On the evening of August 30, Cui Yong, vice president of the Agricultural Bank of China, said at the 2021 interim results conference that since the beginning of this year, the Agricultural Bank of China has continued to carry out the escort action of the brand strategy of one private bank, deepening brand building from customer service, product innovation, team empowerment and other aspects, and the business market has maintained steady growth. As of the end of June, the number of private banking customers of ABC exceeded 160,000, and the scale of assets under management exceeded 1.8 trillion yuan. In the future, ABC will consolidate the differentiated competitive advantage of ABC One Private Bank through the following measures.
The first is to help customers steadily increase their wealth, relying on the Ying series of product systems, joining hands with high-quality asset management institutions in the market, taking risk prevention and control as the bottom line, building a product echelon in turn according to different investment preferences of customers, and currently the six-profit system, through professional investment research capabilities and asset allocation service capabilities, to help wealth customers grow safely and steadily.
The second is to enhance the service capabilities of wealth inheritance, build a heng series of family trust service brands, and realize the professional combination and resource combination through the three major solutions of cash, insurance and charitable trusts, and provide integrated services for the inheritance of customers' family businesses.
The third is to strengthen diversified comprehensive services, adhere to the service concept of one-point access and comprehensive coordination, use the strength of the group and the wisdom of Hui Quanxing to fully meet the needs of private customers, families, enterprises and society, especially in terms of social responsibility, build a multi-functional integration of one private bank public welfare laboratory and resource integration, professional research, charitable trust solutions, etc., build a full-chain public welfare financial ecology, and strive to meet the needs of high-net-worth customers, social organizations and government departments in the field of public welfare and charity, and help achieve common prosperity.
The fourth is to strengthen the construction of the professional service system, continuously consolidate the "1+1+N" private customer service system, accelerate the construction of the wealth management center, strengthen the management and professional ability of the wealth consultant team, continue to use technology to empower financial services, and continuously improve the customer experience.
At this stage, the Agricultural Bank of China is increasing the investment of resources in all aspects and working together with professional teams to build a comprehensive wealth management service model based on the family, explore the construction of an open wealth management supply platform, become an expert in product procurement and asset allocation in the whole market, and strive to create a competitive wealth brand system.
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