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1973 Mobile Phone Hall | Digital culture
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Scientific and technological aesthetics, everyone is very familiar with, once one of the three major domestic evaluation media. Although Nayan is not as popular as Wang Ziru, it has a better image in the hearts of digital technology fans, is more popular, and more approachable.
The founder of scientific and technological aesthetics is Na Yan, the specific date of birth is unknown, about 80 years later, Harbin people. Nicknames are: Sodium Salt, Mr. 91 Na, Na Yan.
According to my many searches, I only know that Nayan Wuhan University graduated with a master's degree, the undergraduate major is unknown, the graduate major is unknown, he has drawn cartoons, and he has created the illustrations of the "Tibetan Mastiff" series of the People's Literature Publishing House.
People who have paid attention to the aesthetics of science and technology must have three major questions: Is Na Yan married? How many years was na yan born? Is the aesthetics of science and technology still inviting?
This article will try to restore the hard road of nayan to do the evaluation, and at the same time try to answer the first two questions through logical reasoning in the clues of the Internet, and the part involving privacy will not be revealed too much.
<h1 class="pgc-h-arrow-right" data-track="11" > early experience of nayan</h1>
In the early days, Nayan had less information, and I accidentally found Nayan's former screen name and posts on the Internet, and found that Nayan had participated in the competition of Jin Comics magazine.
The entry was "Don't Forget You're Number 9", and the double ending was carefully designed, and it received a signed edition gift from NAVAR, the author of the comic book CARRIER Carrier.
In July 2018, Na Yan published a manuscript of "Don't Forget You Are No. 9" online, which is 70 pages in length and states that the main manuscript was completed in 1996.
This also proves that the previously mentioned nayan screen name and posts have been made by me, and the specific screen name information will not be disclosed.
In the video of scientific and technological aesthetics, Na Yan has been wearing a gray sweater, Weibo and WeChat avatars have not been replaced, and in the early days, Na Yan has been carrying a Moto360 watch on his hand.
Take a video that is always a good tripod and then count 1: 2..3..4...5...6....7...8...9 Find a good focal length, turn to the lens and say: Hello everyone, I am Na Yan, welcome to the aesthetics of science and technology.
In February 2013, the first phase of the evaluation video of scientific and technological aesthetics was launched, when Na Yan was studying at Wuhan University as a graduate student. At the same time, Peng Lin released the first video on October 30, 2012, and Wang Ziru had been shooting the video for two years.
When "Popular Software" interviewed Nayan of scientific and technological aesthetics, he asked: "Original L36h Xperiaz In-depth Review" This is your earliest video on Youku, can you talk about the opportunity to make this video?
Na Yan: In fact, the process is very simple, at that time, there were not so many detailed reviews of mobile phones on the Internet, and many times only some official media could only see similar advertisements.
But when I actually bought the phone myself, I found that the feeling of using it was very different from what the articles reported.
So I want to share my feelings with everyone, initially I wrote some graphic evaluations, but many aspects of electronic products are difficult to express in words, and finally I found that video is the best way to express.
So I started from scratch and learned to edit the video little by little, and it took more than a month to complete the first episode of the video.
In the waterproof test of this episode of the video, there is a little boy who can't speak yet, and is estimated to be around 1 year old, and many people speculate and even go around to promote this rocky child, which we will discuss later.
On September 5, 2013, the WeChat public account of science and technology aesthetics was opened, and the first article was: "Sony's internal report shows that the Xperia Z1 has excellent camera ability", and the early WeChat public account article was read at about 100.
At the end of 2013, the total number of videos of technological aesthetics exceeded 10 million views.
Before Nayan announced the suspension in 2015, Nayan completed almost 100 various digital products, and the shooting environment was also very simple, with communities, hotels, roadsides, parks, shopping malls, pools, and even Harbin's wild storms and snowstorms still shooting outdoors.
The early videos of na yan will often not focus on the focus, the sound is noisy, the wind blows all over the leaves, the bear child will kick his equipment, the big mother will dance and chat in the back, passers-by will throw strange eyes from time to time, and the rock will sometimes be bored and joking.
For the early digital reviewers, they did not lack audiences, nor did they worry about no traffic, and their most lacking funds were the same for Peng Lin, Na Yan, and Wang Ziru.
From 2012 to 2015, in the past three years, some manufacturers sponsored Nayan, some manufacturers invited him to participate in the conference, and some investment institutions wanted to invest, but they were all rejected by him.
Na Yan in Beijing with 2,000 thousand pieces of salary, it is really difficult to continue, while buying equipment at their own expense, while netizens borrow, or even go to the store to rub, or lick their faces to borrow from manufacturers.
When people are young, they have a kind of idealism, there is momentum, there is an idea, there is persistence, but as we experience and age, we will all understand that we can only do what we want to do until we earn money to live.
In August 2014, Na Yan also moved to Beijing, living in a 68-block dormitory, and at the same time in 2013, a new member of scientific and technological aesthetics was added: Zhu Haizhou.
Many people think that Zhu Haizhou left his job in scientific aesthetics and then jumped to Hammer Technology, which is wrong.
Zhu Haizhou and science and technology aesthetics is a cooperative relationship, Zhu Haizhou has his own work, evaluation is a side business, in his spare time to do some videos posted on the science and technology aesthetics channel, that is, remote submission.
Why? In the evaluation video of scientific and technological aesthetics, the same product, Na Yan and Zhu Haizhou shooting, radio and background are obviously not the same place.
Secondly, the public account of early scientific and technological aesthetics is only updated once a few days and a half, and it is on the right track in 2017, if the two do evaluation together, the public account should have been on the right track long ago.
So adding hammer, in fact, Zhu Haizhou changed jobs, on May 15, 2018, hammer released nut R1. 6 days ago, Zhu Haizhou announced that he had joined the hammer, and was also ridiculed by netizens: there were only 515 hammers in 49 years.
In 2014, Na Yan, who had excellent painting skills, showed that he used his Samsung Galaxy Note3 mobile phone to draw a video of the two protagonists of the hit series "You from the Stars".
Since then, Na Yan has also shown his paintings in live broadcast rooms and videos many times, some of which are as follows:
In November 2014, the scientific and technological aesthetics team was invited to Harbin Institute of Technology to communicate with the students, in fact, Nayan was alone.
In this exchange, Na Yan talked about his views on the technology digital industry and his understanding of products, even if you look at it now, many views and angles still have guiding and reference significance.
On May 1, 2015, Na Yan released the second part of the fourth season of the final four flagship showdowns of science and technology aesthetics, comparing the iPhone 6, Note4, Z3, 930, the end of the video, Na Yan reviewed the feelings since making the video, and said that it was about to be stopped.
This news makes many people unhappy about the Qingming holiday, the Internet began to discuss everywhere, and there are many questions on Zhihu: How to see the goodbye of the rock of scientific and technological aesthetics?
Many people are very excited in Theba and know that some people want to donate, some people propose crowdfunding, and some people directly transfer money to Nayan to express support.
Later, in the voice push of WeChat, Na Yan expressed his situation. 13 days after the announcement of the suspension, Na Yan also published his own Q&A at Zhihu.
I'm na rock, if you watched yesterday's video should know that I have to stop for a while, this idea has been around for a long time, until now I stopped because I want to fill in the pits I dug before.
In the past, it was because of insufficient funds to buy new machine tests, but in the past six months, due to the income from everyone helping to order WeChat advertising, as well as the sponsorship of friends, the economy has been much better.
But how to go in the future has always bothered me, every day there are a lot of job resumes sent to me, and some friends come directly to the house to discuss this matter with me.
But I still haven't come up with a reasonable direction for development, which is the biggest reason to stop, and please help me think about it.
The aesthetics of technology will definitely continue, but I'm not ready! Please give me more time to think about sustainability in the future.
The announcement of the shutdown has instead brought a lot of attention and traffic to nayan.
On May 30, 2015, Bilibili interviewed Nayan and Cat Zi, the host sent by Station B, by means of homepage live broadcast.
After that, Na Yan was constantly invited to major universities for exchange and sharing.
In May 2015, Na Yan went to Tsinghua University
In June 2015, Na Yan went to Heilongjiang University
In October 2016, Na Yan went to the University of Shanghai for Science and Technology
Na Yan is at Tsinghua University
Na Yan at Heilongjiang University
Na Yan was at the University of Shanghai for Science and Technology
In these exchanges and interviews, Na yan summed up the reasons for the shutdown into two points.
(1) Insufficient funds, no money to buy equipment, no money to build a team.
(2) Future development, did not find a reasonable way to make a profit.
During the shutdown of Nayan, the exchanges in these universities have a great role in the development of scientific and technological aesthetics, not only sharing their own thinking on digital technology, but also sharing their own perceptions of self-media and entrepreneurship, no matter what aspects, the charm and value of Nayan and scientific and technological aesthetics have been greatly output.
At the same time, Na Yan has more time to think about how to do the future of scientific and technological aesthetics, in this process, Na Yan, Peng Lin, Wang Ziru have chosen different directions, only pros and cons, no right or wrong.
This kind of personal charm and influence is difficult to spread and accumulate simply by making videos, because there is a lack of opportunities for dialogue, and when the video is once again circulated to the Internet, the recognition of fans and viewers will be further increased.
For entrepreneurs, there are too many qualities and abilities, and one of them is speech.
<h1 class="pgc-h-arrow-right" data-track="137" > information about nayan</h1>
Then the above question, let's rationally deduce that one thing must be said before reasoning, because there is important information in it.
In 2015, Na Yan posted on WeChat his experience of returning to Wuhan University to participate in the defense.
Na Yan laughed at himself, and when he replied, he said this: Hello judges and teachers, I am Na Yan, welcome to the aesthetics of science and technology.
This paper introduces the 2015 annual four flagship showdown, if you are not bothered, you can also put my paper on the table...
Na Yan came with a photo of his ID card in this tweet, and Na Yan is sure that he is a post-80s generation.
OK, the play begins, combined with the information I mentioned above, we now have the following confirmed information:
(1) That rock is post-80s
(2) Na Yan graduated with a master's degree in 2015
(3) Na Yan began filming videos in 2013
(4) Take a video while working on the rock
(5) Na Yan filmed videos in Beijing and Harbin
(6) Na Yan is studying for graduate school in Wuhan
A combination of several information, you will find that Na Yan is working, shooting videos, while studying graduate school, and there is a child, shooting videos in Beijing, reading in Wuhan, not in one place, how can he be busy?
There are two explanations: one is that Nayan is a working graduate student after working, and the other is that Nayan's full-time graduate student is relatively idle, allowing him to go out for work and internship.
This information is retained first, and now we have to solve the following 2 problems:
First, the child in the Xperia Z1 video, is it that rock?
According to this poster ID and the link involved can jump to the official Weibo of the scientific and technological aesthetics, the connection and user ID information and the previous post of the Rock Hair comic can also be corresponded, so the information should be reliable.
In summary, there are differences in the age and gender of the child, and it can be excluded that the child in the video is not nayan's unless there is more than one child in nayan.
Second, what year was Na Yan born?
(1) According to the above-mentioned Nayan daughter was born in 2007, according to the legal age of marriage for men in China is 22 years old, pushing forward, Nayan was born no later than 1985, otherwise it is illegal to give birth.
Therefore, nayan's real date of birth should be between 1980-1985, combined with the aforementioned nayan's 2015 master's degree, nayan graduate school, the age should be between 30-35.
According to the normal pace of schooling, after graduating from undergraduate, the average person is at most 25 or 26 years old, and it is unlikely that the age of graduate school will be between 30 and 35.
Combining all the above inferences, let's take a corollary:
Na Yan is married, Na Yan's date of birth is between 1980-1985, Na Yan is a working graduate student after work.
This is the information we deduce about Na Yan based on Internet information, the above inference is only based on the posts that Na Yan made in the early years, if the authenticity of the post needs to be considered, or if my reasoning logic is wrong, it is another matter. (In order to ensure that the privacy part OF THE ID, link, contact information is not released)
<h1 class="pgc-h-arrow-right" data-track="138" > end of shutdown resume update</h1>
The rock shutdown time is not long, strictly about 5 months, during which several videos are changed every month. The real recovery was in October, and it was clear that Nayan had found its way and the team.
This is an updated video after the end of the shutdown of Nayan, the title has added the word "people", and one of the people who left the country is still an employee of scientific and technological aesthetics. Later, the series was updated intermittently with interviews with a number of people.
In addition to these, the return of Na Yan also brought everyone measurement, live broadcast, information 100 seconds, in the second half of 2016 Na Yan began to live broadcast, while the shooting environment and equipment have also changed, should get the investment.
The future of nayan to the aesthetics of science and technology is: everyone tests + news information + live broadcast + evaluation video, and makes a good distinction between content and profitability.
Everyone tests and broadcasts live, responsible for unboxing experience and product promotion, simply put, the live broadcast room is full of advertisements, business promotion costs, audience tips, Douyu platform signing, Suning advertising sponsorship to solve the problem of profitability.
News information + evaluation video output content, product evaluation comparison and scientific and technological news release, between long video and short video, both to solve the content problem.
For the Rumored Lei Jun evaluation empire on the Internet, it is purely a joke, you will understand after reading the development history of my evaluation agency, zealer has long been without Lei Jun's investment, and xiaomi completely withdrew from Love in 2014.
In the above chart, Venus Venture Capital, a subsidiary of Xiaomi Group, holds 2.06% of the shares of Geek Park, ranking tenth among shareholders, it is impossible to control Geek Park, Geek Park Zhang Peng only has 15% of the shares of science and technology aesthetics, and the actual controller is still 85% of the shares of Na Yan, which is basic economic common sense.
Image from Know-it-all big guy Ethereum
At the same time, the aesthetics of science and technology and Nayan began to appear in various conferences, live broadcasts, interviews, and programs.
In the live broadcast, the rock is full of tricks, in addition to the opening of various new products, experience, there will be a variety of questions to answer, the rock also further liberates nature, funny and throwing stems.
The content of the live broadcast also feeds back the content of the video channel, and some of the content of the out-of-box experience and fan Q&A is edited separately to form a new video content and reduce the cost of creation.
These practices of scientific and technological aesthetics, which also made some fans' mentality change, Na yan is becoming more and more like an entertainment anchor, and the videos of the channel of technological aesthetics are becoming more and more flowery.
In the second half of 2018, Nayan built a new "no-fly time and space" channel, began to evaluate running shoes, sneakers, due to the large number of male groups in digital evaluation, Nayan's new business is relatively smooth.
In January 2019, Science and Technology Aesthetics was rated as Bilibili's Top 100 UP Masters, which is actually a very powerful achievement.
The audience of the digital area is very small, and it is precisely because of the so-called "fancy" video content and personal image of Nayan that it can get the top 100 UP masters, because this realizes the combination of the living area and the digital area, and the user base of the two groups is very large.
Nayan's channel was gradually divided into four: scientific and technological aesthetics, everyone measurement, no-fly space-time, and 100 seconds of information. By the end of June 2021, the number of B-station fans of the four channels of science and technology aesthetics is: 3.64 million + 560,000 + 130,000 + 130,000
As of June 2021, the early junior review media development is different, and the attribute I am talking about is relatively do not bar, taking the B station fans as an example.
Scientific and technological aesthetics, 3.64 million, the strongest personal attributes
Love no technology, 1.08 million, the strongest professional attributes
Zealer China, 830,000, has the strongest platform attributes
Na Yan and scientific and technological aesthetics, the video is the most lifelike, the most relaxed, strong personal attributes, you can feel that he is entertaining, but the public acceptance of scientific and technological aesthetics is the highest, the audience is wide, and the personal brand value of Nayan is also relatively high.
The development model of scientific and technological aesthetics has benefits and limitations.
Advantage one: the profit model is stable, and the problem of video meals is avoided through the unboxing experience products in everyone test and live broadcast. Na Yan answered this question in the live broadcast: the unboxing experience products that appeared in the live broadcast room were all promoted for a fee, which solved the problem of the rationality of the self-media.
Advantage two: the live broadcast time is different from ordinary video, online viewing, large traffic, many products, short production cycle, the income is higher than the simple meal video. This can be seen from the fact that Na Yan did not do second-hand and accessories, and there is enough income just by the aesthetics of live technology.
Disadvantage one: too dependent on Na Yan's personal image, if Na Yan is not there, the richness of video content and the number of views of scientific and technological aesthetics will be greatly reduced.
Disadvantage two: live broadcast time costs and production costs are low, can be edited into multiple videos for distribution, while the profit source is considerable, which will lead to creative laziness, the performance is that the comprehensive evaluation of digital products by scientific and technological aesthetics is getting less and less, limited to some popular products and four flagship series.
Contempt has counted the last 80 issues (2020 data) of the B station channel of scientific and technological aesthetics, of which less than 10 product evaluation videos are produced by single scene shooting, and the remaining 60 or so are the secondary processing of live screen recording videos, as well as two minutes to watch the conference and a few minutes of unboxing experience videos.
Of course, we look at to be calm, live out of the box to get started is a unique model of scientific and technological aesthetics, which also determines its characteristics, there is no right or wrong, only pros and cons.
When they are poor, we want them to earn money sooner rather than later
When they were rich, they scolded them for forgetting their original intentions and only eating
No matter what field, when people are young, they are energetic, creative, and active, and one person can go all over the world.
But there will always be times when energy is exhausted, there will be a family, there will be children, parents will grow old, and employees... It is no longer possible to create without scruples as when I was young.
Instead of mocking how others have lost their original intentions
It is better to learn how others can go to glory
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