Zhao Lei, President of East China of Agile Real Estate
As the TOP30 housing enterprise that released its semi-annual report earlier this year, on August 18, Agile took the lead in handing over a bright report card. The overall performance is good, the financial performance remains stable, and the "three red lines" fully meet the green file, becoming one of the few "green file" private enterprises.
At the same time as the interim results were released, a new round of organizational restructuring of Agile has also been settled.
According to the new adjustment, agile under the original housing management group, commercial group, chenggen group merged into the real estate group, the establishment of a new large real estate group, in the future, the real estate development and operation business will be a large group model of overall management group mode operation, under the large real estate platform, cultural tourism business, agency construction business, urban change business, commercial operation business in the way of the company.
At the regional level, achieve strategic deep ploughing and regional refocusing. After the adjustment, the regional platform of the real estate group will be integrated into 4, and the management will be more focused and more reasonable after regional integration. The new regions are divided into South China, East China, North China and Southwest China.
Among them, the new East China region is formed by the integration of the former Nanjing area and the Shanghai area, and is located in the Yangtze River Delta and the surrounding core provinces and cities, and the territory is constantly expanding.
The helmsman of Agile Real Estate's East China region is Zhao Lei, the former president of Nanjing Company. He has been engaged in the real estate industry for more than 20 years, and in Agile Real Estate, from Nanjing to East China, Zhao Lei witnessed and participated in Agile 'deep ploughing, strengthening, integration and optimization'.
"In the first half of the year, Agile Real Estate sales completed their targets ahead of schedule." In addition to the "three red lines" to fully meet the green file, Zhao Lei also provided a set of data to reporters: in the first half of this year, Agile real estate projects achieved a pre-sale amount of 75.33 billion yuan, an increase of 36.7% over the same period last year, and the pre-sale amount target completion rate reached 50.2%; the cumulative pre-sale building area was 4.848 million square meters, an increase of 19.7% year-on-year. Overall, Agile Real Estate's main business is developing steadily and steadily.
The adjustment of agile organizational structure has also attracted widespread attention in the industry. Zhao Lei said that since the "three red lines", both the head housing enterprises and the local small and medium-sized housing enterprises are actively seeking changes. In order to continue to accelerate the sustainable development of the main real estate business and ask for dividends from management, Agile took the initiative to open the organizational structure reform.
The operation of the big real estate group will once again start the fine management battle of "fine headquarters and strong front line". It is understood that due to the increase in business management sectors, the real estate headquarters will change its functions and become an "empowerment platform", relying on the "shared service center" that Agile has long had a layout, through scientific and technological and intelligent means, from a service support department to a strategic decision support department. Solve the problem of increasing the management radius caused by the increase in business segments under the large real estate platform.
"The integration and streamlining of the regional structure of Agile Real Estate this time, at the regional level, to achieve strategic deep ploughing regional re-focus, focus on national key city clusters, and tilt resources and capital to the main production areas of the company's performance; it is also to continue to strengthen the business orientation of 'fine headquarters, strong front-line', let 'hear the cannon fire' people make decisions, implement organizational flattening to reduce intermediate links, reduce management levels, and further decentralize rights by focusing on a refined and more flexible system, and continuously promote regional deep ploughing." Zhao Lei further explained the strategic significance of Agile in streamlining its structure and deepening its urban agglomeration.
Since Zhao Lei was invited to return to Agile Real Estate in 2019 as regional president, he has led the team to continuously set new highs in performance, and in just two years, this is the third expansion of the scope of jurisdiction.
Due to the outstanding performance, in July 2020, the former Nanjing area of Agile was integrated with the original Wuhan area, and the management radius was doubled from the original, from the original 2 provinces and 8 cities to 4 provinces and 13 cities, with more than 30 projects and a scale of more than 20 billion yuan.
In the middle of this year, Agile Real Estate Group Nanjing region integrated the East China region of housing management group. In September, it once again merged with the original Shanghai area to form a new East China region, and the territory continued to expand.
Why does Agile prefer Nanjing so much? As the "old man" of Agile Group, Zhao Lei has the right to speak. In 2006, Agile chose Nanjing as the first stop of its nationwide expansion in the Pearl River Delta. When he first entered Nanjing, he became famous in world war I with the Nanjing Agile Garden Project, and to this day, Agile Garden is still a regional benchmark.
In the past 16 years, Agile Garden, Hidden Dragon Royal View, Binjiang International and Changle Ferry have all been known for their high quality and have become well-known classics.
"The second-hand house price of Agile Garden today is still two or three thousand higher than the surrounding house price; binjiang International's 3.6 meters high floor, as well as the investment in the garden landscape, Nanjing may no longer be the right; the Hidden Dragon Royal View is still a benchmark model in Jiangning District; Changledu has even become a part of Qinhuai culture, many friends and leaders come to Ningning, all ask to visit by name..." Is a participant in the creation of fine products, but also a witness to the classic achievements, Zhao Lei is full of feelings for each project of Agile and is full of affection, such as several family treasures.
It is precisely because of the love of feathers that Agile has created one boutique project after another. Under the background of the property market price limit, some housing enterprises have chosen to compress input and control costs. However, Zhao Lei stressed that agile adheres to the principle of quality control has never changed.
He also repeatedly stressed within the company that the company has "three red lines" that can never be touched: first, involving the scope of product safety, structure, and quality, it is not allowed to adjust the standard; second, the project plan has been submitted for review, the drawings have been reviewed, and the certificate has been issued, and no adjustment is allowed; third, the content signed on the contract, the content displayed in the model room, and the content promised and crossed the street with the people are not allowed to be adjusted.
Zhao Lei said that integrity is the cornerstone of the enterprise, and quality determines how far the road forward can go. In the past, scale was the key, and now the industry is undergoing great changes, and seeking progress in stability is a new proposition for enterprises to think under the new situation. Zhao Lei believes that adhering to the constant pursuit of high quality to cope with the ever-changing market is the basis for surviving and developing in a turbulent market environment.
Based on the dedication and adherence to quality, in 2020, at the time of the delivery of Agile Binjiang International, Agile Real Estate Nanjing took the lead in launching the "White Glove Delivery" action. As the name suggests, it is to provide white gloves for the owners at the delivery site, wearing this pair of white gloves, the owners can freely check and touch the countertops, furniture and even floors in the house to check the cleanliness of the whole house.
"The cleaner it is, the more likely it is for the product to be exposed. We dare to do this to remind ourselves that we must do our best service and exceed everyone's expectations. Zhao Lei said that delivery is an important barrier to inspecting the quality of houses, and white glove inspection is the developer's commitment to the clarity of the whole house, but also the ultimate requirement for the quality of the house, for the construction team and management team, it is a pressure, but also a driving force. This "white glove delivery" action also eventually brought great reputation to Agile and exchanged visible quality for audible word of mouth.
In addition to the steady development and deep cultivation of the main real estate business, as early as 2015, Agile was one step ahead and proposed a diversified business development strategy. Today, Agile's diversified business has also come to fruition. Judging from this year's interim results data, in the first half of this year, Agile Property Management and other revenues rose by 57.1% and 44.5% year-on-year, respectively; diversified business revenue was 6.496 billion yuan, and the contribution to Agile overall revenue further increased to 16.8%, up 4.2 percentage points year-on-year, achieving real revenue diversification and becoming the second growth curve of Agile Group.
Agile Life is an important business segment of Agile and is committed to providing residential quality property services and professional business management. According to reports, Ya Life has also previously acquired Zhongning Property, a property company with the world's top area under management, and the territory of property services has been further expanded.
There are many imaginations in the development of the industry, and Zhao Lei believes that for living, the multi-dimensional improvement of living quality must be an important direction for future development. "Agile house has never existed as a single building, through Agile life, we connect food, clothing, housing and transportation into a complete life scene, and turn our vision of life into reality through property services." The ideal is beautiful, and the reality can be fuller. ”
Not only Ya Life, agile diversified industrial groups such as Yacheng Technology, Environmental Protection, and Capital all rely on the big platform brand of "Agile" to share corporate culture and organizational management concepts. The "1+N" business strategy has also enabled each business sector to demonstrate its core competitiveness. For example, Yacheng Group, which focuses on green ecological landscape services and smart decoration home services, is already a leading green ecological habitat service provider, and its comprehensive brand strength has continued to improve, and it has been awarded the honors of "China's Top 50 Environmental Enterprises" and "Emerging Environmental Protection Leading Enterprises in 2020".
"The road is under your feet, but more in your heart." This is Zhao Lei's motto. At the end of the interview, Zhao Lei said that he has worked hard in the real estate industry for more than 20 years, participated in and experienced the rise and development of an industry, updated and iterated, and more determined this. The road ahead may be full of unknowns and uncertainties, but as long as the heart is firm, full, and the internal skills are practiced, it can respond to changes with no change. This is true for individuals, and it is true for businesses.
Representative work ·
Ya county lanting
Yajun Lanting is located in the Qinglongshan plate of Jiangning, which is known as the natural "green lung" in the east of Nanjing, which is the first time that the high-end products of the core brand "Yajun" series of Agile have landed in Nanjing.
"Mansion Master" Agile interprets the future life of the city with a new image, and redefines the understanding of the new generation of the city on the ideal life with the new Yajun products of "the comfort of all employees, the full time companionship, the imagination of the whole process, and the care of the whole age", and realizes the brand rejuvenation upgrade.
Yajun Lanting continues the core concept of the intimate integration of people and architecture, man and nature, and people and community of the "Yajun" series of products, and creates a regional benchmark product that combines architecture, supporting facilities and environment in the core area of Qinglongshan International Ecological New City.
The total construction area of the project is about 200,000 square meters, equipped with 12 26-27 high-rise residential buildings, covering three types of apartments with a construction area of about 76 square meters, 89 square meters and 105 square meters, and 2 2-storey commercial and supporting houses along the street and a 4-storey community center to meet the ideal life of young people.
【Source: Yangtze Evening News】
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