When the Dragon People's Festival and the Chongyang Festival meet together, the old people of Chunshan Wanshu naturally have more happiness and sense of gain.
Text | Wang Yan
Dressed in a cheongsam and wearing a red hat, Ms. Yang is radiant. She set up Pose in front of the camera for a while, played a song in front of the Yamaha piano, tasted a delicious buffet with her friends, and made osmanthus cake at a long table.
For her, this year's Chongyang Festival (October 14) gave her a kind of rebirth happiness - the 71-year-old is a cancer patient, her daughter is abroad, and her wife has passed away. Since staying at Longhu Chunshan Wanshu Shanghai Minhang Yinian Apartment (hereinafter referred to as "Minhang Yinian Apartment") located in The Star Club in Maqiao Town, Minhang District, Shanghai in August this year, she has met many new friends and is also very cheerful.
It is understood that since its official opening in October 2019, the quality space construction, intelligent system application, and new neighborhood community life concept of Minhang Yinian Apartment have all gained the elderly group to become longmin. At present, 40 elderly people have stayed here, with an average age of 78 years old.
And the family banquet on the day of the Chongyang Festival on October 14, let the elderly here play for a day, and the young one.
Chongyang Festival's hipster feast
Because this year's Chongyang Festival is a working day, many children of the elderly may not be free to come. Therefore, Minhang Yinian Apartment specially invited tenants and elders of the nearby Guanyu (Longhu's rental housing brand) to celebrate the "Longmin" (Longhu owners, members, tenants and other users) exclusive event - Longmin Festival.
At the same time, Minhang Yinian Apartment prepared a big surprise for the elderly people who stayed - smoking blind boxes, hand-drawn comic headshots, making up for the elderly and providing retro costumes to take pictures... Let the elderly return to their youth in the activity room.
This group of post-80s and post-90s crown apartment tenants also play games with the "70+" and "80+" elderly. Through the company of this day, the young Longmin inherits the excellent tradition of respecting and loving the elderly.
A gathering place for elderly intellectuals
Taking advantage of the gap between making osmanthus chongyang cakes, Ms. Yang confessed to Xinmin Weekly that she felt lucky to be able to stay in Minhang Yinian Apartment.
Ms. Yang was a finance minister before retirement. After retiring, she has been dancing ballroom dancing at the university of the elderly, and her retirement life is colorful. After falling ill, Ms. Yang needed someone to take care of her, but her daughter was abroad. Ms. Yang has also looked for a live-in nanny, but she always feels uncomfortable. To this end, Ms. Yang thought of going to the pension apartment. "I don't like to share a room with people, and I don't want to live in a remote place, so I searched a lot of information on the Internet and finally found that Longhu Chunshan Wanshu was very suitable for me."
Chunshan Wanshu is a pension business brand launched by Longhu in 2018 and currently has two projects in Shanghai. In addition to the Minhang Yinian Apartment, there is also a comprehensive service center for the elderly in Wanshu Gu Village, Chunshan, Longhu. Ms. Yang inspected both projects and finally chose Minhang Yinian Apartment.
In Ms. Yang's view, Minhang Yinian Apartment is surrounded by shopping malls such as Xingyuehui, residential area and Guanyu, which are very rich in format and also have fireworks. "Sometimes I hear the laughter of the children downstairs walking by, and I feel that this place is full of life." The layout of each person is also what she needs, the room has air conditioning, fresh air system and underfloor heating, and the living room in the room, equipped with a washing machine and refrigerator, makes her feel very at ease. There are doctors and nurses here, and the medicines of the elderly are uniformly managed. Ms. Yang now has to go to the hospital for chemotherapy every 21 days, and Minhang Yinian Apartment will arrange a nurse to pick her up and come back, so as to save her worries.
This Chongyang Festival may be the happiest Chongyang Festival after Ms. Yang fell ill. Her daughter, who was far away, called her by video that day and found that her mother's makeup was exquisite and radiant, and she was also at ease. For Ms. Yang, whether it is smoking a blind box, working as a model, making heavy yang cakes or eating a family dinner with young people, she feels the joy of her later life.
"Xinmin Weekly" found that there are also cases of couples living together in Minhang Yinian Apartment.
The 80-year-old Ren Grandma was a manager before retiring, but now her legs and feet are not very convenient, and her family house does not have an elevator, and she moved in with her wife in June this year. Ren's children are all abroad, she used to go to Xiamen with her wife every winter for the winter, and now she is in minhang Yinian apartment, because there is floor heating, so she lives very satisfied. Some friends of similar age came to see her, and Grandma Ren would also suggest that they also consider coming here for the elderly.
Although Grandma Ren, who is plagued by a variety of chronic diseases and has inconvenient legs and feet, cannot take photos in disguise like Ms. Yang, she also enjoyed a delicious family feast with her wife on this Chongyang Festival, and felt a piece of respect for the elderly by the staff of Longhu Chunshan Wanshu and the volunteers of Guanyu.
Grandma Ren (black) and wife (short-sleeved man in gray opposite)
Tsubaki Manshu's fusion attempt
When the Longmin Festival and the Chongyang Festival meet together, the sense of happiness and gain of the elderly is naturally more. The minhang Yinian apartment held for the first time to integrate the two major festivals also reflects the original intention of Longhu's layout of the pension industry.
Since its birth in 2018, Longhu Chunshan Wanshu has conformed to the trend of population aging, focusing on the first- and second-tier city clusters with Beijing, Shanghai, Chongqing, Chengdu, Hangzhou and the Guangdong-Hong Kong-Macao Greater Bay Area as the core, and continuously optimizing spatial operation solutions in the core area of the city. Taking Minhang Yinian Apartment as an example, as the first pension project of Longhu Chunshan Wanshu in Shanghai, it is located in the Minhang Maqiao Xingyuehui that integrates business, entertainment, leisure and other full formats, and adjacent to the Crown Apartment, the quiet location allows the elderly to feel the temperature of the city and the convenience of life, and can also recuperate in an apartment with convenient facilities and professional services.
Shanghai's pension service pattern is "9073": 90% of them have to stay at home, and the number of community pensions and institutional pensions accounts for 7% and 3% respectively. The "embedded community care center" model of Longhu Chunshan Wanshu almost simultaneously meets the needs of community pension and institutional pension, and empowers community pension.
It is reported that in the future, Longhu will continue to deepen the pension market, continue to upgrade the pension service, follow the six core service concepts of closeness, personality, participation, integration, wisdom and meticulousness, and provide customized pension services for the needs of customers in different regions, including life care, activity intervention, medical support, diet and nutrition, health care and rehabilitation, clinical nursing, property convenience, derivative services, etc. In the aging city, meet the elderly's yearning for a better life, and implement the Longhu concept of "treating you well for a lifetime".
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