On January 30, the website of the Spanish newspaper Le Monde published an article entitled "The Phenomenon of 'Globalization' in the Field of Television Drama", written by Luis Martinez. This article introduces the newly emerging phenomenon of "globalization" in the world television drama industry and its foreshadowed development prospects. Now compile the article as follows:
There is only a line between marketing and stupidity, and Netflix confirms this again. In the brutal competition of various streaming media, the French drama "Yasen Robin" launched by Netflix stood out and received all the attention. The French-language crime drama will attract 70 million viewers by the end of its 28-day broadcast and is ready for a new season scheduled to launch in the summer. Very suddenly, the work was full of Parisian jokes, and the series starring a French icon of Senegalese origin (Omagh Hi) monopolized the popularity that had previously been reserved only for Hollywood films. This is yet another success of the "global-local" phenomenon and another triumph of big data.
"'The House of Bills' is the first episode to show similar possibilities." Elena Nella, author of "The Battle for Streaming Media," said. She pointed out that "House of Bills", a series produced by Spain's Antina 3 channel and subsequently quickly became popular on Netflix, can be regarded as the "zero" masterpiece of the spread of the "global-localization" phenomenon.
She also said that Netflix has been a pioneer in leveraging an army of so-called Taggers, who are dedicated to watching shows and associating metadata through various tags.
Alex Pina, director of The House of Bills, once said in an interview: "I don't know how the algorithm works, or if it's the algorithm that pushed the series to the public." I think there's a part of the algorithm that does make the series appear in front of many members of the public, but I've also always believed that the big events that sometimes happen in movies or TV series are more about word of mouth. Moreover, perhaps to illustrate the unpredictability of almost everything, he cites India as an example: "There this phenomenon appeared very late. It wasn't until the fourth season was released that it became popular. ”
Spanish local streaming film platform FILMIN wants to build its brand through good taste and exclusivity. Like Netflix's rival HBO, FILMIN firmly believes that the only obvious and unquestionable victory is the triumph of the story itself. The company believes that, in effect, everything is part of the promotion and sales mechanism for streaming purchases.
Last summer, FILMIN also reaped previously unpredictable successes. The popular French drama "Collapse" is a series that FILMIN has been negotiating for purchase since October 2019. In the spring of 2020, when the world was already in the midst of an epidemic, the purchase agreement was finally finalized. "We were devastated when we launched the product last July because we were afraid that people would get tired of so many disasters. The peak of the second wave of the epidemic had already hit, and suddenly, we found that all our fears were unfounded. Filmin's screenwriting director, Haume Ripole, recalls with undisguised joy. Who would have thought that a real-life disaster would fuel a fictional plot and automatically become a propaganda tool? Does this example prove more clearly that algorithms cannot fully predict success? Ripoel said.
According to Nella, the phenomenon of "globalization" promotes and broadens opportunities while creating a new standard in which users have a comfortable experience due to a sense of closeness. She also pointed out that in the new order of the obvious audiovisual bubble formed by Disney+, Apple, HBO+, Peacock and others joining the original Netflix, Amazon and YouTube armies, the strategy of finding new content far from the center of the US industry for distribution around the world is not only a gratifying achievement in the streaming platform universe, but also the significance of these platform businesses. (Compilation/Han Chao)
Source: Reference News Network