Zhao Jian, President of China Economic Media Association: The 2021 China Home Furnishing Brand Conference will be an authoritative brand event

Beijing Business News (reporter Zhao Shu commented on Kong Wenxie) "After the baptism, who is the lord to rise and fall? On July 19, 2021, the 5th China Home Furnishing Brand Conference 2021 was held in Guangzhou, and Zhao Jian, president of the China Economic Media Association, as the guiding body of the conference, said through a video speech that after 5 years of exploration and practice, the 5th China Home Furnishing Brand Conference in 2021 has matured and will be a home furnishing industry brand event with content, depth, breadth and authority.

Zhao Jian, President of China Economic Media Association, delivered a speech to the 5th China Home Furnishing Brand Conference 2021 through video

The 5th China Home Furnishing Brand Conference 2021 is hosted by West Street Media and Beijing Business Daily Home Channel, guided by China Economic Media Association and the All-China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce, undertaken by Creative Media, general title & co-organizer of Dress up Home, chief media cooperation of Tencent Home & Youju Research Institute, chief media support of Leju Finance, netease home, Phoenix home, Xinhua home, global network home, Beijing News, boutique shopping guide joint media support. The conference publicly released 36 "2020-2021 China Home Furnishing Top Ten Preferred Brands" list and 1 "2020-2021 China Home Furnishing Top Ten Quality Black List", presenting the best and lowest brand matrix of product quality and service in this year.

Zhao Jian pointed out in his video speech that the rise and fall of brands is a barometer of industry trends and economic situations. In today's market competition, the role of brands is becoming more and more important, not only reflecting the overall quality and external image of an enterprise, but also reflecting the economic strength and competitiveness of a country. On May 10, 2017, China officially established the first "China Brand Day", in the "Opinions on Giving Play to the Leading Role of Brands to Promote the Upgrading of supply and Demand Structure" issued by the General Office of the State Council, encouraging the media to "vigorously publicize well-known independent brands, tell the story of Chinese brands, and improve the influence and recognition of independent brands". It is in this context that as an independent home furnishing brand IP founded by Beijing Business Daily, the "China Home Furnishing Brand Conference" came into being.

Zhao Jian said that the "China Home Furnishing Brand Conference" closely follows the keyword of "brand", conducts in-depth observation and interpretation of the home furnishing industry, and publicly selects and releases the annual "Top Ten Preferred Brands" and "Top Ten Quality Black List", which not only gives full play to the dual functions of brand building and public opinion supervision as a financial media, but also has great and far-reaching positive significance for building a cluster of high-quality home furnishing brands, helping people shape a better life, and promoting the benign development of the home furnishing industry. "I believe that after 5 years of exploration and practice, the 5th China Home Furnishing Brand Conference in 2021 has matured and will be a brand event with content, depth, breadth and authority."

Zhao Jian pointed out that 2021 is a year of special importance in the process of China's modernization construction, the 100th anniversary of the founding of the Communist Party of China, the beginning of the "14th Five-Year Plan", the beginning of a new journey of comprehensively building a modern socialist country, and a series of major events have opened up many windows for China's economic take-off. In this process, the brand will face new challenges and usher in new opportunities. "China Economic Media Association is the 'home of economic media', Beijing Business Daily is an important member of this 'home', we are willing to join hands to jointly promote the development of China's economy, jointly promote the promotion of Chinese corporate brand value, jointly promote the home brand strategy, in this great era to exert our light and heat, soaked in our blood and sweat, and work together to create a better 100 years."