhejiang Province has maintained a good development trend. The market scale is growing rapidly, the quality and safety continue to improve, and the online sales performance is eye-catching.
Zhou Jingjing, brand leader of Zhejiang Qingyuan Oudi Industrial Co., Ltd., one of the "2020 Zhejiang Beauty Top Ten Brands", told reporters that because of the epidemic, the company's exports turned to domestic sales, and by chance, a live broadcast was made, the product "detonated", and the company also began to transform and develop. In her words, there must be an inevitability behind the accident, and it is the quality and details of Zhejiang beauty products that have won the "pursuit" of domestic consumers.
From OEM to branding, from behind the scenes to the front of the stage, more and more Zhejiang enterprises are no longer a "follower", they strive to innovate, making "Zhejiang Beauty" become an industry benchmark.
In 2020, the Zhejiang Provincial Food and Drug Administration and the Provincial Department of Economy and Information Technology jointly formulated the "Implementation Plan for the High-quality Development of the Cosmetics Industry in Zhejiang Province", which planned a development blueprint for "Zhejiang Beauty". Chen Zhihui, a first-level inspector of the Zhejiang Provincial Drug Administration, said that cosmetics enterprises should attach importance to the development strategy of their own brands and accelerate the process of brand internationalization; be good at excavating Chinese cultural heritage, focus on the main direction of "brand Zhejiang makeup, fashion fashion makeup, special makeup with efficacy, and ecological beauty", and tell the "Zhejiang story"; the government and enterprises should work hard to form a "Zhejiang beauty" brand with international market influence.
When talking about how Zhejiang beauty can achieve high-quality development, Zhang Yan, president of the Zhejiang Health Products and Cosmetics Industry Association, said that in addition to seizing opportunities and strengthening the industrial chain, high-end branding, green and digital intelligence are the direction of Zhejiang beauty in the future. (End)
Source: China News Network
![Handsome guy with full eyes: Xu Jingtao, the words of the national team curler have always inspired me, and although it is very difficult at the moment, this experience may come to fruition in the future. I always[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)