Hongxing Erke donated 10 million yuan to Henan, and donated 1 million yuan to the Henan Museum for post-disaster reconstruction, which was praised by the whole network on the hot search. And Luzhou Laojiao, who once donated 30 million yuan for Henan, was ridiculed by the group, not only the stock price fell all the way, the official store live broadcast anchor was directly scolded to withdraw, in just a few days the market value evaporated tens of billions, the loss was as high as more than 13 billion, this matter is not over, and now it has been reported by netizens Luzhou Old Cellar regiment logo publicity, and then the official media said that it has intervened in the investigation, why did Luzhou Old Cellar develop to this point? Last year, as usual, a female blogger posted a video of a cat petting, and she put her foot in front of the cat's nose and let it add toes. This kind of video is very common, that is, to test the cute reaction of the cat, but the video uses the music of the Luzhou old cellar advertisement, so the luzhou old cellar sued the female blogger on the grounds of infringement, and the final result is obviously that the female blogger is unreasonable, the female blogger loses the lawsuit, and is asked by Luzhou Laojiao to compensate 70,000 yuan, delete the video and apologize online. This can stab Lou Zi, originally the video did not catch fire, but because of this apology letter fire all over the Internet, the amount of compensation caused countless controversies. As a century-old enterprise, why bother with an ordinary person?
Is Luzhou Laojiao's reasonable rights protection wrong? Luzhou Laojiao reasonable rights protection is not wrong, and netizens think that female bloggers did not use this video to make a profit, their own economic conditions to bear the amount of compensation is very difficult, a large enterprise lack of 70,000? There is certainly no shortage, but as a century-old brand, it pays more attention to its own brand and the reputation accumulated over the years. The video of the female blogger cat sniffing her feet, with the music and advertising words of luzhou old cellar, think deeper, it is indeed with a derogatory, insulting meaning, whether intentional or unintentional, more or less will bring negative impact to the brand, spoof always has a limit. Is the practice of the old cellar in Luzhou really a small pattern and not close to people's feelings? It is reported that Luzhou Laojiao initially contacted female bloggers many times to request the deletion of the video, but the female bloggers did not have any action, and in desperation, they used legal channels to protect their rights and interests. In fact, taking the legal route is too serious, and there are obviously better ways to deal with it. Everyone can publish their own short video works on social platforms, because the threshold for creation is very low, sometimes it is inevitable that some uncomfortable content will appear, so it can be directly reflected to the platform, if the evidence is conclusive, the platform will take the initiative to delete or not show.
At present, Luzhou Laojiao and the blogger in this incident, both sides are losers, female bloggers have no money, Luzhou Laojiao has a "small pattern" impression because of 70,000, so that it lost tens of billions in vain. The female blogger is not the first to be accused of online infringement, and will never be the last. Luzhou Old Cellar is not wrong to maintain music copyright, and the creation is not easy to come by. Like Li Zhi, who was exposed today and Black Tail Sauce has long been divorced, he was pointed out by Li Zhi in the first season of "Spit Conference", the show had a total of 47 seconds of music infringement, and an hour later Li Shi apologized on the social platform, and completed all the licensing contracts within one day, because Li Zhi's attitude was excellent, so he obtained Li Zhi's free authorization and became a friend. Such a smooth result, some people may want to ask, is this Li Tian's spending money on marketing? Who is Li Zhi again? Li Zhi, a Chinese mainland folk singer and independent musician, is called "Forced Brother" by netizens. Speaking of which, this is not the first time that Li Zhi has defended his rights, before Kugou put the music works on the shelves without Li Zhi's permission and played and downloaded them for free, li Zhi sued for music copyright infringement, this lawsuit was fought for two years, and the final result was that Li Zhi won the lawsuit, but he also posted 1616 yuan. It is enough to see his importance of music copyright, and also in response to the words of his lawyer, not to lose much, just to ask for an explanation.
In the entertainment industry, not only Li Zhi sued by Li Zhi, but also the original musician Mao Buyi, when "Children of Tomorrow" launched a national tour, Mao Buyi was not easy to adapt and cover "Memories of Zhengzhou" at Zhengzhou Station, but did not contact the original author Li Zhi, so Li Zhi on the social platform Aite Mao is not easy, hoping to get a reasonable explanation, as soon as the matter happened, Mao Buyi replied at the first time, saying that he would deal with this matter immediately, and would supervise the whole process. It will not damage the interests of any musician. Subsequently, Mao Buyi issued a formal apology statement on the social platform in the early morning of the next day, explaining in detail the ins and outs of the matter, saying that these copyright matters were fully handed over to the organizers to deal with, out of trust, did not ask too much about copyright matters, thus causing negligence, and also said that he would cooperate with Li Zhi's rights protection. Mao's attitude of admitting mistakes has also been praised by the majority of netizens, paying attention to music copyright, which is a kind of respect for musicians. However, it is not excluded that he is afraid of Li Zhi's seriousness in safeguarding his rights. Defending rights is a good thing, it's respect for the original author. Here you have to pick up Jia Ling's "plagiarism incident", 14 years of Jiangsu Satellite TV variety show "Let's Laugh Together", Jia Ling has a comedy work "Little Brother", in which she played a deer hunted by hunters, and then frequently caused a bunch of hilarious incidents with the help of little brother.
The work is indeed funny, the premise is that you have not seen the Korean comedy variety show "Finder", as long as you have seen this variety show, you can recognize that the work, whether it is costume props, human settings, plot, lines, or even background music, is a copy of the Korean comedy variety show, because the program frequent plagiarism and infringement, and finally angered the Korean television station, so the Jiangsu Television Station and the State Administration of Radio, Film and Television raised questions, but also triggered the attention of the People's Network and CCTV, and finally the program was suspended. But Jia Ling is far from being as popular as she is now, so she has not received much attention. Later, the goddesses and female men in the Spring Festival Gala "Joy Street" in 15 years were also found to be very similar to Korean comedy variety shows. As well as the entire "Kuchacha, Kuchacha" awkward dance, the comedy "Unjust Memory" of eating spicy chicken red mouth, it has also been found to be a copy of Korean creativity and so on. In the face of the accusations of netizens, how did Jia Ling answer? She said that these are not plagiarism, but taking other people's things to perform, and she has plagiarized works, but not this.
I don't know what to say about the answer. However, I have to admit that it is difficult to create a comedy work, and it is not realistic to frequently create a new script, which is probably the reason why Jia Ling mainly participates in variety shows. From the protection of rights in Luzhou Laojiao, to Li Zhi's questioning of Li Shi and Mao, to Jia Ling's infringement, every time rights protection and plagiarism can cause a lot of controversy, how do you think about this matter? Welcome to leave a comment, long press comment like there is a surprise Oh.