Cover news reporter Xun Chao
【Cover Parlor ・Personal Profile】
Li Peng, visual director of the "China Festival" series of programs of Henan Radio and Television Station in 2021, and general director of "Qixi Fantastic Tour" and "Mid-Autumn Festival Fantastic Tour". Representative works: Visual design of the 2019 Henan Provincial Spring Festival Gala, visual director of the 2020 Henan Provincial Spring Festival Gala. Dance "Tang Palace Night Feast" Tai Chi "Heaven and Earth" Dance "Paper Fan Scholar" Dance "Dragon Gate King Kong" Group Dance "Kung Fu Shaolin" Underwater Dance "Roselle Endowment" Visual presentation.
When traditional festivals and modern fun are integrated across borders, when modern technology and traditional culture collide perfectly, what kind of wonderful reaction will occur? Henan Satellite TV's "Wonderful Tour" series gives a breathtaking answer. From the warm cultural current blown up by the Spring Festival "Tang Palace Night Banquet", to the dress of the Dragon Boat Festival's "Roselle Water Endowment", to the Mid-Autumn Festival's "Crane Returns" soaring above the clouds, the "Chinese Festival" series is based on excellent traditional culture, creating seven beautiful phenomenon-level programs, showing the elegant national style, and is loved by hundreds of millions of viewers.
Start with tradition
Let the audience visually have a dialogue about the culture
Why does the "Fantastic Tour" series always poke at the aesthetic of the public? Recently, Li Peng, the visual director of the program, admitted in an interview with the cover news reporter: "The vision is not out of thin air, it is definitely related to the content of the program." On the eve of creation, Li Peng and the team discussed the most, that is, the design of the program points, "We will add some visual content according to the requirements embodied in the program, so that the audience can immerse themselves in it and have a dialogue with the tradition." ”
In order to make the cultural heritage that has been sleeping for thousands of years "alive", Li Peng constantly stimulates the attention and curiosity of the audience visually, so that the cultural inheritance can be imperceptibly. "Zhongyuan culture is a combination of Heluo culture, Chinese character culture, surname culture, root relatives culture, Sanshang culture, prehistoric culture, Shenlong culture, farming culture and other cultures, and is the root of Chinese culture. Moreover, the visual is only a point in the show to add luster, more or rely on the content. The starting point for our vision is traditional culture. ”
To this end, Li Peng consulted a large number of materials, "look at the color state of this thing in traditional culture, and try to restore it." Like many ancient paintings, it is a state of low saturation and particularly softness, including some perspective relationships and borrowing techniques, which we must retain. ”
Demand perfection
Those that deviate from traditional culture must be changed
In order not to live up to the audience's love, Li Peng stayed in the computer room almost every day, modifying, adjusting, and even after the program was broadcast, he would still visually upgrade and polish some details. "Try to live up to what the audience expects of us." Li Peng said, "Although everyone likes our program, there will still be a lot of rough and unhandled places in our films, especially those points that deviate from traditional culture, which must be changed." ”
For example, the double dance "There is a phoenix coming to the yi" in "Chongyang Wonderful Tour", the rebirth of the two dancers nirvana, and the scene of the colorful phoenix praying for blessings and auspicious celebrations on the day of Chongyang, which left a stunning and profound impression. The presentation of this picture is the result of Li Peng's adjustments again and again. "The color and color of the original picture of the multicolored phoenix are actually some deviations, which may not be noticed by the audience, but we will feel that it is contrary to our original intention and original intention, and we must change it." Even if some of the technical and detailed are not perfect, we still have to change it. ”
Despite his self-demand for perfection, there are still many regrets left for Li Peng. "Sometimes it is really beyond ability, including knowledge and understanding of traditional culture, which may be a little naïve. This regret also includes our own strength, such as technical conditions. However, I think time can give us nourishment, we often read and understand these traditional cultural treasures, and I believe that [the visual of the program] will gradually improve. ”
Do a good job of national style programs
The understanding of traditional culture cannot be deviated
Henan Satellite TV's "China Festival" series has driven a number of national style programs, and various programs have emerged in an endless stream. In this regard, Li Peng shared his own experience: "First, it must be traditional culture, and the understanding of the content of traditional culture must not deviate; second, it is to insist that it is not a program pushed out for traffic, it must be insisted on for a period of time, and there will be a quantitative to qualitative change." If you don't stick to it, you don't know what the problem is, and you don't know where you can move up. ”
"The third is the reserve of traditional knowledge, as long as you have this knowledge, you will definitely come up with these images in your mind, know its history, its process, its changes and so on. As long as these points are reached, I believe that a good show will come out naturally. Li Peng said.
With the end of "Chongyang Wonderful Tour", Li Peng will devote himself to the production of the 2022 Spring Festival program after a period of rest. "First get the Spring Festival Gala right, and then summarize and sort it out." By next year we will still do series and sets of programs. Next year, it may be aimed at a national product, such as calligraphy or opera, or cultural relics and natural monuments. These things will be sorted out to make the program more organized. ”
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