Zhang Hui, President of the Modern Tourism Development Research Institute of Beijing Jiaotong University: The country house is a breakthrough point for future tourism development

Hubei Daily News (reporter Xu Yingfeng) On October 22, the 2021 CYTS Alliance Summit was held in Shiyan. At the summit, Zhang Hui, dean of the Modern Tourism Research Institute of Beijing Jiaotong University and deputy director of the Expert Committee of the World Tourism Cities Federation, believed in his keynote speech that the future development pattern of tourism, country houses are an important breakthrough point, and it is necessary to take the development of country houses as the starting point to build an integrated development pattern of urban and rural tourism.

In the past, when rural tourism was mentioned, it was considered to be tasteless and low-grade tourism. Zhang Hui believes that after the concept of country houses was born, rural tourism has undergone substantial changes. The core issues of rural revitalization are social identity, cultural identity and identity. After the birth of the country house, for the people in the city, rural tourism is no longer considered to be a low-grade, tasteless tourism, but a symbol of status. Under such recognition, with the development of the country house, a large number of entrepreneurs returned to the countryside, and a large number of artists came to the countryside to lay a talent foundation for rural revitalization.

Zhang Hui believes that industrialization can make the urban economy work, but it is difficult to do the rural economy, which is the dual structure of urban and rural areas; industrialization can make the coastal economy up, but it is difficult to do the mountain economy, which forms a regional binary structure. The two binary structures are difficult to crack through industrialization, but may be cracked through tourism development. In the survey, it was found that the most important industries that led to the return of the population from the city to the countryside were the country houses and tourism industries. Industrialization is the rural people to the city, the mountain to the coast, tourism is just the opposite, is the city people to the countryside, coastal to the mountainous areas. Through industrialization and tourism, china's socio-economic region and urban-rural dual structure can be balanced. Therefore, the country house plays a very important role in the integration of urban and rural tourism, and it has become an important breakthrough point.

In terms of county tourism development, it is necessary to take the development of global tourism as a breakthrough point to build a county tourism development space. For places with certain tourism resource conditions, through the creation of global tourism, a product system, an industrial system, and even a transformation of the tourism environment.

Editor-in-charge: Zhu Xuanzi

【Source: Hubei Daily】

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