Anti-seasonal vegetables are not uncommon now, and eating a variety of seasonal vegetables in winter has become a habit of many people, but there are always some people who are prejudiced against anti-seasonal vegetables. But did you know that there is a kind of fruit that can be bought in all seasons, and the key is natural. Diners like it, and growers love it, so what about this fruit? The search understood, and three words were printed in the mind, jackfruit. It is also called tree pineapple, wood pineapple, paramite and so on.
For us, it may be over after understanding, but for one person, this fruit has an inseparable relationship with his life.
This should start from 2016, 26-year-old He Zhong is working in Guangdong, and it is this year, occasionally an opportunity, the first time in his life late to Boromi. This strangely shaped, jagged fruit has a natural rejection of the first attempt. But under the strong recommendation of friends, and as a high-end fruit at that time, or decided to try it, He Zhongzheng grabbed the thick fat and dry flesh and ate it, and was immediately fascinated by this rich aroma and taste, and could not stop eating. At that time, like many of us, we couldn't tell the difference between jackfruit and durian and durian honey, but I knew that they were very expensive, "a small box is dozens of pieces, ordinary people can't afford to eat."
After this first encounter with jackfruit, a "high-end fruit", He Zhongzheng came to Hainan, only to find that everyone had a deep misunderstanding and began to pay attention to this fruit.
The farther north jackfruit goes, the deeper people misunderstand it, and on Hainan Island, it does not actually look so "delicate". It is planted on the side of the road, planted in the courtyard, it can be said that in Hainan, jackfruit can be seen everywhere. Hainan people say that this fruit is the best to grow, you can throw a seed at will, you can grow there, do not have to take care of it. According to the "Chronicle of Hainan Province and Agriculture", in the early days of liberation, jackfruit was mainly distributed in red land areas such as Qiongshan, Wenchang, Tunchang, Chengmai, And Ding'an, and now it has spread throughout the island, from 16 meters above sea level to more than 1600 meters, everywhere.
In fact, as early as the end of the Qing Dynasty, there were already traces of jackfruit on Hainan Island, but they were mainly wild jackfruit, and there were few artificial cultivations, but the variety was single and the yield was very low. Today's Hainan Island jackfruit, is the introduction of Malaysia No. 1 variety, by Hainan Danzhou state-owned West Union Farm in 1999 from Malaysia, Thailand to introduce successful trial planting, with "fast effect, high efficiency" advantages, planting 18 months can be four seasons of fruit. However, due to transportation restrictions, this efficient fruit is limited to self-production and sale on the island.
After arriving at Hainan Island, He Zhongzheng was completely conquered by this fruit, "I have never seen a fruit that is more fighting than Hainan jackfruit!" "Other fruits in other provinces, if the yield, two ripe a year, is already very "diligent" and high yield, but this kind of not too much care, but can continue to grow results, or the first time to see. Without too much investment, the key to high yielding fruits is still the "king of fruits", which is expensive in other places.
He Zhongzheng seems to have found a business opportunity, but when he first arrived in Hainan, he also found that this fruit has always been sold offline, and some of the large fruits are sold all over the country, and the most seen in the supermarket is the jackfruit that has been peeled off and flesh boxed, and the price tag is posted on a large price tag, which is also the kind that He Zhong was eating in Guangdong at that time. There are also a large part of the small fruits, which are processed locally into dried jackfruit, and some are used as rations for livestock.
In fact, it is not that the supermarket does not have the entire jackfruit sale, but people have been dissuaded when they see the huge fruit, as well as the impersonal appearance, and for many mainland diners, they do not really understand this delicacy, compared to the finished product of peeling the flesh, it is indeed easier to accept the latter, after all, the golden candor looks also a lot higher-
"We want the whole country to eat jackfruit!" This was the "ambition" of many new farmers at that time, and they had been looking for a way out.
At the beginning of 2018, Guo Fusheng sniffed the smell of jackfruit and turned to Hainan. At that time, he had already operated many e-commerce projects. He Zhongzheng is also one of the "ambitious" fruit farmers, the two hit it off, one is responsible for online, one is responsible for offline; one is responsible for operation, and one is responsible for supply. The only thing that this pair of gold partners has in common is that they are both darker. Guo Fusheng expressed himself in this way: "We vividly interpreted the growth process of jackfruit, first draw strips, then grow fat, and finally the fruit body is soft and the skin darkens, that is ripe, haha." ”
Every year in August, one of the seasons when jackfruit is on the market in large quantities, eight ripe jackfruit are cut from the tree and sent to a large truck to receive the goods. In the Qiongbei Market, you can also see jackfruit selling on the shoulders, there are also stalls on the side of the road, and at the acquisition station at the entrance of the village, you can also see the jackfruit waiting in line for acquisition. These days are also year after year.
Jackfruit wants to go out of the island, challenges continue, typhoons from time to time, there is logistics, the key jackfruit can not take the plane, the most efficient mode of transportation can only be the ship, the original logistics system is not efficient, has always been the threshold of jackfruit out of the island. There is also the fear of overriding on the road in summer, the fear of sick fruits in winter, and the easy decay on rainy days. Therefore, if any link is not well controlled, it is easy to have problems and lose all the time.
In the past two years, in recent years, with the continuous development of e-commerce in Hainan and the continuous improvement of local logistics facilities, he Zhongzheng and Guo Fusheng's main battlefield has been placed in Pinduoduo, the country's largest agricultural product uplink platform. It is also a complete change of the original "backward" model, after the operation model of "a thousand hammers and hundreds of hammers", they currently use the origin of the direct hair model: on the one hand, through the platform to collect a large number of "sweet" demand; on the other hand, they cooperate with more than 700 fruit farmers in Sanya, Danzhou, Wanning, Wenchang and other places, harvest in the early morning, the fruit does not land, directly on the assembly line, the express delivery that night.
"This model, because the path is short, the storage can save two points, and the after-sales savings are fifty cents; after the single volume is increased, the express delivery saves two points." That's how the price is cut out. He Zhongzheng said that in the next step, they intend to contract orchards to further consolidate the advantages of the resource sector. With the efforts of new farmers such as He Zhongzheng, cutting through thorns and thorns, and showing their own magic, jackfruit, which was once a quiet corner, is accelerating its penetration into the prosperous domestic market.
"In the first two years, our monthly order volume was usually 100,000 plus; this year, when the single volume was booming, there were 10,000 orders a day, and even if the orders were compressed, there were 2,000-3,000 orders/day." Guo Fusheng believes that this year's jackfruit has been selling hot, there is no off-season, "peak orders exceed 200,000 orders per month, compared with the same period last year doubled more than that."
On August 17, Pinduoduo officially opened the third agricultural goods festival, He Zhongzheng learned that this year, Pinduoduo will carry out quality upgrades on the basis of the previous two agricultural goods festivals, focusing on the "tens of billions of subsidies" to the national high-quality agricultural production areas and geographical indication agricultural products to over-subsidize, to help major agricultural production areas to create high-quality production area brands, improve the visibility of geographical indication agricultural products.
For the market-sensitive He Zhongzheng is also the first time to register, for Hainan jackfruit is also an excellent opportunity, in order to cope with the next three months of peak season, but also specially dispatched Danzhou, Wenchang and other places monthly supply of 6 million pounds.
And in the past two years, for the growers of jackfruit in Hainan, because there is no major typhoon impact, they have also achieved a bumper harvest, and because the price has been high, the planting area is also increasing, and this year also decided to be a big year for jackfruit.
Dr. Su Lanxi of the Institute of Spices and Beverages of the Chinese Academy of Tropical Agricultural Sciences introduced in his main paper "Research Status and Development Trend of Polo Honey Cultivation" that at present, china's jackfruit cultivation area exceeds 10,000 hectares, most of which are in Hainan, and has formed large-scale commercial cultivation, with an annual output of more than 150,000 tons and an annual output value of about 2 billion yuan.
With the continuous improvement of production, the price of jackfruit is no longer so "golden", in previous years, it was hundreds of yuan at every turn, and now through the subsidy of the Pinduoduo Agricultural Goods Festival, a single net fruit of more than 20 kilograms, the subsidy price of the agricultural goods festival is less than 50 yuan. It has achieved a "win-win" for growers and diners, which also makes more people who have not tasted jackfruit willing to try it.
"Jackfruit is a fruit with a particularly high return rate, one situation is that children like to eat; the other is its own social attributes, colleagues and friends can take turns to buy and eat." Guo Fusheng said.
Hainan jackfruit out of the circle, Yongxing lychee, Sanya mango, Chengmaifu orange, Baoting rambutan... Will these be far away? With the support of the free trade port policy, taking the e-commerce express, Hainan's tropical fruits are making our lives more and more sweet.