Behind the champion's property donation: 10 people have been donated to the Tokyo Olympics, and the marketing purpose of real estate developers is obvious

Text / AI Finance and Economics Agency Li Wen

Editor / You Yong

On August 4, the 2021 Tokyo Olympic Games schedule is halfway through, and the Chinese team has won 32 gold medals, ranking first in the gold medal list. When the good news was transmitted back to China one by one, applause and commendations poured in, and every Olympic season, the news of companies and developers sending houses to champions was not uncommon.

Housing donations have become the norm, and housing enterprises are the most active

Yang Qian, who won the gold medal at the Tokyo Olympic Games, was also the first Olympic champion to be given a house by a company. On July 24, after Ningbo shooter Yang Qian, a 20-year-old Tsinghua junior, won the first gold medal at the Tokyo Olympics, Youngor Group announced that yang Qian would be given a garden house in Ningbo.

Three days later, Yang Qian won the second gold medal. According to interface reports, Ding Guonian, chairman of Ningbo Guohua Group, sent a circle of friends, saying that he would send Yang Qian a villa, and when the champion returned to Ningbo, he could go to Yue Qingshan to handle the formalities on the spot.

Giving a house to an Olympic champion is nothing new. Since the sports star Liu Xiang was given a house, since then Olympic champions Guo Jingjing, Wang Liqin, Liu Xiang, Wu Minxia, Sun Yang, Ye Shiwen, Zhang Jike and other Olympic champions have been given houses. According to incomplete statistics from public information, at least 10 athletes among the champions of the 2021 China Olympic Games have been "donated houses".

Except for Liu Xiang, who won the 2004 Athens Olympic Games and was awarded by the Shanghai government with a mansion worth 2.25 million yuan at the time, most of the houses of other Olympic champions were donated by real estate companies and local enterprises.

Housing companies have also been the most active. At the 2008 Beijing Olympic Games, Baoding's "diving queens" Guo Jingjing and Pang Wei won the championship and won the high-rise residential buildings donated by local real estate enterprises in Baoding City, with a value of 1.6 million and 800,000 yuan respectively. A real estate company in Qinhuangdao, also part of Hebei Province, also announced an incentive to provide one house for each of them. In the same year, Olympic champions Wu Minxia, Wang Liqin, Huo Liang and Zou Shiming were all given an apartment provided by OCT Group.

At the 2012 London Olympic Games, Sun Yang and Ye Shiwen were awarded a house worth about 140 square meters and a value of 3 million yuan by the Greentown Group Award; Chongqing Jinyu Real Estate also gave Li Xuerui, the badminton women's singles champion, a house with an area of 100 square meters.

In the 2016 Rio Olympic Games, Sun Yang won another gold medal, and Greentown sent a house again. In addition to Sun Yang, Olympic champion Shi Zhiyong also received a finely decorated house in Greentown. At that time, the official news of Greentown announced that the Rio Olympic champion came to Hangzhou to choose a house. Greentown Group invited Olympic champions Sun Yang, Shi Zhiyong, Pan Feihong and Wang Shun to interact face-to-face with the owners.

In 2021, swimmer Wang Shun and weightlifter Shi Zhiyong won the championship again, and a community in Hangzhou hung a number of red cloth banners on the side of the road early. The words "Warm congratulations to the owners of the community for winning the Olympic gold medal" and "Warm congratulations to the owners of the community, Wang Shun and Shi Zhiyong, for winning the Olympic gold medal" can be seen everywhere.

In addition to housing enterprises, local enterprises are also an important role in housing donations. After Quanzhou player Li Fabin won the men's 61 kg weightlifting competition and Quanzhou Huang Dongping won the badminton mixed doubles championship, Yuanchang Group, headquartered in Xiamen, announced that they would give away two garden suites of more than 100 square meters.

On August 1, after Tonglu player Chen Yufei won the gold medal in the women's badminton women's singles final of the Tokyo Olympic Games, Lai Meisong, chairman of Zhongtong Express, who is also from Tonglu, ran to Chen Yufei's home and presented Chen Yufei with a set of 170 square meters of real estate in Fuchun; the same other express delivery company Born in Tonglu Yunda Express is not far behind, saying that as a private express delivery company from Tonglu, Zhejiang, it is also necessary to give Chen Yufei a set of Tonglu real estate.

The developer's abacus

The house is indeed a very tempting reward, and many athletes also need to improve their lives by getting good results in competitions. As early as 2010, the first thought of the 20-year-old diver Shi Tingmao after winning the Asian Games championship was to "change the house for his parents after getting the prize money." At the 2012 London Olympics, after Chen Ding won the Olympic men's 20 km race walk, he also revealed that one of his wishes was to change his parents to a big house.

For real estate companies, this is a great opportunity to promote brands and real estate. Under the hype of developers, "being a neighbor with the Olympic champion" has indeed become a major selling point for many communities. When some netizens try to find a roommate who shares a room, they will indicate "in the same neighborhood as Olympic champion Chen Meng, the rent is a bit expensive, do you have any friends who share a room together"?

On August 2, after China's Wang Zhouyu won the women's 87 kg final at the Tokyo Olympics, Banners were hung next to a number of traffic arteries in Wang Zhouyu's community to cheer wang Zhouyu on. Xiao Luyu, a netizen who was a neighbor with Wang Zhouyu, began to seriously study the Chinese weightlifting team, and while she couldn't help but cheer for the excellent results of the weightlifting team, she excitedly said that the Olympic champion Wang Zhouyu was a neighbor in the community.

Behind the owners, the real estate developer values the commercial value. At the end of the 2004 Athens Olympic Games, China Southern Airlines Bi Garden, which donated a house in a large amount, not only donated luxury villas to 8 Guangdong Olympic champions, but also the attitude of China Southern Airlines Bi Garden executives was quite clear, and the donation was to expand the influence of the real estate.

However, there are also many doubts behind the gift. In 2021, the donation of Youngor Group was considered by netizens to be speculation. The day after Yang Qian won the first gold medal for China's Tokyo Olympic Games, Youngor Group spoke out on official social media, saying that it wanted to donate a house in Ningbo for Yang Qian. However, a few days later, Yang Qian's mother said in an interview with the media that no one had contacted her at all. Youngor Group responded afterwards that it was not for speculation, because the house was already sold out, there was no need to do publicity, and the gift of the house was out of sincerity.

This article is originally produced by AI Finance and Economics, an account of Caijing Tianxia Weekly, without permission, please do not reprint it on any channel or platform. Violators will be prosecuted.