Voice of The Mountain Jin Rong Media: On March 24, the majestic Tianya Mountain told the vicissitudes of the thousand years of wind and rain; the vast Tuotuo River sounded the clarion call of the times.
In The City of Yuanping, Shanxi, known as "Dongshan Cash Cow, Xishan Cornucopia, and Middle Rice River" on the banks of the Tuotuo River, the first shanxi Yuanping Fuchenghui Food Co., Ltd. is labeled by the locals as "Yuanping Taste" and continues to innovate and develop. Fucheng Hui is an excellent cake shop, director unit, member-level unit and four-star cake shop in the baking industry in Shanxi Province, mainly processing cakes, bread, original pan kui and so on. In particular, the original pan Kui is a kind of sweet pie baked in the noodle oven, rounded rectangular, golden skin, delicious, sweet, crisp and crisp, it is a traditional stove food species in China, and it is the only enterprise in Yuanping City that has passed QS certification. What is the origin of such a delicious cake, how is it made, and what is the prospect of the pot queen market now? A few days ago, with these questions, we specially walked into Shanxi Yuanping Fuchenghui Food Co., Ltd.
A hundred years of inheritance, condensing the soul of the craftsman
The original pan kui has a long history of production, more than 300 years. It is a traditional specialty product of Yuanping, in Yuanping, it can make people think about it, and highlight the local characteristics of food, and the pot is one of them. Pot Kui is a kind of sweet pie baked in the dough oven, about inches and a half wide, about 3 inches long, rounded rectangular, each weighing 2 two, oval, the crust layers can be peeled off, the oil is not greasy, crisp and not scattered, characterized by chewing sharp mouth without sticking teeth, storing color and taste unchanged, always crisp as ever.
Legend has it that the original pan was created by chance by an apprentice at a bakery. One day, the owner of the bakery and the master went out to run an errand, and the apprentice added some puff pastry to the flour left over from the mooncake, wrapped it in some sugar filling, pressed it into a shoe sole-like cake, and put it into the oven. When the master returned, he saw that the apprentice was eating the cake, and he took it to taste, and the cake was crisp and sweet, and the taste was wonderful, so he asked about the method, and the disciple told the truth. The master felt that the cake made by the apprentice was crisp and sweet, the sugar juice was like honey, and the taste was not worse than the moon cake, so he agreed with the apprentice at the moment to continue to make it like this, and named this cake pot kui. Soon their pot queen became famous in the local area and became a must-have item for people to visit relatives and friends.
According to Li Shuanglong, the inheritor of the pot kui skills and the general manager of the former Pingping Fucheng Hui Food Co., Ltd., the humble little cake of the original pan kui was pulled a little farther away, and it is said that it was also related to Cixi, who fled through this place. In that year, after Empress Dowager Cixi and her party left Huairen County in Shanxi, they came to Yuanping Mansion to stay in the Xialin Garden in the city. At that time, when Yamen was preparing the imperial meal for the empress, he put the pot as a snack, and when Lafayette saw it, he said, "Can something that looks like the sole of a shoe be delicious?" After listening to the introduction, she broke a small piece and tasted it, but after tasting it, she picked up a relish and ate it, and said happily: "Good, good, really the leader of the stove food, it looks like a shoe sole." Empress Dowager Cixi's golden mouth and jade words, whose name "Pot Kui" is the evolution of the "Kui of The Furnace Food" given by Cixi.
Ingenuity "quality" manufacturing, long-lasting prosperity
Yuanping people love to eat pot Kui, generations of Yuanping people, all regard pot Kui as an important noodle food species, never tired of eating. Today, the dry food that used to fill the stomach has slowly become an industry.
Fu Chenghui, a private enterprise that mainly produces baked food pots and pans, is a pioneer in transforming the original pan kui from a folk snack into a specialty commodity. Li Shuanglong and general manager, as the inheritor of the original pan Kui technology, told us that since its establishment in 2007, the company was originally a cake chain direct store, and it is difficult to expand its shelf life and quality balance as a local specialty. After more than ten years of trial and error, we have finally overcome the technical difficulties in the production of pot kui, each link can be strictly implemented in accordance with the program, while promoting standardized operations, with physical testing and quality control, starting hardware supporting facilities, gradually scale, diversification, branding, in order to improve product quality and develop a series of products while deeply cultivating the peripheral market.
All along, in order to maintain the taste of the product, the company's production of pots and pans has never added a little preservative, but also shortened the shelf life of the product, increasing the difficulty of circulation. Its process is generally divided into six major procedures: ingredients, processing, molding, baking, drying, and packaging. Among them, drying should ensure that the pot is thoroughly dried and cannot be dried. The reporter saw in the packaging workshop that the workshop is equipped with ozone generators and ultraviolet lamps, and the general pot is sent to this workshop, and it is necessary to disinfect the ozone generator for 20 minutes to enter the packaging process.
In Fu Chenghui's production workshop, all processes are completed by hand by workers. According to the staff, under the operation of the machine, the production of pots and pans such as noodles and rolling noodles is more convenient, but for some reasons, this machine is used to make bread, and the production of pots and pans is still manual. It turned out that in 2010, the company wanted to open up the foreign market, so it customized a pot and pan processing machine. After the machine was launched, the output of the pot queen immediately kept up with the market demand. However, after a period of experimentation, it was found that the taste of the pot quill was much worse. Because, the proportion of the filling and the skin produced by the machine is out of balance, the filling is not evenly spread throughout the cake, and the mouth feels seriously affected. In December 2012, the company began production in a manual-based and machine-supplemented manner. At the end of February 2013, the factory resumed manual processing, and although sales declined, the quality was guaranteed.
"The people take food as the sky, and food takes safety as the first." He often said this: Food engineering is a conscience project, a major matter that is truly related to the interests of consumers, and there is no room for sloppiness. Educate employees to do things according to their conscience, and take the production of healthy, safe and green food as the ultimate mission of the enterprise. When asked why he did not expand production to meet the market, general manager Li Shuanglong said: "What we want to do is the brand, but also the conscience." He said that the first is that the normal shelf life after the output of the pot is shorter, only 10-15 days, and it is more prone to mildew and storage in the summer. The practice of extending the shelf life of similar products in China is usually to add antiseptic additives. The increase in antiseptic additives may affect the taste of food, and more importantly, there are potential food safety problems. Therefore, the factory insists on not using any antiseptic additives, and in this way, the short shelf life also seriously affects the sale of goods to other places. Establish product quality "red line awareness" and "bottom line thinking", this concept has been deeply remembered by every employee, the company in the adherence to the casting of the soul, adhere to the product quality, win the trust of the city, long prosperity, won the trust of businesses and consumers. General Manager Li Shuanglong said: "Now, the people have money in their pockets, and our original pan Kui family can afford to eat." We do a good job, develop for a long time, for the people to keep this old taste, the traditional original pan Kui, what is the taste of 20 years ago, 20 years later to eat, or this taste. ”
Embrace the times and innovate marketing
Most of the people who make and produce pots and pans in Yuanping are small workshops, and Fucheng Hui is the only enterprise in Yuanping that has obtained a food quality and safety production license. In the original Pingfu Chenghui Food Co., Ltd., we have built a service culture of "honesty and trustworthiness, customer first", created a credible brand of the enterprise, and formed a comprehensive enterprise integrating production, distribution and sales. The company has established 10 direct stores in the original Ping and Xinzhou urban areas, with the products of the pot Kui as the fist to drive other characteristic products to sell to a number of circulation markets inside and outside Shanxi Province, the province is mainly Taiyuan, Datong, Shuozhou, outside the province mainly in Inner Mongolia, Beijing, but also south to Sichuan and other places.
Wine aroma is also afraid of the alley deep, although the brand characteristics of the original pan Kui have been very prominent, but in the era of mobile Internet, through the online and offline omni-channel operation is the development direction of the new business survival model and the needs of the times, only in this way can we better meet the market demand, so that the old brand will always maintain its youthful vitality, with the help of new channels and resources, the "aroma" of the old pan Kui will drift farther and longer. In August 2019, after Yuanping City was successfully shortlisted as a national e-commerce into the rural comprehensive demonstration county, the company after many exchanges with the e-commerce agricultural products uplink system project operation team of Beijing Jiashi Centennial Education Technology Co., Ltd., and accepted a full range of professional guidance for e-commerce, understanding that first of all, from the business philosophy to update, to truly grasp the "Internet thinking", with the standardized vision of e-commerce to see the problem. At the same time, the professional team of the e-commerce department of the Yuanping Project Department provides detailed business process planning for it, takes the product "online goods" as the core idea, integrates high-quality products, culture, scientific and technological products, and life concepts into the project, focuses on creating the brand influence of the original Pan Kui, promotes the inheritance of the historical context of Yuanping, the improvement of urban connotation, and introduces a standardized product processing system, which greatly improves the production and processing efficiency and effectively reduces the operating costs. After completing the processing of front-end products, it also guided it to endorse the new retail platform with "ingenuity" and "need for excellence", combined with the advantages of Jiashi's century-old resources, to carry out flagship stores on Internet platforms such as poverty alleviation 832, Jingdong Shanxi Pavilion and "Pinduoduo", to carry out the operation of online e-commerce poverty alleviation platforms, and to provide packaging design and upgrade services, enhance brand power, effectively support the network sales of enterprise products, and achieve a 5-fold increase in sales revenue. At the same time, through pre-job technical training with farmers in surrounding villages, arrange them to engage in the work of noodles, rolling noodles, transportation, sales and other positions in the company, according to different positions and benefit assessments, the per capita monthly income is between 2500-4000 yuan, so that they have achieved stable poverty alleviation.
Excellent quality, mellow taste, the original pan Kui "old brand" brand, in the consumer to establish a good reputation. Internal training of service awareness, external plastic corporate image, become the unified action of all employees, in the social business activities have received good results. In the future, the original Pingfu Chenghui Food Co., Ltd. will be in the new era of "singing on stage" and then start, while helping to carry forward Chinese culture, with the help of cultural empowerment, further expand production capacity, establish a high-standard modern food production base, expand sales channels, achieve online and offline interaction, promote brand transformation and upgrading and high-quality development, so that the original Flat Pot Kui brand truly goes to the whole country.
Do not forget the original intention, repay the society
Give someone a rose and leave a lingering fragrance in your hand. Entrepreneurs must not only revitalize their own businesses, but also take the initiative to assume social responsibility. This point was vividly interpreted by Li Shuanglong.
Under the leadership of General Manager Li Shuanglong, after more than ten years of trial and error, the economic strength of the former Pingfu Chenghui Food Co., Ltd. has continued to grow, Li Shuanglong has always pursued the concept of "how big the enterprise is, how big the social responsibility is", has been enthusiastic about social welfare undertakings, and has participated in activities such as poverty alleviation, donation of funds for education, and charitable donations for many times. "I think giving back to the society is also an important part of our corporate culture, although the charity we do is only a drop in the bucket, but our original intention is to guide more employees, and even more people from all walks of life into charity, more or less pay a little to take care of the vulnerable groups, improve each other's quality of life even a little, and create a good social atmosphere." I feel that helping others is both a thing that makes me happy and a sublimation of my own soul. Obviously, Li Shuanglong's words were full of sincerity. He learned that Li Yaru, the daughter of Li Guifeng in Duzhuang Village, Dongshe Town, could not go to school in poverty, sponsored the children's school fees and clothing, and visited poor households every year. From 2017, 2018, and 2019, for three consecutive years, Li Yaru, daughter of Li Guifeng, who was impoverished by illness in Duzhuang Village, Dongshe Town, Li Shaojie, son of Li Xiaojie, son of Li Xiaojie, a poor household in Li Lika, and Li Jianbin, son of Li Xiaolian, a special poor family, lived for 1,300 yuan per child per year, and also told them in a serious tone: We must face the difficulties in life in front of us with a positive and optimistic attitude, and only self-confidence, self-reliance, and self-improvement are the precious wealth of life. He hopes that the assisted students will study hard, turn their gratitude into a driving force for moving forward, and strive to grow into people with real talents and practical learning, and more importantly, they will become a person who carries forward the positive energy of society. Now Li Yaru, Li Shaojie, and Li Jianbin's three children have entered junior high school, and some have been admitted to high school.
Li Shuanglong is not only keen on public welfare, he also led his family and friends. When he heard that a child had leukemia, he mobilized people around him to donate money for his treatment. Disabled people who cannot work normally due to physical disabilities are also arranged to work in the company to engage in cleaning work, and the monthly wage of 1800 yuan is packaged to eat and live. Every Spring Festival, Mid-Autumn Festival, Chongyang Festival and other traditional festivals, he will take the purchased rice, noodles, oil and other daily necessities to the homes for the elderly, military martyrs and families of widows and widows to visit and send them warmth, in recent years, he has donated more than 200,000 yuan for the families of military martyrs and widows and widows.
"Think of the source of drinking water, think of the rich and think of progress." Li Shuanglong also often told the people around him that the development of the enterprise is inseparable from the concern of the local party committee and government, and the support of all sectors of society, so he takes it as his duty to repay the society and be grateful for his hometown. In recent years, the company has provided a platform for the transfer of rural surplus labor force and the employment of college and secondary school graduates, absorbing more than 600 rural surplus labor force and more than 80 college and secondary school graduates, providing a good employment environment for local young people, so that more and more people can live a rich life through their own struggles. Li Shuanglong repaid the local people in the way he could, and also became a model for a new type of professional farmer entrepreneur.
Three hundred years of ups and downs, fourteen years of hard work. Facing the future, how can the original Pan Kui "old-fashioned" brand be better inherited and developed? General Manager Li Shuanglong sighed and said: "Yuanping Fu Chenghui Food Co., Ltd. will continue to uphold the purpose of integrity and dedication, innovation and development, carry forward the cultural connotation of tiandao reward and diligence, and carry forward the cultural connotation of tiandao remuneration and virtue, follow the business philosophy of quality first and customer first, and adhere to the corporate value of dedicating to the hometown and repaying the society." Do not forget the original intention, forge ahead with innovation, and continue to take the road of differentiation, personalization and characteristic national brand shouzheng innovation. (He Wensheng)
Editor-in-charge: Guan Xiaoyun