On October 24th, the 19th Gubeichun Wine Culture Festival and the 2021 North China Sauce And Wine Cultural Festival opened in the Gubeichun Group Poetry and Wine Culture Park.
At 9:09 a.m., the opening ceremony kicked off with the opening inspiration "Meet the Grand Canal". A scene dance of honoring Xianda, "Li Xian Fu", outlines a beautiful and magical long scroll of history, expressing the determination of the Gubeichun people to continuously pursue the zhuangyuan skills and quality of fine wine brewing. The short documentary film "Inheriting the Art of National Sauce and Creating a Medium Style" recalls the legendary story of GuBeichun who introduced the fire of the national sauce technique from the Chishui River to the bank of the Grand Canal, continuously promoted the great integration of the north and south sauce wine techniques, and created a legendary trend of moderate sauce wine in China. The quality is natural, the ingenuity is paid tribute, the altar is sealed with wine, and the appeal is beautiful. Accompanied by the melodious sound of ancient music, the guests attended the stage to seal the altar.
In recent years, Gubeichun Group has moved according to the situation, followed the trend, and taken advantage of the situation, the brand image has been greatly improved, the product quality has been steadily improved, the corporate culture has highlighted the foundation, and the economic benefits have continued to grow, making due contributions to the local economic development. Especially in 2021, in the face of the severe situation in the industry, the Group deepened reform and took the initiative, and the sales revenue in the first 9 months has exceeded the total amount of last year, achieving a year-on-year increase of 51%, with a large increase and rapid development that has attracted the attention of the industry. Zhou Xiaofeng, chairman of Gubeichun Group Co., Ltd., said: "Gubeichun will always uphold the heart of loyalty to the party and patriotism for the prosperity of the world and sing songs to the times. ”
Xu Jian, deputy secretary-general of the China Food Industry Association, believes that the emphasis on scientific research talents is the core driving force for the high-quality development of Gubeichun. Gubeichun Group has set up a national postdoctoral research workstation, academician workstation, Shandong Provincial Enterprise Technology Center, Shandong Liquor Cleaner Production Engineering Technology Research Center, has participated in the revision of China's national standards for aromatic liquor Daqu, China Liquor 169 Program, China Liquor 3C Plan and other industry development research topics, obtained invention patents, intellectual property rights and other nearly 100 scientific research achievements, and made more useful explorations and attempts for the healthy and high-quality development of China's liquor industry.
Enthusiastic about public welfare undertakings, always regard repaying the society as a major responsibility of the company. At the scene of the event, Gubeichun Group donated 100,000 yuan to the Wucheng County Happiness Center as a public welfare charity fund for respecting the elderly and helping the elderly.
Correspondent | Li Guofeng
Editor| Li Rong
Audit | Zhu Daijun Final Trial | Yin Bin